Genesys vs. Marketing Consultants: How we're different

Traditional marketing consultants often deliver lengthy PowerPoint decks and strategic frameworks that gather dust on virtual shelves. Genesys Growth takes a radically different approach—combining strategic expertise with hands-on execution to deliver measurable results in weeks, not months. While most consultancies bill for advice and recommendations, Genesys Growth rolls up its sleeves to build conversion-optimized websites, craft positioning frameworks, and ship marketing campaigns alongside your team. This fundamental difference in philosophy transforms how B2B SaaS companies accelerate their go-to-market execution.

Key Takeaways

• Genesys Growth delivers tangible marketing assets in 15 days while traditional consultants typically spend 2-3 months on strategy documents—creating immediate pipeline impact rather than theoretical frameworks

• At $8,500-$12,000 per month with transparent pricing, Genesys Growth often costs significantly less than top-tier consulting engagements that can exceed $50,000 monthly for senior-level expertise

• Weekly deliverables and always-on Slack collaboration replace quarterly check-ins and formal presentations, ensuring continuous progress and rapid iteration based on market feedback.

• Direct access to Matteo Tittarelli eliminates the junior consultant layer found in traditional firms, where partners sell but associates deliver

• Specialized B2B SaaS expertise across 40+ B2B SaaS companies provides deeper insights than generalist consultants who spread themselves across industries

• The hands-on execution model means clients receive actual marketing assets—websites, content, campaigns—not just recommendations about what to build

When Series A+ B2B SaaS companies need marketing acceleration, the choice between traditional consultants and modern execution-focused partners becomes critical. Traditional marketing consultancies built their reputations on strategic frameworks, market research, and executive presentations. Genesys Growth represents a new breed of consultancy that combines strategic thinking with hands-on execution, delivering actual marketing assets rather than recommendations. This comparison reveals why B2B SaaS companies increasingly choose Genesys Growth's operational model over traditional consulting approaches.

Understanding the Fundamental Philosophical Divide

Traditional marketing consultants operate on a model perfected by major consulting firms—extensive research, strategic analysis, and comprehensive recommendations delivered through polished presentations. These engagements typically involve teams of consultants conducting stakeholder interviews, analyzing market data, and developing strategic frameworks over 3-6 month periods. The output? A detailed strategy deck outlining what the company should do, with implementation left to internal teams or additional vendors.

Genesys Growth flips this model entirely. Founded by Matteo Tittarelli, a marketing operator with over a decade of B2B SaaS experience, the consultancy focuses on doing rather than advising. Instead of telling clients what landing pages to build, Genesys Growth delivers five conversion-optimized pages in two weeks. Rather than recommending positioning changes, they ship a complete messaging framework in 15 days. This execution-first philosophy emerged from recognizing that most B2B SaaS companies don't lack strategic insight—they lack the specialized expertise and bandwidth to execute rapidly.

The difference becomes stark when examining engagement models. Traditional consultants schedule quarterly business reviews and deliver findings through formal presentations. Genesys Growth embeds directly into client workflows via Slack and email, providing weekly deliverables and daily collaboration. This operational involvement means strategies evolve based on real market feedback rather than theoretical frameworks.

Service Delivery Models Reveal Contrasting Priorities

Traditional consultant deliverables typically include:

• Market research reports and competitive analyses

• Strategic roadmaps and transformation plans

• Organizational design recommendations

• Brand positioning documents

• Go-to-market strategy presentations

• Customer segmentation studies

• Digital transformation blueprints

These deliverables require significant internal resources to implement, often necessitating additional hires or vendor relationships.

Genesys Growth's deliverables focus on immediate impact:

• Complete messaging and positioning frameworks implemented across all channels

• 5+ conversion-ready landing pages delivered in 2 weeks

• Product launch playbooks with executed campaigns

• Content programs producing weekly assets

• Sales enablement materials including battlecards and talk tracks

• PLG metrics dashboards configured in existing tools

• AI-powered GTM workflows automated and deployed

The fundamental difference: Genesys Growth delivers working marketing assets, not recommendations about what to build. This approach aligns with modern B2B SaaS velocity requirements where speed-to-market determines competitive advantage.

Many B2B companies struggle with marketing execution rather than strategy, validating Genesys Growth's hands-on approach. The consultancy's case studies demonstrate this impact—SpotDraft achieved 20x growth in traffic and signups through executed campaigns, not strategic presentations.

Pricing Structures Expose Value Equation Differences

Traditional marketing consultants employ complex pricing models that often obscure true costs until deep into negotiations. Top-tier consulting firms can charge substantial hourly rates for senior consultants.

Traditional consulting pricing characteristics (top-tier firms):

• Senior partners: Often $500-1,500 per hour

• Project minimums: Typically $150,000-500,000

• Retainer engagements: Can exceed $50,000 monthly

• Travel expenses and administrative fees additional

• Scope creep common as discoveries emerge

• Value-based pricing creates unpredictable costs

Genesys Growth's transparent pricing model:

• Consultant tier: $8,500 per month

• Fractional tier: $12,000 per month

• Clear scope boundaries and deliverable expectations

• 3-month minimum commitment common versus 6-12 months typical elsewhere

• No hidden fees or expense markups

• Fixed monthly investment enables budget predictability

The value equation becomes clear when comparing outputs. A top-tier traditional consultant charging $50,000+ monthly might deliver a comprehensive GTM strategy after three months—$150,000 for a PowerPoint deck. Genesys Growth invests that same period delivering a repositioned website, refined messaging, launched campaigns, and measurable pipeline impact for $25,500-$36,000 total.

Series A companies typically allocate significant portions of revenue to sales and marketing. Traditional consulting fees consuming large portions of this budget leave little for actual execution. Genesys Growth's model preserves budget for paid acquisition, content creation, and tool investments that drive growth.

Team Structure and Expertise Concentration Matter

Traditional consulting team structures:

• Engagement partner (5-10% involvement)

• Project managers coordinating deliverables

• Senior consultants conducting analysis

• Junior analysts doing research

• Offshore resources for data work

• Presentation designers for final deliverables

This layered approach dilutes expertise and creates telephone-game communication challenges. Clients often express frustration that senior partners who sold the engagement disappear after kickoff, leaving execution to junior team members.

Genesys Growth's focused model:

• Matteo Tittarelli directly handles all client work

• 10+ years concentrated B2B SaaS experience

• Hands-on involvement from strategy through execution

• Network of specialized partners for specific needs

• Direct communication without intermediary layers

• Consistent quality through single-point accountability

This concentration of expertise proves especially valuable for B2B SaaS companies where nuanced understanding of metrics like CAC payback, PLG activation rates, and expansion revenue dynamics directly impacts strategic decisions. Traditional consultants often lack this specialized knowledge, defaulting to generic frameworks that miss SaaS-specific growth levers.

Speed of Execution Defines Competitive Advantage

Traditional consultants operate on extended timelines driven by their methodology requirements and billing models. Comprehensive engagements typically require 12-16 weeks or more.

Typical traditional consulting timeline:

• Weeks 1-4: Stakeholder interviews and discovery

• Weeks 5-8: Market research and analysis

• Weeks 9-12: Strategy development

• Weeks 13-16: Presentation preparation and socialization

• Month 5+: Optional implementation support (additional cost)

Genesys Growth's accelerated delivery:

• Day 1-15: Complete messaging audit and repositioning

• Week 2: Five landing pages delivered

• Week 3: Content programs launched

• Week 4: Sales enablement materials deployed

• Month 2: Campaigns generating pipeline

• Month 3: Optimization based on performance data

This velocity difference becomes critical in competitive markets where first-mover advantages determine market share. While traditional consultants debate strategic options, Genesys Growth ships actual marketing that generates leads and pipeline.

The speed advantage extends beyond initial delivery. Genesys Growth's weekly sprint model enables rapid iteration based on market feedback. Traditional consultants' quarterly review cycles mean strategies remain static even as market conditions shift. For B2B SaaS companies operating in dynamic markets—particularly AI and developer tools—this agility difference determines success.

Specialization Depth Drives Superior Outcomes

Traditional marketing consultants pride themselves on industry breadth, serving everything from consumer packaged goods to financial services. This generalist approach provides broad pattern recognition but lacks the specialized expertise B2B SaaS companies require.

Traditional consultant limitations in B2B SaaS:

• Limited understanding of SaaS metrics and unit economics

• Generic frameworks that miss PLG nuances

• Unfamiliarity with developer marketing requirements

• Weak grasp of technical buyer journeys

• Outdated approaches to digital-first selling

• Minimal experience with venture-backed growth expectations

Genesys Growth's B2B SaaS specialization advantages:

• Deep expertise across 40+ B2B SaaS companies from pre-seed to IPO

• Native understanding of PLG metrics and dashboards

• Proven frameworks for developer marketing funnels

• Established playbooks for AI-led growth

• Current knowledge of B2B SaaS best practices and emerging trends

This specialization manifests in superior outcomes. While traditional consultants might recommend generic "improve conversion rates," Genesys Growth implements specific tactics like programmatic SEO for bottom-funnel capture or signal-based outbound for enterprise pipeline generation.

Client Engagement Models Determine Relationship Quality

Traditional consulting engagement characteristics:

• Formal kickoffs with extensive stakeholder mapping

• Structured interview processes and documentation requirements

• Weekly status meetings with prepared agendas

• Quarterly business reviews with executive presentations

• Change requests for scope modifications

• Rigid project management methodologies

This formality creates distance between consultants and clients, treating the relationship as vendor-customer rather than partnership. Many executives feel traditional consultants don't understand their business deeply enough.

Genesys Growth's embedded partnership approach:

• Informal kickoff focused on immediate action

• Always-on collaboration via Slack and email

• Ad-hoc problem solving as challenges emerge

• Weekly deliverables replacing status updates

• Flexible scope that adapts to evolving needs

• Direct founder access for strategic decisions

This embedded model means Genesys Growth functions as an extension of the internal team rather than an external advisor. Clients like Common Room and Toast describe the relationship as having a senior marketing leader without the full-time hire commitment.

Measuring Success Through Different Lenses

Traditional consultants measure success through project completion metrics—deliverables submitted, milestones achieved, client satisfaction scores. These process-focused metrics often disconnect from business outcomes.

Traditional consulting success metrics:

• Strategy documents delivered on schedule

• Stakeholder alignment achieved

• Framework adoption rates

• Client satisfaction surveys

• Repeat engagement likelihood

• Presentation quality scores

Genesys Growth's outcome-focused metrics:

• Pipeline generated within 90 days

• Conversion rate improvements on key pages

• Qualified lead velocity

• Content production velocity

• Sales enablement adoption rates

• Time-to-market for new campaigns

• ARR impact from positioning changes

This outcome orientation means every engagement directly ties to revenue growth. Case studies demonstrate measurable impact—Cello's 157% impression increase, AirOps' successful launch, and Platformatic's market entry all represent tangible business results, not theoretical improvements.

Technology and Tool Expertise Creates Execution Advantages

Traditional consultants often operate at the strategic level without deep familiarity with modern marketing technology stacks. Their recommendations might include "implement marketing automation" without understanding the technical complexities of HubSpot, Marketo, or Clay.com configurations.

Genesys Growth's technical implementation capabilities:

• Direct experience with Webflow for rapid website updates

• Zapier automation workflows configured and deployed

• AirOps implementation for AI-powered operations

• Intercom setup for product-led growth

• Analytics configuration for PLG metrics tracking

• Integration architecture across growth stack tools

This hands-on tool expertise means strategies translate directly into configured systems. Rather than recommending "implement lead scoring," Genesys Growth configures the actual workflows, tests the logic, and optimizes based on performance data. Many B2B companies struggle with martech implementation—a gap Genesys Growth fills through hands-on configuration.

Market Credibility Through Different Channels

Traditional consultants build credibility through brand prestige, alumni networks, and executive relationships. Their business development relies heavily on partner-led sales and RFP processes.

Genesys Growth's credibility indicators:

• Growing newsletter community of GTM practitioners

• Published resources used by thousands of marketers

• Client testimonials from recognized B2B SaaS leaders

• Detailed case studies showing measurable outcomes

• Thought leadership on emerging GTM trends

• Direct relationships with venture capital partners

This practitioner-focused credibility resonates with B2B SaaS companies seeking proven expertise rather than prestigious brand names. The emphasis on demonstrable results over polished presentations attracts companies prioritizing execution over strategy theater.

Why Genesys Growth Delivers Superior Value for B2B SaaS Companies

The comparison crystallizes around a fundamental question: Do you need strategic recommendations or executed marketing that drives pipeline? For Series A+ B2B SaaS companies, the answer increasingly favors execution.

Genesys Growth's advantages over traditional consultants:

• Speed to impact: Marketing assets delivered in days and weeks versus months of analysis. This velocity enables rapid market testing and iteration based on actual performance data rather than theoretical projections.
  
  

• Cost efficiency: $8,500-$12,000 monthly delivers more tangible value than top-tier consulting fees that often exceed $50,000. The budget savings can fund paid acquisition, content creation, and tool investments.
  
  

• Specialized expertise: Deep B2B SaaS knowledge from 40+ client engagements provides pattern recognition that generalist consultants lack. This specialization translates into proven playbooks rather than experimental approaches.
  
  

• Execution focus: Actual marketing assets—websites, content, campaigns—create immediate pipeline impact. This eliminates the implementation gap that often kills traditional consulting recommendations.
  
  

• Embedded partnership: Direct collaboration via Slack and weekly deliverables create momentum that quarterly reviews cannot match. The always-on model ensures continuous progress and rapid response to market changes.
  
  

For B2B SaaS companies seeking marketing acceleration without the overhead of traditional consulting relationships, Genesys Growth represents the modern approach to marketing partnership. The combination of strategic expertise, hands-on execution, transparent pricing, and specialized knowledge creates value that traditional consultants cannot match.

The future of B2B SaaS marketing consultancy lies not in producing better PowerPoints but in shipping better marketing. Genesys Growth embodies this evolution, transforming how venture-backed companies accelerate their go-to-market execution. While traditional consultants continue selling frameworks and methodologies, Genesys Growth delivers the marketing assets that actually generate pipeline and drive growth.

Frequently Asked Questions

How does Genesys Growth handle knowledge transfer to ensure internal teams can maintain momentum after engagement?

Genesys Growth prioritizes knowledge transfer through its embedded operating model, ensuring clients gain both assets and capabilities. Throughout the engagement, Matteo works directly alongside internal teams via Slack and email, explaining the reasoning behind each decision and teaching methodologies in real-time. All frameworks, templates, and playbooks created during the engagement become client property, complete with documentation for ongoing use. The weekly deliverable model means teams learn by doing rather than through formal training sessions. Additionally, clients gain access to Genesys Growth's resource library and can leverage the GTM Engineer methodology for continued education. The 30-day notice period enables smooth transition planning, and many clients maintain ongoing relationships through the newsletter community for continuous learning and networking opportunities.

What types of B2B SaaS companies see the most value from Genesys Growth versus traditional consulting approaches?

Series A+ B2B SaaS companies with $5-50M ARR gain the most value from Genesys Growth's model, particularly those facing time-sensitive growth challenges. Ideal clients include venture-backed startups preparing for their next funding round who need rapid positioning refinement and marketing acceleration. Companies launching new products or entering new markets benefit from the 15-day messaging frameworks and 2-week website deliveries that traditional consultants cannot match. Organizations with existing marketing teams seeking specialized expertise—rather than team replacement—find the focused approach more valuable than broad consulting coverage. Product-led growth companies requiring deep understanding of PLG metrics and developer marketing appreciate the specialized knowledge. Companies frustrated by previous consulting engagements that produced recommendations without implementation particularly value the hands-on execution model that delivers actual marketing assets, not just strategy documents.

How does Genesys Growth maintain quality and consistency with a lean team model versus larger consulting firms?

The lean model actually enhances quality through concentrated expertise and direct accountability. With Matteo personally handling all client work, there's no quality dilution from junior team members or communication gaps between strategy and execution. This single-point accountability means every deliverable meets the same high standards demonstrated in case studies across Toast, Ahrefs, and Common Room. The focused specialization in B2B SaaS—rather than spreading across industries—creates deeper pattern recognition and proven playbooks. Quality control happens continuously through weekly deliverables and client collaboration rather than end-of-project reviews. When specialized expertise is needed, Genesys Growth taps its curated partner network of proven specialists rather than relying on generalist consultants. The model trades breadth for depth, delivering concentrated expertise that produces superior outcomes for the specific challenges B2B SaaS companies face.

What happens if our needs evolve beyond Genesys Growth's core service offerings during an engagement?

Genesys Growth's flexible engagement model adapts to evolving client needs through several mechanisms. The weekly sprint approach allows for scope adjustments based on emerging priorities without formal change orders. When specialized capabilities are required—such as paid media management or technical SEO—Genesys Growth leverages its vetted partner network to provide additional expertise while maintaining overall engagement coordination. The consultancy's broad B2B SaaS experience means most "unexpected" needs fall within established competencies, from account-based marketing to AI-powered workflows. If needs truly exceed Genesys Growth's capabilities, the transparent approach includes honest recommendations for complementary resources rather than overextending beyond core expertise. Many clients use Genesys Growth for foundational marketing transformation, then maintain lighter ongoing engagements for specific initiatives as needs evolve. The pricing structure accommodates both intensive transformation and ongoing advisory support.

How quickly can we expect to see measurable ROI from a Genesys Growth engagement versus traditional consulting?

Many clients see impact within weeks of starting their engagement—for example, SpotDraft achieved 20x growth in traffic and signups within months. The first 15 days produce a complete messaging framework that immediately improves conversion rates across existing channels. By week 2, new landing pages begin generating leads. Content programs launched in week 3 start building organic pipeline by month 2. Sales enablement materials deployed in week 4 can accelerate deal velocity immediately. The $25,500-$36,000 three-month investment often generates pipeline value exceeding the engagement cost. This contrasts with traditional consulting where large investments over 3-6 months produce strategy documents requiring additional resources to implement before any ROI materializes. Results vary by company and market conditions, but the execution-focused model typically accelerates time to value compared to strategy-only consulting.

What level of internal resource commitment is required to work effectively with Genesys Growth?

Genesys Growth requires significantly less internal resource commitment than traditional consulting engagements. Rather than extensive stakeholder interviews and workshop participation, the model needs one primary point of contact investing 4-6 hours weekly for collaboration and feedback. This includes reviewing weekly deliverables, providing input via Slack, and participating in strategic discussions. Additional stakeholders might contribute 1-2 hours weekly for specific initiatives. The hands-on execution model means Genesys Growth handles the heavy lifting—writing content, building pages, creating frameworks—rather than requiring internal teams to implement recommendations. Compare this to traditional consulting often requiring 20+ hours weekly from multiple stakeholders for interviews, workshops, and review sessions, plus additional resources for implementation. The embedded approach via Slack and email integrates naturally into existing workflows rather than requiring formal meeting structures. This efficiency enables meaningful progress without disrupting daily operations, as detailed in the engagement process FAQ.

How does Genesys Growth's approach handle confidentiality and competitive conflicts compared to larger consulting firms?

Genesys Growth maintains strict confidentiality through several mechanisms that often exceed larger consulting firms' protections. The boutique model means fewer people have access to sensitive information—just Matteo rather than teams of consultants who might later join competitors. Standard NDAs protect all client information, with clear policies preventing work for direct competitors during active engagements. The specialized focus on B2B SaaS creates natural segmentation, as clients typically operate in distinct verticals within the broad B2B SaaS category. Unlike large firms where consultants rotate between competing accounts, Genesys Growth's single-practitioner model eliminates internal information leakage risks. The consultancy's reputation depends entirely on trust and results, creating stronger incentives for confidentiality than junior consultants at large firms building their careers. When potential conflicts arise, Genesys Growth's transparent approach includes upfront discussions about boundaries and safeguards, ensuring clients feel secure sharing sensitive strategic information necessary for successful engagement. The testimonials from companies like Ethena and FluidStack demonstrate the trust leading B2B SaaS companies place in this confidentiality model.