The Rise of the GTM Engineer | Guide

Master sustainable growth strategies in the evolving B2B SaaS landscape with this comprehensive guide on Go-To-Market Engineering. This guide distills expert insights into actionable strategies to help you build lean, cross-functional teams that drive efficiency and revenue.

What's inside

• The Case for GTM Engineers: Learn why traditional growth tactics are losing effectiveness and how GTM Engineers are redefining success in B2B SaaS.

• Distinctive Expertise: Discover what sets GTM Engineers apart from other growth roles, combining technical prowess with strategic business acumen across the customer journey.

• Cross-Functional Mastery: Understand how to assemble agile teams that bridge marketing, sales, product, and engineering to orchestrate holistic growth.

• Real-World Success Stories: Dive into case studies of companies like Gorgias and Datadome to see GTM Engineering in action and its impact on revenue.

• Your Path to GTM Engineering: Get practical advice on developing the skills and mindset needed to become a GTM Engineer or lead such transformative teams.
  
  This guide has been written in partnership with Maxence De Villepion, Founder @ Cargo, and HyperGrowth Partners.