Use-Case-Led SEO | 2024 How to Guide

Master the art of blending product marketing with SEO to create interactive tools—calculators, generators, or quizzes—that drive sustainable leads. This guide transforms hands-on experience with real B2B SaaS companies into a ready-to-implement blueprint for building your own SEO-driven mini-products.

• Product Marketing Insights: Learn how to align product messaging with keyword research, uncovering hidden customer pain points and turning them into lead-gen opportunities.

• Interactive Tools > Blog Posts: Shift from static content to problem-solving apps. Build calculators, generators, and more—each designed to capture high-intent traffic and accelerate prospects down the funnel.

• Sustainable Differentiation: Discover how to stand out with bespoke, AI-powered SEO tools that competitors can’t easily replicate, creating a long-term growth engine.

• Execution Tactics: Get a step-by-step roadmap on no-code platforms, gating strategies (soft vs. hard), and lean team structures for rapid iteration and deployment.

• Real-World Examples: Explore case studies from Ramp, AirOps, Deepgram, and more. See how industry leaders turned interactive solutions into powerful top-of-funnel magnets.

This guide has been written in partnership with Kevin Indig, ex-VP of SEO @ Shopify, G2, Atlassian, and HyperGrowth Partners.