About
About
Hi, I'm Matteo.
I help B2B teams accelerate their
GTM with clear positioning and differentiated content.
Over the last decade, I've helped startups grow from $0 to $50M+ in ARR including Fiverr 
, Owner.com 
, Common Room 
, Ahrefs 
, Toast 
,
Strapi 
, and more.
I'm bringing all my learnings
building Genesys.
Hi, I'm Matteo.
I help B2B teams accelerate their
GTM with clear positioning and differentiated content.
Over the last decade, I've helped startups grow from $0 to $50M+ in ARR including Fiverr , Owner.com , Common Room , Ahrefs , Toast ,
Strapi , and more.
I'm bringing all my learnings
building Genesys.
M Tittarelli
Startups I've worked with
40+
I've spent 7 years as an FTE operator and 2 years as an independent consultant
Founding Marketer
8x
I've been first marketing hire several times building the 0 to 1 of the marketing function
Content pieces created
100s+
I've created hundreds of announcements, playbooks, and tactical guides and posts
Startups I've worked with
40+
I've spent 7 years as an FTE operator and 2 years as an independent consultant
Founding Marketer
8x
I've been first marketing hire several times building the 0 to 1 of the marketing function
Content pieces created
100s+
I've created hundreds of announcements, playbooks, and tactical guides and posts
Over the last decade, I had the pleasure of serving 40+ startups — from pre-seed to IPO stage — across B2B, Web3, and AI.
I've been a founding marketer multiple times, setting up marketing functions from the ground up in teams large (Fiverr), small (Qatalog), and hypergrowth (On Deck).
Since 2022, I run my own consulting practice Genesys where I help founders and VPs:
Devising their messaging, and positioning, and execution plans
Setting up or scaling product marketing and content workstreams
Coaching teams to level up their skills and operations
I've had the honour to work with and learn from top-tier teams and minds in B2B SaaS like Toast, Ahrefs, Fiverr, Common Room, Owner.com, Hypergrowth Partners, Reforge, and many more.
In early 2025, I co-founded and launched the GTM Engineering School with Jared Waxman:
It's a live, cohort-based program to learn real GTM workflows with top-tier AI tools
You do it with the help of seasoned experts and builders of the next gen GTM tools
Program includes access to vetted tools, exclusive prompts and resources, and a peer community
Every month I publish new playbooks in my newsletter — co-authoring growth playbooks together with leaders from Vercel, Segment, Shopify, Atlassian, and more.
My core principles on which I'm building Genesys
Speed
Speed
Move at the speed of your business
Precision
Precision
Keep the highest attention to detail
Craft
Craft
Be intentional even on the tiniest tasks
Practical
Practical
Strive for measurable outcomes
Ownership
Ownership
Work in your business as if it was my own
Agility
Agility
Quickly switch gears and adapt to new conditions
Clarity
Clarity
Make the complex easy to understand
Impact
Impact
Optimize for long-term net positives
Curiosity
Curiosity
Be open to experiment with new methods
More about myself
I was born and raised in Rome. I've spent time in Milan and Madrid for my studies.
After graduating in Econ and Business, I've moved to London where I started working in startups from day 1.
When not at work, you can find me doing any of these things:
Brushing up my Japanese streak on Duolingo (I also take real language classes)
Meditating
Planning my next trip to Italy or Japan to spend time with my family
Hanging out at a tech-house or melodic techno rave in London or Ibiza 😈
I also geek out on history, human psychology, esoteric stuff like alchemy, sacred geometry, and self-improvement. Oh, and Japanese culture (they call us weebs).
Get in touch below to work together!
M Tittarelli
I work remotely from London
I work remotely from London
We often take time off travelling
We often take time off travelling
I proudly married a Japanese and one day will move to Tokyo
I proudly married a Japanese and one day will move to Tokyo
Trusted by 40+ B2B SaaS startups worldwide
From seed to IPO
Trusted by 40+ B2B SaaS startups worldwide
From seed to IPO
How far will your 'diluted messaging' take you? Accelerate your pipeline with a clear positioning and differentiated content.
How far will your 'diluted messaging' take you? Accelerate your pipeline with a clear positioning and differentiated content.
How far will your 'diluted messaging' take you? Accelerate your pipeline with a clear positioning and differentiated content.
Product marketing and content
consulting for Series A+ B2B SaaS
Join 2000+ GTM operators
London Road, Essex,
SS7 2QL, United Kingdom
Product marketing and content
consulting for Series A+ B2B SaaS
Join 2000+ GTM operators
London Road, Essex,
SS7 2QL, United Kingdom
Product marketing and content
consulting for Series A+ B2B SaaS
Join 2000+ GTM operators
London Road, Essex,
SS7 2QL, United Kingdom