About
About
Hi, I'm Matteo
Over the last decade, I had the pleasure of serving 40+ startups — from pre-seed to IPO stage — across B2B, Web3, and AI.
I've been a founding marketer multiple times, setting up marketing functions from the ground up in teams large (Fiverr), small (Qatalog), and hypergrowth (On Deck).
Since 2022, I run my own consulting practice Genesys where I help founders and VPs:
Devising their messaging, and positioning, and execution plans
Setting up or scaling product marketing and content workstreams
Coaching teams to level up their skills and operations
I've had the honour to work with and learn from top-tier teams and minds in B2B SaaS like Toast, Ahrefs, Fiverr, Common Room, Owner.com, Hypergrowth Partners, Reforge, and many more.
In early 2025, I co-founded and launched the GTM Engineering School with Jared Waxman:
It's a live, cohort-based program to learn real GTM workflows with top-tier AI tools
You do it with the help of seasoned experts and builders of the next gen GTM tools
Program includes access to vetted tools, exclusive prompts and resources, and a peer community
Every month I publish new playbooks in my newsletter — co-authoring growth playbooks together with leaders from Vercel, Segment, Shopify, Atlassian, and more.
More about myself
I was born and raised in Rome. I've spent time in Milan and Madrid for my studies.
After graduating in Econ and Business, I've moved to London where I started working in startups from day 1.
When not at work, you can find me doing any of these things:
Brushing up my Japanese streak on Duolingo (I also take real language classes)
Meditating
Planning my next trip to Italy or Japan to spend time with my family
Hanging out at a tech-house or melodic techno rave in London or Ibiza 😈
I also geek out on history, human psychology, esoteric stuff like alchemy, sacred geometry, and self-improvement. Oh, and Japanese culture (they call us weebs).
Get in touch below to work together!
M Tittarelli
