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About

About

About

About

About

About

Hi, I'm Matteo
matteo-headshot
I help B2B teams accelerate their GTM with clear positioning and differentiated content. Over the last decade, I've helped startups grow from $0 to $100M+ in ARR including Fiverr
, Owner.com
, Common Room
, Ahrefs
, Toast
, Strapi
, and more. I'm bringing all my learnings building Genesys.

Hi, I'm Matteo
matteo-headshot
I help B2B teams accelerate their GTM with clear positioning and differentiated content. Over the last decade, I've helped startups grow from $0 to $100M+ in ARR including Fiverr
, Owner.com
, Common Room
, Ahrefs
, Toast
, Strapi
, and more. I'm bringing all my learnings building Genesys.

M Tittarelli

Startups worked with

40+

I've spent 7 years in-houseand 3.5 years as an independent consultant

Founding Marketer

8x

I've been first marketing hire several times building the 0 to 1 of the marketing function

Content pieces created

500s+

I've created hundreds of announcements, playbooks, and tactical guides and posts

Startups worked with

40+

I've spent 7 years in-houseand 3.5 years as an independent consultant

Founding Marketer

8x

I've been first marketing hire several times building the 0 to 1 of the marketing function

Content pieces created

500s+

I've created hundreds of announcements, playbooks, and tactical guides and posts

Startups worked with

40+

I've spent 7 years in-houseand 3.5 years as an independent consultant

Founding Marketer

8x

I've been first marketing hire several times building the 0 to 1 of the marketing function

Content pieces created

500s+

I've created hundreds of announcements, playbooks, and tactical guides and posts

Over the last decade, I had the pleasure of serving 40+ startups — from pre-seed to IPO stage — across B2B, Web3, and AI.

I've been a founding marketer multiple times, setting up marketing functions from the ground up in teams large (Fiverr), small (Qatalog), and hypergrowth (On Deck).

Since 2022, I run my own consulting practice Genesys where I help founders and VPs:

  • Devising their messaging, and positioning, and execution plans

  • Setting up or scaling product marketing and content workstreams

  • Coaching teams to level up their skills and operations

I've had the honour to work with and learn from top-tier teams and minds in B2B SaaS like Toast, Ahrefs, Fiverr, Common Room, Owner.com, Hypergrowth Partners, Reforge, and many more.

In early 2025, I co-founded and launched the GTM Engineering School with Jared Waxman:

  • It's a live, cohort-based program to learn real GTM workflows with top-tier AI tools

  • You do it with the help of seasoned experts and builders of the next gen GTM tools

  • Program includes access to vetted tools, exclusive prompts and resources, and a peer community

Every month I publish new playbooks in my newsletter — co-authoring growth playbooks together with leaders from Vercel, Segment, Shopify, Atlassian, and more.

My core principles on which I'm building Genesys

  • Speed

    Speed

    Move at the speed of your business

  • Precision

    Precision

    Keep the highest attention to detail

  • Craft

    Craft

    Be intentional even on the tiniest tasks

  • Practical

    Practical

    Strive for measurable outcomes

  • Ownership

    Ownership

    Work in your business as if it was my own

  • Agility

    Agility

    Quickly switch gears and adapt to new conditions

  • Clarity

    Clarity

    Make the complex easy to understand

  • Impact

    Impact

    Optimize for long-term net positives

  • Curiosity

    Curiosity

    Be open to experiment with new methods

My core principles on which I'm building Genesys

  • Speed

    Speed

    Move at the speed of your business

  • Precision

    Precision

    Keep the highest attention to detail

  • Craft

    Craft

    Be intentional even on the tiniest tasks

  • Practical

    Practical

    Strive for measurable outcomes

  • Ownership

    Ownership

    Work in your business as if it was my own

  • Agility

    Agility

    Quickly switch gears and adapt to new conditions

  • Clarity

    Clarity

    Make the complex easy to understand

  • Impact

    Impact

    Optimize for long-term net positives

  • Curiosity

    Curiosity

    Be open to experiment with new methods

More about myself

I was born and raised in Rome. I've spent time in Milan and Madrid for my studies.

After graduating in Econ and Business, I've moved to London where I started working in startups from day 1.

When not at work, you can find me doing any of these things:

  • Brushing up my Japanese streak on Duolingo (I also take real language classes)

  • Meditating

  • Planning my next trip to Italy or Japan to spend time with my family

  • Hanging out at a tech-house or melodic techno rave in London or Ibiza 😈

I also geek out on history, human psychology, esoteric stuff like alchemy, sacred geometry, and self-improvement. Oh, and Japanese culture (they call us weebs).

Get in touch below to work together!

M Tittarelli

matteo-remote-work

I work remotely from London

matteo-remote-work

I work remotely from London

matteo-travel

We often take time off travelling

matteo-travel

We often take time off travelling

matteo-japan

I proudly married a Japanese and one day will move to Tokyo

matteo-japan

I proudly married a Japanese and one day will move to Tokyo

Trusted by 40+ B2B SaaS startups worldwide

From seed to IPO

toast-logo
ahrefs-logo
common-room-logo
airops-logo
aidem-logo
blaze-ai-logo
hypergrowth-partners-logo
kolleno-logo
fiverr-logo

Trusted by 40+ B2B SaaS startups worldwide

From seed to IPO

toast-logo
ahrefs-logo
common-room-logo
airops-logo
aidem-logo
blaze-ai-logo
hypergrowth-partners-logo
kolleno-logo
fiverr-logo

How far will your 'diluted messaging' take you? Accelerate your pipeline with a clear positioning and differentiated content.

How far will your 'diluted messaging' take you? Accelerate your pipeline with a clear positioning and differentiated content.

How far will your 'diluted messaging' take you? Accelerate your pipeline with a clear positioning and differentiated content.

Product marketing and content

consulting for Series A+ B2B SaaS

Join 2000+ GTM operators

London Road, Essex,
SS7 2QL, United Kingdom

Product marketing and content

consulting for Series A+ B2B SaaS

Join 2000+ GTM operators

London Road, Essex,
SS7 2QL, United Kingdom

Product marketing and content

consulting for Series A+ B2B SaaS

Join 2000+ GTM operators

London Road, Essex,
SS7 2QL, United Kingdom