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About

About

matteo-headshot

Hi, I'm Matteo

I’m a marketing operator with 9 years of experience working with B2B SaaS from pre-seed to Series B.

I’m a marketing operator with 9 years of experience working with B2B SaaS from pre-seed to Series B.

Startups I've worked with

35+

I've spent 7 years as an FTE operator and 2 years as an independent consultant

Founding Marketer

8x

I've been first marketing hire several times building the 0 to 1 of the marketing function

Content pieces created

100s+

I've created hundreds of announcements, playbooks, and tactical guides and posts

Startups I've worked with

35+

I've spent 7 years as an FTE operator and 2 years as an independent consultant

Founding Marketer

8x

I've been first marketing hire several times building the 0 to 1 of the marketing function

Content pieces created

100s+

I've created hundreds of announcements, playbooks, and tactical guides and posts

Over the last decade, I had the pleasure of serving 35+ startups — from pre-seed to IPO stage — across B2B, consumer, Web3, and AI.

I've been a founding marketer multiple times, setting up marketing functions from the ground up in teams large (Fiverr), small (Qatalog), and hypergrowth (On Deck).

Since 2022, I run a startup growth studio called Genesys where I help founders and VPs:

  • Devising their GTM strategies, growth models, and execution plans

  • Setting up or scaling GTM workstreams and related stack

  • Coaching teams to level up their skills and operations

Every month I publish new playbooks in the HyperGrowth Partners newsletter — co-authoring growth playbooks together with leaders from Vercel, Segment, Shopify, Atlassian, and more.

"Matteo brings to the table the key skillset of a startup growth leader; he executes in the trenches with the team, delivering value from day 1; he goes beyond his scope of work to advise the broader team."

stefan-bader-cello

Stefan Bader

Founder & CEO, Cello

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"Matteo brings to the table the key skillset of a startup growth leader; he executes in the trenches with the team, delivering value from day 1; he goes beyond his scope of work to advise the broader team."

stefan-bader-cello

Stefan Bader

Founder & CEO, Cello

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My core principles on which I'm building Genesys

  • velocity

    Speed

    Speed

    Move at the speed of your business

    precision

    Precision

    Precision

    Keep the highest attention to detail

    craft

    Craft

    Craft

    Be intentional even on the tiniest tasks

    practical

    Practical

    Practical

    Strive for measurable outcomes

    ownership

    Ownership

    Ownership

    Work in your business as if it was my own

  • agility

    Agility

    Agility

    Quickly switch gears and adapt to new conditions

    clarity

    Clarity

    Clarity

    Make the complex easy to understand

    impact

    Impact

    Impact

    Optimize for long-term net positives

    beginner-mindset

    Curiosity

    Curiosity

    Be open to experiment with new methods

More about myself

I was born and raised in Rome. Then, in my 20s I've lived in Milan, Sydney, and Madrid for my studies.

After my Econ and Business studies, I've landed in London where I started working in tech.

When not at work, you can find me keeping my Duolingo streak alive — I've been studying Japanese for 700+ days — meditating, or raving on the latest Afterlife techno EP.

Also, I geek out on biohacking, psychology, and personal growth, and Japanese culture.

Get in touch below to work together!

M Tittarelli

matteo-remote-work

I work remotely from London

matteo-remote-work

I work remotely from London

matteo-travel

We often take time off travelling and enjoy outdoor activities

matteo-travel

We often take time off travelling and enjoy outdoor activities

matteo-japan

I married a Japanese girl and stay for few months a year in Tokyo

matteo-japan

I married a Japanese girl and stay for few months a year in Tokyo

Trusted by 35+ B2B SaaS startups worldwide

From seed to IPO

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ahrefs-logo
common-room-logo
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Read case studies

Trusted by 35+ B2B SaaS startups worldwide

From seed to IPO

toast-logo
ahrefs-logo
common-room-logo
airops-logo
aidem-logo
blaze-ai-logo
hypergrowth-partners-logo
kolleno-logo
fiverr-logo

Read case studies

How far will your 'diluted messaging' take you? Accelerate your pipeline with a clear positioning and differentiated content.

How far will your 'diluted messaging' take you? Accelerate your pipeline with a clear positioning and differentiated content.

How far will your 'diluted messaging' take you? Accelerate your pipeline with a clear positioning and differentiated content.

Product marketing and content
for Series A+ B2B SaaS

Join 1500+ operators enjoying the finest GTM playbooks

London Road, Essex,
SS7 2QL, United Kingdom

Product marketing and content
for Series A+ B2B SaaS

Join 1500+ operators enjoying the finest GTM playbooks

London Road, Essex,
SS7 2QL, United Kingdom

Product marketing and content
for Series A+ B2B SaaS

Join 1500+ operators enjoying the finest GTM playbooks

London Road, Essex,
SS7 2QL, United Kingdom