About
About
Hi, I'm Matteo
Over the last decade, I had the pleasure of serving 35+ startups — from pre-seed to IPO stage — across B2B, Web3, and AI.
I've been a founding marketer multiple times, setting up marketing functions from the ground up in teams large (Fiverr), small (Qatalog), and hypergrowth (On Deck).
Since 2022, I run my own consulting practice Genesys where I help founders and VPs:
Devising their messaging, and positioning, and execution plans
Setting up or scaling product marketing and content workstreams
Coaching teams to level up their skills and operations
In 2025, I launched the GTM Engineering School:
It's a live, cohort-based program to learn real GTM workflows with top-tier AI tools
You do it with the help of seasoned experts and builders of the next gen GTM tools
Program includes access to vetted tools, exclusive prompts and resources, and a peer community
Every month I publish new playbooks in my newsletter — co-authoring growth playbooks together with leaders from Vercel, Segment, Shopify, Atlassian, and more.
More about myself
I was born and raised in Rome. I've spent time in Milan and Madrid for my studies.
After graduating in Econ and Business, I've moved to London where I started working in startups from day 1.
When not at work, you can find me brushing up my Japanese on Duolingo, meditating, planning my next trip, or hanging at a techno rave. I geek out on history, psychology, working out, and Japanese culture (they call us weebs).
Get in touch below to work together!
M Tittarelli
