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Stay current with the latest guides, news, and reports on product marketing, content and GTM strategies
Stay current with the latest guides, news, and reports on product marketing, content and GTM strategies
Stay current with the latest guides, news, and reports on product marketing, content and GTM strategies
Categories
Categories
All
Growth marketing
Product marketing
Content Marketing
GTM strategy
Read blog
7 Best Alternatives For HubSpot — 2025
A 2025 guide comparing seven HubSpot alternatives—Salesforce, Microsoft Dynamics 365, ActiveCampaign, Pipedrive, Freshworks, Monday.com, and Brevo—on AI, pricing, integrations, scalability, and implementation to help B2B SaaS choose the right CRM.
Tool Guides
Tool Guides
Aug 4, 2025
Matteo Tittarelli
Read blog
7 Best Alternatives for Clay — 2025
A 2025 guide to seven Clay alternatives—Apollo.io, ZoomInfo, Cognism, Clearbit (Breeze), LeadIQ, Hunter.io, and Snov.io—comparing data quality, pricing, compliance, integrations, and implementation speed to help B2B SaaS pick the right sales-intelligence/enrichment platform.
Tool Guides
Tool Guides
Aug 4, 2025
Matteo Tittarelli
Read blog
7 Best Alternatives for Airops — 2025
A 2025 guide comparing seven AirOps alternatives—Jasper AI, Copy.ai, Writer.com, Zapier, n8n, Metaflow AI, and Relevance AI—on features (workflows vs. agents), model flexibility, security, pricing, integrations, and implementation to help B2B teams pick the right content-automation platform
Tool Guides
Tool Guides
Aug 4, 2025
Matteo Tittarelli
Read blog
7 Best Alternatives for Common Room — 2025
A 2025 guide comparing seven Common Room alternatives—Commsor, Bettermode, 6sense, Demandbase, Vitally, HubSpot, and Circle—on capabilities, pricing, integrations, and implementation to help B2B teams pick the right customer intelligence or community platform.
Tool Guides
Tool Guides
Aug 4, 2025
Matteo Tittarelli
Read blog
Landing Page Conversion Rates — 40 Statistics Every Marketing Leader Should Know in 2025
B2B SaaS landing page performance varies widely across industries, but companies that prioritize personalization, mobile optimization, A/B testing, and targeted messaging can significantly exceed the 4.3% average conversion rate—often achieving up to 25% with data-driven strategies.
Growth Marketing
Growth Marketing
Aug 4, 2025
Matteo Tittarelli
Read blog
AI Overviews — 50 Statistics Every Marketing Leader Should Know in 2025
In 2025, AI has become a cornerstone of B2B SaaS marketing, with 88% of marketers using it daily, driving 32% higher conversion rates, 25% average ROI gains, and automating up to 30% of tasks—solidifying its role as essential for competitive advantage.
Growth Marketing
Growth Marketing
Aug 4, 2025
Matteo Tittarelli
Read blog
Email Open Rates — 50 Statistics Every Marketing Leader Should Know in 2025
Effective B2B SaaS email campaigns in 2025 hinge on data-driven personalization, mobile optimization, segmentation, and strategic timing—key tactics that elevate open rates, engagement, and ROI in an increasingly competitive inbox landscape.
Growth Marketing
Growth Marketing
Aug 4, 2025
Matteo Tittarelli
Read blog
Marketo Engage — Complete 2025 Guide For Marketing Leaders
Adobe Marketo Engage is an enterprise-grade B2B marketing automation platform built for complex SaaS customer journeys, offering AI-powered personalization, account-based marketing, and lifecycle automation across seven scalable licensing tiers to drive pipeline and revenue growth.
Growth Marketing
Growth Marketing
Jul 26, 2025
Matteo Tittarelli
Read blog
Salesforce Account Engagement (Pardot) — Complete 2025 Guide For Marketing Leaders
Salesforce Account Engagement (formerly Pardot) is a powerful B2B marketing automation platform that enables SaaS marketers to drive qualified pipeline growth by unifying lead generation, sales alignment, and data-driven campaign execution within the Salesforce ecosystem.
Growth Marketing
Growth Marketing
Jul 26, 2025
Matteo Tittarelli
Read blog
Webflow — Complete 2025 Guide For Marketing Leaders
Webflow empowers B2B SaaS marketing leaders to rapidly launch high-converting, developer-free websites that drive measurable pipeline growth, streamline product launches, and unify go-to-market execution across marketing, sales, and product teams.
Growth Marketing
Growth Marketing
Jul 26, 2025
Matteo Tittarelli
Read blog
Top 5 Marketing Leadership Events in Illinois — 2025
Illinois hosts five premier marketing leadership events—ranging from invite-only CMO summits to large digital marketing conferences—offering B2B SaaS professionals exclusive access to executive networking, hands-on strategy workshops, and insights from Fortune 500 CMOs.
Growth Marketing
Growth Marketing
Jul 26, 2025
Matteo Tittarelli
Read blog
Top 5 Marketing Leadership Events in Pennsylvania — 2025
Pennsylvania’s top marketing leadership events—like DigiMarCon, Digital Summit, and AMA meetups—equip B2B SaaS professionals with cutting-edge strategies, executive networking, and actionable insights for growth and career advancement.
Growth Marketing
Growth Marketing
Jul 26, 2025
Matteo Tittarelli
Read blog
Top 5 Marketing Leadership Events in New York — 2025
New York’s 2025 marketing leadership events—led by Advertising Week, the CMO Summit, and more—offer B2B SaaS executives strategic insights, cutting-edge tech, and elite networking focused on growth, automation, and customer acquisition.
Growth Marketing
Growth Marketing
Jul 26, 2025
Matteo Tittarelli
Read blog
Top 5 Marketing Leadership Events in Florida — 2025
Florida’s top 2025 marketing events offer B2B SaaS leaders strategic insights, digital marketing trends, and high-impact networking across conferences in Tampa, Miami, Orlando, and Clearwater Beach.
Growth Marketing
Growth Marketing
Jul 26, 2025
Matteo Tittarelli
Read blog
Top 5 Marketing Leadership Events in Texas — 2025
Texas hosts top B2B SaaS marketing events in 2025, with Austin leading in strategic conferences offering C-suite insights, industry networking, and actionable growth tactics.
Growth Marketing
Growth Marketing
Jul 26, 2025
Matteo Tittarelli
Read blog
Top 5 Marketing Leadership Events in California — 2025
Top 2025 California marketing events offer B2B leaders key insights on data, automation, and growth strategy.
Growth Marketing
Growth Marketing
Jul 26, 2025
Matteo Tittarelli
Read blog
Content Operations at Scale — Complete Guide 2025 For Marketing Leaders
Scalable content operations transform chaotic marketing efforts into streamlined, data-driven systems that boost content ROI, accelerate growth, and align B2B SaaS teams across the entire customer journey.
Growth Marketing
Growth Marketing
Jul 20, 2025
Matteo Tittarelli
Read blog
SaaS Pricing Optimisation — Complete Guide 2025 For Marketing Leaders
Value-based pricing optimization is the fastest, highest-impact lever for SaaS revenue growth, with marketing playing a central role in aligning pricing to customer value, driving systematic testing, and avoiding costly pricing mistakes.
Growth Marketing
Growth Marketing
Jul 20, 2025
Matteo Tittarelli
Read blog
Go-To-Market Architecture — Complete Guide 2025 For Marketing Leaders
A unified go-to-market architecture aligns product, marketing, and sales around a single strategy to accelerate pipeline growth and scale revenue from Series A to IPO.
Growth Marketing
Growth Marketing
Jul 20, 2025
Matteo Tittarelli
Read blog
Google Search Console vs Google Analytics — Complete 2025 Guide For SEO
B2B SaaS marketers often confuse Google Search Console and Google Analytics, but mastering both—Search Console for search visibility and Analytics for user behavior—is essential for a complete and effective SEO strategy.
Growth Marketing
Growth Marketing
Jul 20, 2025
Matteo Tittarelli
Read blog
Smartlead vs Instantly — Complete 2025 Guide For Email Marketing
Smartlead is ideal for high-volume senders focused on deliverability, while Instantly caters to teams seeking an all-in-one platform with integrated lead sourcing, CRM, and outreach tools.
Growth Marketing
Growth Marketing
Jul 20, 2025
Matteo Tittarelli
Read blog
Intercom — Complete Guide 2025
Intercom empowers B2B SaaS marketing leaders to orchestrate personalized customer journeys and accelerate pipeline growth through AI-driven messaging, advanced segmentation, and seamless sales-marketing alignment.
Growth Marketing
Growth Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
Clay — Complete Guide 2025
Clay enables B2B SaaS marketing leaders to automate data enrichment, personalization, and outreach workflows in a unified platform, driving scalable, high-quality lead generation and pipeline growth.
Growth Marketing
Growth Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
AirOps — Complete Guide 2025
AirOps empowers B2B SaaS marketing leaders to scale high-quality, AI-driven content operations and build conversion-focused websites that accelerate pipeline growth while maintaining brand consistency.
Growth Marketing
Growth Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
Zapier — Complete Guide 2025
Zapier’s 2025 platform empowers marketing leaders to automate complex workflows across 7,000+ apps, boosting lead quality and campaign scalability without increasing headcount.
Growth Marketing
Growth Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
HubSpot — Complete 2025 Guide
HubSpot’s 2025 guide empowers marketing leaders to drive pipeline growth and revenue by leveraging AI-powered personalization, CRM optimization, and cross-team alignment for B2B SaaS success.
Growth Marketing
Growth Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
Demand-Gen Pipeline Acceleration — Complete Guide 2025
Pipeline acceleration in B2B SaaS demand generation boosts revenue by aligning marketing and sales to deliver high-quality, director-level leads through optimized conversion paths and agile, data-driven campaigns.
Growth Marketing
Growth Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
PLG Metrics & Dashboards — Complete Guide 2025
PLG metrics and dashboards equip SaaS marketing leaders with real-time insights by integrating product usage and marketing data, enabling faster pipeline growth, optimized user conversion, and aligned cross-functional decision-making.
Growth Marketing
Growth Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
Product Positioning Frameworks — Complete Guide 2025
Product positioning frameworks help SaaS marketing leaders clearly differentiate their products by aligning messaging with customer needs, driving faster growth and higher conversions.
Product Marketing
Product Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
AI Prompt Engineering for Marketers — Complete Guide 2025
AI prompt engineering empowers B2B SaaS marketing leaders to drive faster content production, deeper personalization, and scalable campaign performance—turning generative AI into a measurable growth engine for 2025.
Content Marketing
Content Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
Google AI Mode for Search — Complete Guide 2025
Google’s AI Mode is revolutionizing search with conversational, intent-driven results—forcing B2B SaaS marketing leaders to shift from traditional SEO to authority-first content strategies that align with AI-powered buyer journeys.
Growth Marketing
Growth Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
Programmatic SEO — Complete 2025 Guide
A 2025 guide for marketing leaders on scaling organic traffic with programmatic SEO—automating data-driven, template-based pages to capture long-tail intent and create a durable competitive moat.
Content Marketing
Content Marketing
Jul 9, 2025
Matteo Tittarelli
Read blog
AI-Powered GTM Workflows — Complete 2025 Guide
A 2025 playbook for marketing leaders on harnessing AI-driven workflows to automate and unify go-to-market efforts, cutting launch time and lifting B2B SaaS conversions.
Growth Marketing
Growth Marketing
Jul 9, 2025
Matteo Tittarelli
Read blog
Account-Based Marketing 2.0 — Complete 2025 Guide
A 2025 guide for marketing leaders on ABM 2.0—using AI-powered precision targeting and personalized, sales-aligned engagement to convert and grow high-value B2B SaaS accounts.
GTM Strategy
GTM Strategy
Jul 9, 2025
Matteo Tittarelli
Read blog
Answer Engine Optimisation (AEO) — Complete 2025 Guide
A 2025 playbook for marketing leaders on reshaping B2B SaaS content so AI-powered answer engines surface your brand directly in users’ conversational queries.
Content Marketing
Content Marketing
Jul 9, 2025
Matteo Tittarelli
Read blog
Product-Led Growth — Complete 2025 Guide
A concise playbook for B2B SaaS leaders on scaling efficiently in 2025 through product-led growth—covering its pillars, go-to-market shifts, and the alignment of product, marketing, and sales teams.
GTM Strategy
GTM Strategy
Jul 9, 2025
Matteo Tittarelli
Categories
Categories
All
Growth marketing
Product marketing
Content Marketing
GTM strategy
Read blog
7 Best Alternatives For HubSpot — 2025
A 2025 guide comparing seven HubSpot alternatives—Salesforce, Microsoft Dynamics 365, ActiveCampaign, Pipedrive, Freshworks, Monday.com, and Brevo—on AI, pricing, integrations, scalability, and implementation to help B2B SaaS choose the right CRM.
Tool Guides
Tool Guides
Aug 4, 2025
Matteo Tittarelli
Read blog
7 Best Alternatives for Clay — 2025
A 2025 guide to seven Clay alternatives—Apollo.io, ZoomInfo, Cognism, Clearbit (Breeze), LeadIQ, Hunter.io, and Snov.io—comparing data quality, pricing, compliance, integrations, and implementation speed to help B2B SaaS pick the right sales-intelligence/enrichment platform.
Tool Guides
Tool Guides
Aug 4, 2025
Matteo Tittarelli
Read blog
7 Best Alternatives for Airops — 2025
A 2025 guide comparing seven AirOps alternatives—Jasper AI, Copy.ai, Writer.com, Zapier, n8n, Metaflow AI, and Relevance AI—on features (workflows vs. agents), model flexibility, security, pricing, integrations, and implementation to help B2B teams pick the right content-automation platform
Tool Guides
Tool Guides
Aug 4, 2025
Matteo Tittarelli
Read blog
7 Best Alternatives for Common Room — 2025
A 2025 guide comparing seven Common Room alternatives—Commsor, Bettermode, 6sense, Demandbase, Vitally, HubSpot, and Circle—on capabilities, pricing, integrations, and implementation to help B2B teams pick the right customer intelligence or community platform.
Tool Guides
Tool Guides
Aug 4, 2025
Matteo Tittarelli
Read blog
Landing Page Conversion Rates — 40 Statistics Every Marketing Leader Should Know in 2025
B2B SaaS landing page performance varies widely across industries, but companies that prioritize personalization, mobile optimization, A/B testing, and targeted messaging can significantly exceed the 4.3% average conversion rate—often achieving up to 25% with data-driven strategies.
Growth Marketing
Growth Marketing
Aug 4, 2025
Matteo Tittarelli
Read blog
AI Overviews — 50 Statistics Every Marketing Leader Should Know in 2025
In 2025, AI has become a cornerstone of B2B SaaS marketing, with 88% of marketers using it daily, driving 32% higher conversion rates, 25% average ROI gains, and automating up to 30% of tasks—solidifying its role as essential for competitive advantage.
Growth Marketing
Growth Marketing
Aug 4, 2025
Matteo Tittarelli
Read blog
Email Open Rates — 50 Statistics Every Marketing Leader Should Know in 2025
Effective B2B SaaS email campaigns in 2025 hinge on data-driven personalization, mobile optimization, segmentation, and strategic timing—key tactics that elevate open rates, engagement, and ROI in an increasingly competitive inbox landscape.
Growth Marketing
Growth Marketing
Aug 4, 2025
Matteo Tittarelli
Read blog
Marketo Engage — Complete 2025 Guide For Marketing Leaders
Adobe Marketo Engage is an enterprise-grade B2B marketing automation platform built for complex SaaS customer journeys, offering AI-powered personalization, account-based marketing, and lifecycle automation across seven scalable licensing tiers to drive pipeline and revenue growth.
Growth Marketing
Growth Marketing
Jul 26, 2025
Matteo Tittarelli
Read blog
Salesforce Account Engagement (Pardot) — Complete 2025 Guide For Marketing Leaders
Salesforce Account Engagement (formerly Pardot) is a powerful B2B marketing automation platform that enables SaaS marketers to drive qualified pipeline growth by unifying lead generation, sales alignment, and data-driven campaign execution within the Salesforce ecosystem.
Growth Marketing
Growth Marketing
Jul 26, 2025
Matteo Tittarelli
Read blog
Webflow — Complete 2025 Guide For Marketing Leaders
Webflow empowers B2B SaaS marketing leaders to rapidly launch high-converting, developer-free websites that drive measurable pipeline growth, streamline product launches, and unify go-to-market execution across marketing, sales, and product teams.
Growth Marketing
Growth Marketing
Jul 26, 2025
Matteo Tittarelli
Read blog
Top 5 Marketing Leadership Events in Illinois — 2025
Illinois hosts five premier marketing leadership events—ranging from invite-only CMO summits to large digital marketing conferences—offering B2B SaaS professionals exclusive access to executive networking, hands-on strategy workshops, and insights from Fortune 500 CMOs.
Growth Marketing
Growth Marketing
Jul 26, 2025
Matteo Tittarelli
Read blog
Top 5 Marketing Leadership Events in Pennsylvania — 2025
Pennsylvania’s top marketing leadership events—like DigiMarCon, Digital Summit, and AMA meetups—equip B2B SaaS professionals with cutting-edge strategies, executive networking, and actionable insights for growth and career advancement.
Growth Marketing
Growth Marketing
Jul 26, 2025
Matteo Tittarelli
Read blog
Top 5 Marketing Leadership Events in New York — 2025
New York’s 2025 marketing leadership events—led by Advertising Week, the CMO Summit, and more—offer B2B SaaS executives strategic insights, cutting-edge tech, and elite networking focused on growth, automation, and customer acquisition.
Growth Marketing
Growth Marketing
Jul 26, 2025
Matteo Tittarelli
Read blog
Top 5 Marketing Leadership Events in Florida — 2025
Florida’s top 2025 marketing events offer B2B SaaS leaders strategic insights, digital marketing trends, and high-impact networking across conferences in Tampa, Miami, Orlando, and Clearwater Beach.
Growth Marketing
Growth Marketing
Jul 26, 2025
Matteo Tittarelli
Read blog
Top 5 Marketing Leadership Events in Texas — 2025
Texas hosts top B2B SaaS marketing events in 2025, with Austin leading in strategic conferences offering C-suite insights, industry networking, and actionable growth tactics.
Growth Marketing
Growth Marketing
Jul 26, 2025
Matteo Tittarelli
Read blog
Top 5 Marketing Leadership Events in California — 2025
Top 2025 California marketing events offer B2B leaders key insights on data, automation, and growth strategy.
Growth Marketing
Growth Marketing
Jul 26, 2025
Matteo Tittarelli
Read blog
Content Operations at Scale — Complete Guide 2025 For Marketing Leaders
Scalable content operations transform chaotic marketing efforts into streamlined, data-driven systems that boost content ROI, accelerate growth, and align B2B SaaS teams across the entire customer journey.
Growth Marketing
Growth Marketing
Jul 20, 2025
Matteo Tittarelli
Read blog
SaaS Pricing Optimisation — Complete Guide 2025 For Marketing Leaders
Value-based pricing optimization is the fastest, highest-impact lever for SaaS revenue growth, with marketing playing a central role in aligning pricing to customer value, driving systematic testing, and avoiding costly pricing mistakes.
Growth Marketing
Growth Marketing
Jul 20, 2025
Matteo Tittarelli
Read blog
Go-To-Market Architecture — Complete Guide 2025 For Marketing Leaders
A unified go-to-market architecture aligns product, marketing, and sales around a single strategy to accelerate pipeline growth and scale revenue from Series A to IPO.
Growth Marketing
Growth Marketing
Jul 20, 2025
Matteo Tittarelli
Read blog
Google Search Console vs Google Analytics — Complete 2025 Guide For SEO
B2B SaaS marketers often confuse Google Search Console and Google Analytics, but mastering both—Search Console for search visibility and Analytics for user behavior—is essential for a complete and effective SEO strategy.
Growth Marketing
Growth Marketing
Jul 20, 2025
Matteo Tittarelli
Read blog
Smartlead vs Instantly — Complete 2025 Guide For Email Marketing
Smartlead is ideal for high-volume senders focused on deliverability, while Instantly caters to teams seeking an all-in-one platform with integrated lead sourcing, CRM, and outreach tools.
Growth Marketing
Growth Marketing
Jul 20, 2025
Matteo Tittarelli
Read blog
Intercom — Complete Guide 2025
Intercom empowers B2B SaaS marketing leaders to orchestrate personalized customer journeys and accelerate pipeline growth through AI-driven messaging, advanced segmentation, and seamless sales-marketing alignment.
Growth Marketing
Growth Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
Clay — Complete Guide 2025
Clay enables B2B SaaS marketing leaders to automate data enrichment, personalization, and outreach workflows in a unified platform, driving scalable, high-quality lead generation and pipeline growth.
Growth Marketing
Growth Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
AirOps — Complete Guide 2025
AirOps empowers B2B SaaS marketing leaders to scale high-quality, AI-driven content operations and build conversion-focused websites that accelerate pipeline growth while maintaining brand consistency.
Growth Marketing
Growth Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
Zapier — Complete Guide 2025
Zapier’s 2025 platform empowers marketing leaders to automate complex workflows across 7,000+ apps, boosting lead quality and campaign scalability without increasing headcount.
Growth Marketing
Growth Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
HubSpot — Complete 2025 Guide
HubSpot’s 2025 guide empowers marketing leaders to drive pipeline growth and revenue by leveraging AI-powered personalization, CRM optimization, and cross-team alignment for B2B SaaS success.
Growth Marketing
Growth Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
Demand-Gen Pipeline Acceleration — Complete Guide 2025
Pipeline acceleration in B2B SaaS demand generation boosts revenue by aligning marketing and sales to deliver high-quality, director-level leads through optimized conversion paths and agile, data-driven campaigns.
Growth Marketing
Growth Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
PLG Metrics & Dashboards — Complete Guide 2025
PLG metrics and dashboards equip SaaS marketing leaders with real-time insights by integrating product usage and marketing data, enabling faster pipeline growth, optimized user conversion, and aligned cross-functional decision-making.
Growth Marketing
Growth Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
Product Positioning Frameworks — Complete Guide 2025
Product positioning frameworks help SaaS marketing leaders clearly differentiate their products by aligning messaging with customer needs, driving faster growth and higher conversions.
Product Marketing
Product Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
AI Prompt Engineering for Marketers — Complete Guide 2025
AI prompt engineering empowers B2B SaaS marketing leaders to drive faster content production, deeper personalization, and scalable campaign performance—turning generative AI into a measurable growth engine for 2025.
Content Marketing
Content Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
Google AI Mode for Search — Complete Guide 2025
Google’s AI Mode is revolutionizing search with conversational, intent-driven results—forcing B2B SaaS marketing leaders to shift from traditional SEO to authority-first content strategies that align with AI-powered buyer journeys.
Growth Marketing
Growth Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
Programmatic SEO — Complete 2025 Guide
A 2025 guide for marketing leaders on scaling organic traffic with programmatic SEO—automating data-driven, template-based pages to capture long-tail intent and create a durable competitive moat.
Content Marketing
Content Marketing
Jul 9, 2025
Matteo Tittarelli
Read blog
AI-Powered GTM Workflows — Complete 2025 Guide
A 2025 playbook for marketing leaders on harnessing AI-driven workflows to automate and unify go-to-market efforts, cutting launch time and lifting B2B SaaS conversions.
Growth Marketing
Growth Marketing
Jul 9, 2025
Matteo Tittarelli
Read blog
Account-Based Marketing 2.0 — Complete 2025 Guide
A 2025 guide for marketing leaders on ABM 2.0—using AI-powered precision targeting and personalized, sales-aligned engagement to convert and grow high-value B2B SaaS accounts.
GTM Strategy
GTM Strategy
Jul 9, 2025
Matteo Tittarelli
Read blog
Answer Engine Optimisation (AEO) — Complete 2025 Guide
A 2025 playbook for marketing leaders on reshaping B2B SaaS content so AI-powered answer engines surface your brand directly in users’ conversational queries.
Content Marketing
Content Marketing
Jul 9, 2025
Matteo Tittarelli
Read blog
Product-Led Growth — Complete 2025 Guide
A concise playbook for B2B SaaS leaders on scaling efficiently in 2025 through product-led growth—covering its pillars, go-to-market shifts, and the alignment of product, marketing, and sales teams.
GTM Strategy
GTM Strategy
Jul 9, 2025
Matteo Tittarelli
Categories
Categories
All
Growth marketing
Product marketing
Content Marketing
GTM strategy
Read blog
7 Best Alternatives For HubSpot — 2025
A 2025 guide comparing seven HubSpot alternatives—Salesforce, Microsoft Dynamics 365, ActiveCampaign, Pipedrive, Freshworks, Monday.com, and Brevo—on AI, pricing, integrations, scalability, and implementation to help B2B SaaS choose the right CRM.
Tool Guides
Tool Guides
Aug 4, 2025
Matteo Tittarelli
Read blog
7 Best Alternatives for Clay — 2025
A 2025 guide to seven Clay alternatives—Apollo.io, ZoomInfo, Cognism, Clearbit (Breeze), LeadIQ, Hunter.io, and Snov.io—comparing data quality, pricing, compliance, integrations, and implementation speed to help B2B SaaS pick the right sales-intelligence/enrichment platform.
Tool Guides
Tool Guides
Aug 4, 2025
Matteo Tittarelli
Read blog
7 Best Alternatives for Airops — 2025
A 2025 guide comparing seven AirOps alternatives—Jasper AI, Copy.ai, Writer.com, Zapier, n8n, Metaflow AI, and Relevance AI—on features (workflows vs. agents), model flexibility, security, pricing, integrations, and implementation to help B2B teams pick the right content-automation platform
Tool Guides
Tool Guides
Aug 4, 2025
Matteo Tittarelli
Read blog
7 Best Alternatives for Common Room — 2025
A 2025 guide comparing seven Common Room alternatives—Commsor, Bettermode, 6sense, Demandbase, Vitally, HubSpot, and Circle—on capabilities, pricing, integrations, and implementation to help B2B teams pick the right customer intelligence or community platform.
Tool Guides
Tool Guides
Aug 4, 2025
Matteo Tittarelli
Read blog
Landing Page Conversion Rates — 40 Statistics Every Marketing Leader Should Know in 2025
B2B SaaS landing page performance varies widely across industries, but companies that prioritize personalization, mobile optimization, A/B testing, and targeted messaging can significantly exceed the 4.3% average conversion rate—often achieving up to 25% with data-driven strategies.
Growth Marketing
Growth Marketing
Aug 4, 2025
Matteo Tittarelli
Read blog
AI Overviews — 50 Statistics Every Marketing Leader Should Know in 2025
In 2025, AI has become a cornerstone of B2B SaaS marketing, with 88% of marketers using it daily, driving 32% higher conversion rates, 25% average ROI gains, and automating up to 30% of tasks—solidifying its role as essential for competitive advantage.
Growth Marketing
Growth Marketing
Aug 4, 2025
Matteo Tittarelli
Read blog
Email Open Rates — 50 Statistics Every Marketing Leader Should Know in 2025
Effective B2B SaaS email campaigns in 2025 hinge on data-driven personalization, mobile optimization, segmentation, and strategic timing—key tactics that elevate open rates, engagement, and ROI in an increasingly competitive inbox landscape.
Growth Marketing
Growth Marketing
Aug 4, 2025
Matteo Tittarelli
Read blog
Marketo Engage — Complete 2025 Guide For Marketing Leaders
Adobe Marketo Engage is an enterprise-grade B2B marketing automation platform built for complex SaaS customer journeys, offering AI-powered personalization, account-based marketing, and lifecycle automation across seven scalable licensing tiers to drive pipeline and revenue growth.
Growth Marketing
Growth Marketing
Jul 26, 2025
Matteo Tittarelli
Read blog
Salesforce Account Engagement (Pardot) — Complete 2025 Guide For Marketing Leaders
Salesforce Account Engagement (formerly Pardot) is a powerful B2B marketing automation platform that enables SaaS marketers to drive qualified pipeline growth by unifying lead generation, sales alignment, and data-driven campaign execution within the Salesforce ecosystem.
Growth Marketing
Growth Marketing
Jul 26, 2025
Matteo Tittarelli
Read blog
Webflow — Complete 2025 Guide For Marketing Leaders
Webflow empowers B2B SaaS marketing leaders to rapidly launch high-converting, developer-free websites that drive measurable pipeline growth, streamline product launches, and unify go-to-market execution across marketing, sales, and product teams.
Growth Marketing
Growth Marketing
Jul 26, 2025
Matteo Tittarelli
Read blog
Top 5 Marketing Leadership Events in Illinois — 2025
Illinois hosts five premier marketing leadership events—ranging from invite-only CMO summits to large digital marketing conferences—offering B2B SaaS professionals exclusive access to executive networking, hands-on strategy workshops, and insights from Fortune 500 CMOs.
Growth Marketing
Growth Marketing
Jul 26, 2025
Matteo Tittarelli
Read blog
Top 5 Marketing Leadership Events in Pennsylvania — 2025
Pennsylvania’s top marketing leadership events—like DigiMarCon, Digital Summit, and AMA meetups—equip B2B SaaS professionals with cutting-edge strategies, executive networking, and actionable insights for growth and career advancement.
Growth Marketing
Growth Marketing
Jul 26, 2025
Matteo Tittarelli
Read blog
Top 5 Marketing Leadership Events in New York — 2025
New York’s 2025 marketing leadership events—led by Advertising Week, the CMO Summit, and more—offer B2B SaaS executives strategic insights, cutting-edge tech, and elite networking focused on growth, automation, and customer acquisition.
Growth Marketing
Growth Marketing
Jul 26, 2025
Matteo Tittarelli
Read blog
Top 5 Marketing Leadership Events in Florida — 2025
Florida’s top 2025 marketing events offer B2B SaaS leaders strategic insights, digital marketing trends, and high-impact networking across conferences in Tampa, Miami, Orlando, and Clearwater Beach.
Growth Marketing
Growth Marketing
Jul 26, 2025
Matteo Tittarelli
Read blog
Top 5 Marketing Leadership Events in Texas — 2025
Texas hosts top B2B SaaS marketing events in 2025, with Austin leading in strategic conferences offering C-suite insights, industry networking, and actionable growth tactics.
Growth Marketing
Growth Marketing
Jul 26, 2025
Matteo Tittarelli
Read blog
Top 5 Marketing Leadership Events in California — 2025
Top 2025 California marketing events offer B2B leaders key insights on data, automation, and growth strategy.
Growth Marketing
Growth Marketing
Jul 26, 2025
Matteo Tittarelli
Read blog
Content Operations at Scale — Complete Guide 2025 For Marketing Leaders
Scalable content operations transform chaotic marketing efforts into streamlined, data-driven systems that boost content ROI, accelerate growth, and align B2B SaaS teams across the entire customer journey.
Growth Marketing
Growth Marketing
Jul 20, 2025
Matteo Tittarelli
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SaaS Pricing Optimisation — Complete Guide 2025 For Marketing Leaders
Value-based pricing optimization is the fastest, highest-impact lever for SaaS revenue growth, with marketing playing a central role in aligning pricing to customer value, driving systematic testing, and avoiding costly pricing mistakes.
Growth Marketing
Growth Marketing
Jul 20, 2025
Matteo Tittarelli
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Go-To-Market Architecture — Complete Guide 2025 For Marketing Leaders
A unified go-to-market architecture aligns product, marketing, and sales around a single strategy to accelerate pipeline growth and scale revenue from Series A to IPO.
Growth Marketing
Growth Marketing
Jul 20, 2025
Matteo Tittarelli
Read blog
Google Search Console vs Google Analytics — Complete 2025 Guide For SEO
B2B SaaS marketers often confuse Google Search Console and Google Analytics, but mastering both—Search Console for search visibility and Analytics for user behavior—is essential for a complete and effective SEO strategy.
Growth Marketing
Growth Marketing
Jul 20, 2025
Matteo Tittarelli
Read blog
Smartlead vs Instantly — Complete 2025 Guide For Email Marketing
Smartlead is ideal for high-volume senders focused on deliverability, while Instantly caters to teams seeking an all-in-one platform with integrated lead sourcing, CRM, and outreach tools.
Growth Marketing
Growth Marketing
Jul 20, 2025
Matteo Tittarelli
Read blog
Intercom — Complete Guide 2025
Intercom empowers B2B SaaS marketing leaders to orchestrate personalized customer journeys and accelerate pipeline growth through AI-driven messaging, advanced segmentation, and seamless sales-marketing alignment.
Growth Marketing
Growth Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
Clay — Complete Guide 2025
Clay enables B2B SaaS marketing leaders to automate data enrichment, personalization, and outreach workflows in a unified platform, driving scalable, high-quality lead generation and pipeline growth.
Growth Marketing
Growth Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
AirOps — Complete Guide 2025
AirOps empowers B2B SaaS marketing leaders to scale high-quality, AI-driven content operations and build conversion-focused websites that accelerate pipeline growth while maintaining brand consistency.
Growth Marketing
Growth Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
Zapier — Complete Guide 2025
Zapier’s 2025 platform empowers marketing leaders to automate complex workflows across 7,000+ apps, boosting lead quality and campaign scalability without increasing headcount.
Growth Marketing
Growth Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
HubSpot — Complete 2025 Guide
HubSpot’s 2025 guide empowers marketing leaders to drive pipeline growth and revenue by leveraging AI-powered personalization, CRM optimization, and cross-team alignment for B2B SaaS success.
Growth Marketing
Growth Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
Demand-Gen Pipeline Acceleration — Complete Guide 2025
Pipeline acceleration in B2B SaaS demand generation boosts revenue by aligning marketing and sales to deliver high-quality, director-level leads through optimized conversion paths and agile, data-driven campaigns.
Growth Marketing
Growth Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
PLG Metrics & Dashboards — Complete Guide 2025
PLG metrics and dashboards equip SaaS marketing leaders with real-time insights by integrating product usage and marketing data, enabling faster pipeline growth, optimized user conversion, and aligned cross-functional decision-making.
Growth Marketing
Growth Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
Product Positioning Frameworks — Complete Guide 2025
Product positioning frameworks help SaaS marketing leaders clearly differentiate their products by aligning messaging with customer needs, driving faster growth and higher conversions.
Product Marketing
Product Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
AI Prompt Engineering for Marketers — Complete Guide 2025
AI prompt engineering empowers B2B SaaS marketing leaders to drive faster content production, deeper personalization, and scalable campaign performance—turning generative AI into a measurable growth engine for 2025.
Content Marketing
Content Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
Google AI Mode for Search — Complete Guide 2025
Google’s AI Mode is revolutionizing search with conversational, intent-driven results—forcing B2B SaaS marketing leaders to shift from traditional SEO to authority-first content strategies that align with AI-powered buyer journeys.
Growth Marketing
Growth Marketing
Jul 14, 2025
Matteo Tittarelli
Read blog
Programmatic SEO — Complete 2025 Guide
A 2025 guide for marketing leaders on scaling organic traffic with programmatic SEO—automating data-driven, template-based pages to capture long-tail intent and create a durable competitive moat.
Content Marketing
Content Marketing
Jul 9, 2025
Matteo Tittarelli
Read blog
AI-Powered GTM Workflows — Complete 2025 Guide
A 2025 playbook for marketing leaders on harnessing AI-driven workflows to automate and unify go-to-market efforts, cutting launch time and lifting B2B SaaS conversions.
Growth Marketing
Growth Marketing
Jul 9, 2025
Matteo Tittarelli
Read blog
Account-Based Marketing 2.0 — Complete 2025 Guide
A 2025 guide for marketing leaders on ABM 2.0—using AI-powered precision targeting and personalized, sales-aligned engagement to convert and grow high-value B2B SaaS accounts.
GTM Strategy
GTM Strategy
Jul 9, 2025
Matteo Tittarelli
Read blog
Answer Engine Optimisation (AEO) — Complete 2025 Guide
A 2025 playbook for marketing leaders on reshaping B2B SaaS content so AI-powered answer engines surface your brand directly in users’ conversational queries.
Content Marketing
Content Marketing
Jul 9, 2025
Matteo Tittarelli
Read blog
Product-Led Growth — Complete 2025 Guide
A concise playbook for B2B SaaS leaders on scaling efficiently in 2025 through product-led growth—covering its pillars, go-to-market shifts, and the alignment of product, marketing, and sales teams.
GTM Strategy
GTM Strategy
Jul 9, 2025
Matteo Tittarelli
How far will your diluted GTM take you? Accelerate your pipeline with clear
positioning and differentiated content.
How far will your diluted GTM take you? Accelerate your pipeline with clear
positioning and differentiated content.
How far will your diluted GTM take you? Accelerate your pipeline with clear
positioning and differentiated content.
How far will your diluted GTM take you? Accelerate your pipeline with clear
positioning and differentiated content.
Product marketing and content
consulting for Series A+ B2B SaaS
Join 2000+ GTM operators
London Road, Essex,
SS7 2QL, United Kingdom
Product marketing and content
consulting for Series A+ B2B SaaS
Join 2000+ GTM operators
London Road, Essex,
SS7 2QL, United Kingdom
Product marketing and content
consulting for Series A+ B2B SaaS
Join 2000+ GTM operators
London Road, Essex,
SS7 2QL, United Kingdom
Product marketing and content
consulting for Series A+ B2B SaaS
Join 2000+ GTM operators
London Road, Essex,
SS7 2QL, United Kingdom