2020, San Francisco 🇺🇸
Marketing
Guillaume Cabane
Co-Founder & GP, HyperGrowth Partners
Results
Influenced $3M+ in pipeline with content
Scaled Substack publication from 0 to 4,000
Achieved over 1M LinkedIn impressions in first year
Overview
HyperGrowth Partners is a B2B growth advisory firm that helps venture-backed SaaS startups accelerate revenue through creative go-to-market strategies and technical tooling expert advisory.
With a global team of seasoned GTM operators who’ve contributed to the success of notable brands like Ramp, Gorgias, and Vercel, HyperGrowth Partners stands out for blending deep technical expertise with cutting-edge, aggressive, and cross-functional product, sales & marketing strategies.
They focus on building holistic growth engines — ranging from signal-based outbound to AI-driven personalization — that give early- and growth-stage SaaS companies the competitive edge they need.
When Guillaume Cabane, their Founder & GP, approached me, they sought a content partner to develop a standout brand and thought leadership around complex growth topics.
By structuring key insights and playbooks from the advisory hours into cohesive narratives and resources, the goal was to scale brand awareness and attract qualified pipeline.
Scope
During my two-year collaboration with HyperGrowth Partners, I worked closely with General Partners Guillaume Cabane and Martin Gonto to elevate their positioning, expand their thought leadership, and drive visibility across the B2B SaaS ecosystem. This partnership also included the launch of their AI accelerator, a pioneering initiative in the industry.
1. Brand Relaunch and Thought Leadership Content
Conducted an in-depth analysis of eight competitors to uncover unique positioning opportunities.
Relaunched the brand and website to position HyperGrowth Partners as a "growth-stage accelerator" for B2B SaaS companies.
Designed a content strategy and calendar focused on long-form articles and LinkedIn to showcase thought leadership.
Co-authored 28+ thought leadership articles on growth and marketing, solidifying their authority in the space.
Led content direction for key B2B events, including SaaStr, Reforge, and GrowthHackers, ensuring consistent and impactful brand representation.
Managed the GPs’ presence on high-profile podcasts like 20VC and Marketing Against the Grain, amplifying their reach and influence.
2. AI GTM Accelerator Launch
Collaborated with GP Rajan Sheth (ex-VP Growth at Cohere) to launch the first sweat-equity fund and advisory accelerator exclusively for AI startups.
Authored a blog series titled "How to Build a Category-Defining AI Startup," aimed at positioning HyperGrowth Partners as a leader in the AI startup ecosystem.
Designed and launched a dedicated landing page for the AI accelerator to drive interest and applications.
Coordinated podcast appearances and event placements for Rajan, ensuring widespread visibility for the accelerator.
This strategic collaboration resulted in an elevated market presence for HyperGrowth Partners, expanded thought leadership, and a successful entry into the AI startup space, positioning them as a key player in both SaaS and AI ecosystems.
Matteo's natural ability to quickly understand, structure, and articulate complex growth topics, complement them with rich infographics, and doing so with minimal brief are just some of the reasons why we've been shipping consistently high-quality content. Matteo's efforts pay real business dividends, generating qualified leads and scaling brand awareness across our network, as reflected by all the people I meet who compliment us for our content.
Guillaume Cabane
Impact
These efforts not only influenced revenue pipeline, but also attracted 10+ new partners to the collective, and positioned HyperGrowth Partners as a go-to resource for startups seeking growth expertise.
Expanded online presence: Achieved over 1 million LinkedIn impressions within the first year, boosting brand visibility among startups and industry leaders.
Built a loyal subscriber audience: Scaled Substack publication from 0 to 4,000+ engaged subscribers, creating a reliable channel for thought leadership and lead generation.
Influenced $3M+ in pipeline: Drove significant deal flow and attracted 10+ new partners, solidifying HyperGrowth Partners’ market leadership.
This case study demonstrates how targeted content strategies and audience engagement can drive growth and establish a strong competitive edge in the B2B SaaS landscape.
