The Developer Marketing Funnel | Guide & Examples

Unlock the secrets of marketing to developers with this comprehensive guide. Learn how to tailor your product marketing and content strategy to drive adoption and advocacy among this unique audience.

What's inside

• Developer Persona: Understand the key traits of developers and how they reshape traditional marketing approaches

• Exploration Stage: Design compelling landing pages with clear differentiation, compatibility markers, and intuitive navigation

• Demo Experience: Create working samples and step-by-step guides that cater to developers' hands-on learning style

• Internal Sale: Empower your champions with 'convince your boss' content packs to drive business-wide adoption

• Real-World Examples: Learn from successful implementations by companies like Vercel, Snyk, and Auth0

This guide has been written in partnership with Martin Gonto, ex CMO @ Vercel and Auth0, and HyperGrowth Partners.