Category
Product marketing
Resource type
Guide
Resource file
Resource file
Google Doc
Google Doc
The Developer Marketing Funnel | 2024 Guide
YouTube Partnerships | 2024 How to Guide
The Developer Marketing Funnel | 2024 Guide
The Developer Marketing Funnel | 2024 Guide
Overview
Unlock the secrets of marketing to developers with this comprehensive guide. Learn how to tailor your product marketing and content strategy to drive adoption and advocacy among this unique audience.
Unlock the secrets of marketing to developers with this comprehensive guide. Learn how to tailor your product marketing and content strategy to drive adoption and advocacy among this unique audience.
What's inside
Developer Persona: Understand the key traits of developers and how they reshape traditional marketing approaches
Exploration Stage: Design compelling landing pages with clear differentiation, compatibility markers, and intuitive navigation
Demo Experience: Create working samples and step-by-step guides that cater to developers' hands-on learning style
Internal Sale: Empower your champions with 'convince your boss' content packs to drive business-wide adoption
Real-World Examples: Learn from successful implementations by companies like Vercel, Snyk, and Auth0
This guide has been written in partnership with Martin Gonto, ex CMO @ Vercel and Auth0, and HyperGrowth Partners.
How far will your diluted GTM take you? Accelerate your pipeline with clear positioning and differentiated content.
How far will your diluted GTM take you? Accelerate your pipeline with clear positioning and differentiated content.
Product marketing and content
consulting for Series A+ B2B SaaS
Join 1800+ GTM operators
London Road, Essex,
SS7 2QL, United Kingdom
Product marketing and content
consulting for Series A+ B2B SaaS
Join 1800+ GTM operators
London Road, Essex,
SS7 2QL, United Kingdom
Product marketing and content
consulting for Series A+ B2B SaaS
Join 1800+ GTM operators
London Road, Essex,
SS7 2QL, United Kingdom