The Developer Marketing Funnel | 2024 Guide

• Developer Persona: Understand the key traits of developers and how they reshape traditional marketing approaches

• Exploration Stage: Design compelling landing pages with clear differentiation, compatibility markers, and intuitive navigation

• Demo Experience: Create working samples and step-by-step guides that cater to developers' hands-on learning style

• Internal Sale: Empower your champions with 'convince your boss' content packs to drive business-wide adoption

• Real-World Examples: Learn from successful implementations by companies like Vercel, Snyk, and Auth0

This guide has been written in partnership with Martin Gonto, ex CMO @ Vercel and Auth0, and HyperGrowth Partners.