


Category
Resource type
Template
Resource file
Resource file
Google Sheet
Google Sheet
Let's execute on this together
Positioning & Messaging Framework | Template
Category
Resource type
Template
Resource file
Google Sheet












Overview
Supercharge your B2B SaaS homepage positioning with the FletchPMM framework. Designed to help founders and marketers align messaging with product-market fit, this template provides the clearest, most actionable steps to revamp your homepage and improve conversions.
Supercharge your B2B SaaS homepage positioning with the FletchPMM framework. Designed to help founders and marketers align messaging with product-market fit, this template provides the clearest, most actionable steps to revamp your homepage and improve conversions.
What's inside
Positioning Simplified: Learn how to answer the four essential questions: What is your product? Who is it for? What does it replace? Why is it better?
Clear Messaging: Avoid the pitfalls of clever but confusing messaging. This guide helps you clarify your value proposition to cut through the noise.
Practical Frameworks: Use step-by-step templates to position your product effectively and align your homepage with the needs of your target audience.
Competitive Differentiation: Identify key differentiators and use them to stand out from competitors and improve your go-to-market strategy.
Supporting Content Strategy: Implement supporting messages and social proof that resonate with potential customers and drive engagement.
This guide is built from proven strategies by Anthony and Robert at FletchPMM, trusted by top SaaS founders to deliver results.
Explore more resources

See more
Demand gen
Demand gen
YouTube Partnerships | 2024 How to Guide

See more
Content marketing
Content marketing
Use-Case-Led SEO | 2024 How to Guide

See more
Outbound
Outbound
The Rise of the GTM Engineer | 2024 Guide
How far will your diluted GTM take you? Accelerate your pipeline with clear
positioning and differentiated content.
How far will your diluted GTM take you? Accelerate your pipeline with clear
positioning and differentiated content.
How far will your diluted GTM take you? Accelerate your pipeline with clear
positioning and differentiated content.
How far will your diluted GTM take you? Accelerate your pipeline with clear
positioning and differentiated content.
Product marketing and content
consulting for Series A+ B2B SaaS
Join 2000+ GTM operators
London Road, Essex,
SS7 2QL, United Kingdom
Product marketing and content
consulting for Series A+ B2B SaaS
Join 2000+ GTM operators
London Road, Essex,
SS7 2QL, United Kingdom
Product marketing and content
consulting for Series A+ B2B SaaS
Join 2000+ GTM operators
London Road, Essex,
SS7 2QL, United Kingdom
Product marketing and content
consulting for Series A+ B2B SaaS
Join 2000+ GTM operators
London Road, Essex,
SS7 2QL, United Kingdom