B2B SaaS Signal-based Outbound | Guide & Templates

Unlock the power of signal-based marketing with this comprehensive guide for B2B SaaS leaders. Learn how to select, execute, and scale intent signals to drive qualified pipeline and optimize your go-to-market strategy.

What's inside:

• Signal Fundamentals: Understand the types of signals and how they make your GTM "intelligent"

• T-Shaped Funnel: Map signals to your buyer's journey and identify key conversion points

• Signal Scoring: Prioritize high-impact signals correlated with pipeline growth

• Execution Strategies: Personalize outreach based on captured signals

• Automation Framework: Scale your signal-based marketing from manual to fully automated

• Advanced Techniques: Stack multiple signals to uncover new high-converting GTM plays

This guide has been written in partnership with Kevin White, Head of Marketing at CommonRoom, and HyperGrowth Partners.