ray-2
ray-1
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fluidstack-logo

Founded

Founded

2017, London 🇬🇧

Company type

Company type

B2B SaaS

B2B SaaS

Industry

Industry

AI

Company stage

Company stage

Seed

Seed

Team size

Team size

11-50

11-50

Engagement

Engagement

Consultant

Consultant

Collaboration

Collaboration

3-6 months

3-6 months

Let's execute on this together

Fluidstack stands out in a hypercompetitive and commoditized AI GPU market

Fluidstack stands out in a hypercompetitive and commoditized AI GPU market

Fluidstack stands out in a hypercompetitive and commoditized AI GPU market

Fluidstack stands out in a hypercompetitive and commoditized AI GPU market

mario-moscatiello-fluidstack

Mario Moscatiello

Prev. Head of Growth, Fluidstack

fluidstack-cover
fluidstack-cover

Impact achieved during our collaboration

Impact achieved in 6 months engagement

60

60

60

Days for full website re-design

Days for full website re-design

100+

100+

100+

Opportunities generated via Google Ads

Opportunities generated via Google Ads

mario-moscatiello-fluidstack

Mario Moscatiello

Prev. Head of Growth, Fluidstack

Skills

Skills

Product marketing

Product marketing

Product marketing

Product marketing

Paid marketing

Paid marketing

Paid marketing

Paid marketing

Content marketing

Content marketing

Content marketing

Content marketing

Results

Revamped brand, messaging, positioning, and website

Clear content strategy across LinkedIn and SEO

Hundreds of qualified opportunities generated via paid search

Overview

FluidStack is an early-stage distributed computing platform offering on-demand GPU and CPU power to AI startups and enterprises worldwide.

With seed backing from prominent angels, it aims to democratize access to high-performance computing (HPC) for AI training, inference, development, and fine tuning — at prices far below traditional hyperscalers like AWS, Google, or Azure.

By pooling underutilized server resources, FluidStack delivers an elastic, pay-as-you-go model that appeals to startups and enterprises seeking advanced compute without hefty overhead. Its unique differentiators include decentralized architecture, transparent pricing, and a 10X faster customer service compared to emerging players like NScale and Nebius.

When their Head of Growth approached me, they needed a product marketing expert to strengthen their message, revamp their branding and website, and solidify a go-to-market strategy across content and performance marketing.

This support was crucial in positioning FluidStack as an agile, cost-effective alternative to competitors in the race for the ever-crowded market of high-performance compute solutions.

Tools used

Tools used

figma
figma
webflow
webflow
google-ads
google-ads

Scope

During my collaboration with FluidStack, I delivered a comprehensive set of product marketing, positioning, and content marketing assets, tailored to refine their messaging and drive demand through optimized marketing channels.

Month 1: Personas and Product Marketing Messaging


  • Developed detailed customer profiles, including demographics, psychographics, roles, and firmographics, to sharpen targeting and engagement strategies.

  • Crafted product marketing messaging focused on customer pain points, clear value propositions, key benefits, and differentiation.

  • Conducted a competitor analysis, benchmarking FluidStack against Coreweave, Ori, LambdaLabs, MosaicAI, NebiusAI, TogetherAI, Runpod, NexGen, and Hyperstack to identify unique positioning opportunities.

  • Built a strategic positioning framework to deploy messaging consistently and align with the desired market perception.

  • Created an investor pitch deck for fundraising purposes by integrating deep market, competitor research, as well as new positioning.

Month 2: Website Revamp


  • Designed low-fidelity wireframes and created compelling content for key website pages, including the homepage, pricing page, case studies, and the "Why FluidStack" page.

  • Hired and managed a trusted design partner to ensure the visual and structural enhancements aligned with FluidStack’s brand identity.

Month 3: Performance Marketing and Content Strategy


  • Developed a paid search strategy, including in-depth keyword research, campaign structuring, and the creation of targeted ad copy.

  • Hired a trusted performance marketing partner to hand-off campaign managment, tracking, and scale

  • Created a LinkedIn content strategy for the founder, establishing content pillars, formats, distribution channels, and an advised publishing cadence.

  • Optimized the founder’s LinkedIn profile to improve conversions and enhance visibility among FluidStack’s target audience.

  • This engagement resulted in a refined market presence, cohesive messaging, and an actionable marketing strategy, positioning FluidStack for scalable growth and improved conversions in the competitive B2B SaaS landscape.

fluidstack-logo

"Passionate and cross-functional individual, able to balance personal and team targets and adopt a proactive and dynamic goal-oriented behaviour to drive change and performance within not only a specific department but across different sectors of an organisation. His strong organisational skills, combined with his curiosity-driven attitude and data-based approach, make Matteo a very strong asset in developing go to market and acquisition strategies through a very customer-centric approach. Last but not least, his ability to think outside the box is definitely what enables Matteo to apply a long-term vision in creating the infrastructure needed to manage the growing business."

"Passionate and cross-functional individual, able to balance personal and team targets and adopt a proactive and dynamic goal-oriented behaviour to drive change and performance within not only a specific department but across different sectors of an organisation. His strong organisational skills, combined with his curiosity-driven attitude and data-based approach, make Matteo a very strong asset in developing go to market and acquisition strategies through a very customer-centric approach. Last but not least, his ability to think outside the box is definitely what enables Matteo to apply a long-term vision in creating the infrastructure needed to manage the growing business."

"Passionate and cross-functional individual, able to balance personal and team targets and adopt a proactive and dynamic goal-oriented behaviour to drive change and performance within not only a specific department but across different sectors of an organisation. His strong organisational skills, combined with his curiosity-driven attitude and data-based approach, make Matteo a very strong asset in developing go to market and acquisition strategies through a very customer-centric approach. Last but not least, his ability to think outside the box is definitely what enables Matteo to apply a long-term vision in creating the infrastructure needed to manage the growing business."

Mario Moscatiello

Prev. Head of Growth, Fluidstack

Prev. Head of Growth, Fluidstack

Prev. Head of Growth, Fluidstack

mario-moscatiello-fluidstack

Impact

These efforts positioned FluidStack for scalable growth, enhanced conversions, and a stronger foothold in the competitive B2B SaaS landscape.


  • Enhanced website and content: Designed new wireframes and created high-conversion copy for key pages, including the homepage, pricing page, and "Why FluidStack" page.

  • Targeted paid search strategy: Launched keyword-optimized campaigns with compelling ad copy, driving measurable engagement and conversions.

  • Optimized LinkedIn presence: Revamped the founder’s profile and established a LinkedIn content strategy to increase visibility and attract target audiences.

This case study highlights how a strategic focus on messaging, positioning, and content can drive impactful results and position B2B SaaS startups for sustained growth.

fluidstack-logo

Founded

2017, London 🇬🇧

Company type

B2B SaaS

Industry

AI

Company stage

Seed

Team size

11-50

Engagement

Consultant

Collaboration

3-6 months

Let's execute on this together

How far will your diluted GTM take you? Accelerate your pipeline with clear
positioning and differentiated content.

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  • owner-logo
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  • ethena-logo
  • fullenrich-logo
  • clarisights-logo
  • fluidstack-logo
  • quantum-temple-logo
  • platformatic-logo
  • cello-logo
  • tide-protocol
  • tide-protocol
  • aidem-logo
  • cloudnc-logo
  • airops-logo
  • tide-protocol

How far will your diluted GTM take you? Accelerate your pipeline with clear
positioning and differentiated content.

  • toast-logo
  • ahrefs-logo
  • clarisights
  • hypergrowth-partners-logo
  • kolleno-logo
  • blaze-ai-logo
  • fiverr-logo
  • mixmax-logo
  • ondeck-logo
  • spotdraft-logo
  • akiflow-logo
  • owner-logo
  • smartpricing-logo
  • ethena-logo
  • fullenrich-logo
  • clarisights-logo
  • fluidstack-logo
  • quantum-temple-logo
  • platformatic-logo
  • cello-logo
  • tide-protocol
  • tide-protocol
  • aidem-logo
  • cloudnc-logo
  • airops-logo
  • tide-protocol

How far will your diluted GTM take you? Accelerate your pipeline with clear
positioning and differentiated content.

  • toast-logo
  • ahrefs-logo
  • clarisights
  • hypergrowth-partners-logo
  • kolleno-logo
  • blaze-ai-logo
  • fiverr-logo
  • mixmax-logo
  • ondeck-logo
  • spotdraft-logo
  • akiflow-logo
  • owner-logo
  • smartpricing-logo
  • ethena-logo
  • fullenrich-logo
  • clarisights-logo
  • fluidstack-logo
  • quantum-temple-logo
  • platformatic-logo
  • cello-logo
  • tide-protocol
  • tide-protocol
  • aidem-logo
  • cloudnc-logo
  • airops-logo
  • tide-protocol

How far will your diluted GTM take you? Accelerate your pipeline with clear
positioning and differentiated content.

  • toast-logo
  • ahrefs-logo
  • clarisights
  • hypergrowth-partners-logo
  • kolleno-logo
  • blaze-ai-logo
  • fiverr-logo
  • mixmax-logo
  • ondeck-logo
  • spotdraft-logo
  • akiflow-logo
  • owner-logo
  • smartpricing-logo
  • ethena-logo
  • fullenrich-logo
  • clarisights-logo
  • fluidstack-logo
  • quantum-temple-logo
  • platformatic-logo
  • cello-logo
  • tide-protocol
  • tide-protocol
  • aidem-logo
  • cloudnc-logo
  • airops-logo
  • tide-protocol

Product marketing and content

consulting for Series A+ B2B SaaS

Join 2000+ GTM operators

London Road, Essex,
SS7 2QL, United Kingdom

Product marketing and content

consulting for Series A+ B2B SaaS

Join 2000+ GTM operators

London Road, Essex,
SS7 2QL, United Kingdom

Product marketing and content

consulting for Series A+ B2B SaaS

Join 2000+ GTM operators

London Road, Essex,
SS7 2QL, United Kingdom