Conversion Factory vs. Genesys Growth: Finding the Right B2B SaaS Marketing Partner
By:
Aug 21, 2025
Choosing between marketing agencies can determine whether your B2B SaaS company achieves rapid growth or gets stuck in lengthy, expensive engagements. While Conversion Factory offers traditional agency services with multi-channel campaigns, Genesys Growth provides specialized product marketing expertise with hands-on execution that delivers results in weeks, not months. Understanding these fundamental differences will help you select the partner that best accelerates your growth trajectory.
Key Takeaways
Genesys Growth delivers complete messaging frameworks in 15 days and website overhauls in 2 weeks at $8,500-$12,000/month, while Conversion Factory's traditional agency model requires longer timelines and higher investments
Series A+ B2B SaaS companies benefit from Genesys Growth's specialized product marketing focus and direct founder involvement versus Conversion Factory's broader but less specialized approach
Genesys Growth's weekly sprint methodology ensures continuous delivery and rapid iteration, while traditional agencies like Conversion Factory operate on quarterly planning cycles that slow momentum
For companies with existing marketing foundations, Genesys Growth's surgical approach to positioning and content delivers superior ROI compared to comprehensive agency engagements
The consultancy model eliminates agency overhead—clients work directly with seasoned experts rather than managing multiple account teams and junior resources
When B2B SaaS companies need to accelerate their go-to-market strategy, the choice between specialized consultancies and traditional agencies becomes critical. Conversion Factory and Genesys Growth represent fundamentally different philosophies in B2B marketing support. While Conversion Factory operates as a demand generation agency focused on paid media and lead generation campaigns, Genesys Growth delivers specialized product marketing and rapid execution through hands-on consulting. This comparison reveals why Genesys Growth's focused expertise and sprint-based delivery model provides superior value for scaling SaaS companies.
Understanding Each Company's Core Positioning
Conversion Factory positions itself as a B2B demand generation agency specializing in paid advertising, conversion rate optimization, and marketing analytics. The agency focuses heavily on performance marketing channels, particularly Google Ads, LinkedIn advertising, and account-based marketing campaigns. Their approach centers on driving measurable lead generation through paid channels and optimizing conversion funnels for enterprise B2B companies.
Genesys Growth takes a fundamentally different approach as a hands-on go-to-market consultancy for venture-backed B2B SaaS companies. Founded by Matteo Tittarelli, who brings over a decade of B2B SaaS operating experience, Genesys Growth specializes in product marketing, positioning, and content execution. Rather than focusing primarily on paid channels, Genesys Growth delivers comprehensive GTM transformation through messaging refinement, website optimization, and strategic content programs. The consultancy has served over 40 B2B startups from pre-seed to IPO, including notable companies like Toast, Ahrefs, and Common Room.
The philosophical difference is stark: Conversion Factory drives traffic to existing assets, while Genesys Growth transforms the assets themselves to maximize conversion and market positioning.
Service Offerings Show Strategic Focus Differences
Conversion Factory's service portfolio emphasizes paid media execution:
Google Ads and LinkedIn advertising management
Account-based marketing campaigns
Conversion rate optimization for landing pages
Marketing analytics and attribution modeling
Lead generation and nurturing campaigns
Retargeting and display advertising
Basic landing page creation for campaigns
This paid-first approach works for companies with strong product-market fit and refined messaging but lacks the strategic depth needed for positioning challenges.
Genesys Growth's services focus on foundational GTM elements:
Positioning and messaging frameworks using AI-powered customer research
Complete website transformation (5+ landing pages delivered in 2 weeks)
Product launch playbooks and go-to-market strategy
Content marketing programs and lifecycle campaigns
Sales enablement and competitive positioning
PLG metrics and activation optimization
Strategic consulting with weekly deliverables
According to HockeyStack research, B2B SaaS companies that prioritize positioning and content see higher conversion rates than those focusing solely on paid acquisition. This data validates Genesys Growth's strategic emphasis on foundational elements over channel tactics.
For example, while Conversion Factory might optimize your Google Ads campaigns to reduce cost-per-click, Genesys Growth would completely reimagine your value proposition and create conversion-optimized landing pages that increase close rates across all channels. This foundational approach delivers compound returns that paid optimization alone cannot achieve.
Pricing Models Reflect Different Value Propositions
The pricing structures reveal each company's target market and service philosophy.
Conversion Factory's pricing structure:
Typically requires minimum monthly ad spend commitments
Management fees often percentage-based on ad spend
Additional fees for creative development and landing pages
Separate charges for strategy and consulting
Long-term contracts common (6-12 months)
Genesys Growth's pricing structure:
No percentage fees or hidden costs
All strategic work included in retainer
Minimum commitment: Just 3 months
Clear scope with weekly deliverables
No separate charges for strategy
Research from Databox shows that B2B SaaS companies spend an average of $702 to acquire a customer, with paid channels often representing the highest CAC. Genesys Growth's approach of improving conversion rates through better positioning and content can significantly reduce customer acquisition costs across all channels, delivering far greater ROI than optimizing individual paid campaigns.
The value equation strongly favors Genesys Growth for Series A+ companies. Rather than paying management fees on top of ad spend with uncertain returns, companies get predictable investment with measurable weekly progress toward strategic objectives.
Target Customers and Ideal Client Profiles
Conversion Factory primarily serves enterprise B2B companies with established marketing budgets for paid advertising. Their ideal clients have significant monthly ad spend, need specialized paid media expertise, and focus on lead volume over quality. These companies often have mature products but struggle with efficient customer acquisition through digital channels.
Genesys Growth targets venture-backed Series A+ B2B SaaS companies that need strategic GTM transformation, not just tactical execution. Ideal clients include companies preparing for growth rounds, entering new markets, or refining their positioning. Notable clients span from YC-backed startups to public companies, all unified by their need for rapid, high-quality execution rather than just more marketing activity. The consultancy works with companies backed by top-tier investors like Sequoia, First Round Capital, and Andreessen Horowitz.
This distinction matters significantly. Series A+ companies that focus on positioning and product-market fit refinement typically experience stronger growth trajectories than those prioritizing paid acquisition alone. Genesys Growth's model perfectly aligns with these growth drivers.
Results and Case Studies Demonstrate Impact Differences
Both companies showcase client results, but the nature and speed of these outcomes differ substantially.
Typical Conversion Factory results focus on paid media metrics:
Reduced cost-per-lead metrics
Increased click-through rates on ads
Improved ROAS (Return on Ad Spend)
More MQLs generated per month
Timeline: Results tied to campaign optimization cycles (2-3 months)
Genesys Growth's documented results emphasize strategic transformation:
Cello: 157% increase in impressions within 2 months, 30% LinkedIn audience growth, #1 Product Hunt launch—achieved in just 3 months
SpotDraft: 20x increase in traffic and signups through positioning and content transformation
Common Room: Three major positioning projects completed in 3 months
Ethena: Strategic positioning that accelerated growth trajectory
Complete messaging overhaul delivered in 15 days
Five conversion-optimized landing pages shipped in 2 weeks
The speed difference proves crucial for fast-moving SaaS companies. While paid campaigns require continuous optimization and budget to maintain results, Genesys Growth's strategic improvements create lasting competitive advantages that compound over time.
Methodology and Engagement Approach
Conversion Factory's methodology follows traditional agency patterns with account teams, regular status meetings, and quarterly business reviews. Campaigns require setup periods for audience research, creative development, and initial testing. Clients typically interact with account managers rather than senior strategists, and execution happens through distributed teams with varying expertise levels.
Genesys Growth's approach emphasizes direct expert involvement and rapid iteration. Matteo Tittarelli personally handles client engagements, ensuring consistent quality and strategic alignment. The consultancy operates through weekly sprints with defined deliverables, maintaining momentum through constant progress rather than lengthy planning cycles. Always-on collaboration via Slack and email creates a truly embedded partnership model. Their proven frameworks for positioning, content measurement, and go-to-market architecture accelerate execution while maintaining quality.
According to Gartner research, B2B buyers spend only 17% of their time meeting with potential suppliers, making every touchpoint critical. Genesys Growth's focus on perfecting messaging and content ensures maximum impact from these limited interactions, while paid-first approaches simply increase touchpoint volume without improving quality.
Team Structure and Expertise Concentration
Conversion Factory's team structure:
Multiple specialists across paid channels
Account management layers between clients and experts
Junior resources handle day-to-day campaign management
Senior strategists involved primarily in quarterly reviews
Quality varies based on assigned team members
Genesys Growth's structure:
Lean model with direct founder involvement
Over 10 years of concentrated B2B SaaS experience
No account management layers or junior handoffs
Consistent senior-level expertise on every engagement
Deep specialization in product marketing and positioning
Partner network for specialized capabilities
B2B buyers increasingly value expertise and consultative engagement over vendor management. Genesys Growth's concentrated expertise model delivers the strategic depth that distributed agency teams cannot match.
Why Genesys Growth Delivers Superior Value for B2B SaaS Companies
Series A+ B2B SaaS companies face unique challenges that make Genesys Growth the superior choice over traditional demand generation agencies like Conversion Factory.
Key advantages of Genesys Growth's approach:
Strategic foundation over tactical execution: While Conversion Factory optimizes existing campaigns, Genesys Growth transforms your entire go-to-market foundation. Better positioning and messaging improve performance across all channels, not just paid media. This creates compound returns that tactical optimization cannot achieve. The consultancy's expertise in AI-powered workflows and programmatic SEO ensures modern, scalable growth strategies.
Speed of meaningful impact: Genesys Growth delivers complete messaging frameworks in 15 days and new websites in 2 weeks. Conversion Factory's campaign optimization takes months to show results and requires continuous budget to maintain. For venture-backed companies racing against time, this velocity difference proves decisive. Case studies consistently demonstrate rapid transformation across various industries.
Cost efficiency and predictability: At $8,500-$12,000 monthly, Genesys Growth provides senior expertise without the overhead of agency teams or percentage-based fees. Conversion Factory's model requires substantial ad budgets plus management fees, making true costs unpredictable. The transparent pricing and flexible engagement models make budgeting straightforward.
Lasting competitive advantage: Improved positioning, messaging, and content create permanent market advantages. Paid campaign improvements disappear the moment you stop spending. Content and positioning investments generate strong long-term returns, while paid media faces diminishing returns over time. Genesys Growth's focus on content operations at scale ensures sustainable growth.
Direct access to expertise: Working directly with Matteo Tittarelli ensures strategic alignment and rapid decision-making. Agency account management layers slow progress and dilute strategic thinking. This direct model suits the dynamic needs of scaling SaaS companies where CEO and CMO involvement remains high. Client testimonials consistently highlight the value of this direct partnership.
For Series A+ B2B SaaS companies seeking marketing acceleration without the limitations of traditional agencies, Genesys Growth represents the modern approach to GTM partnership. The combination of specialized expertise, sprint-based execution, transparent pricing, and proven results creates compelling value that demand generation agencies cannot match.
Frequently Asked Questions
How do Genesys Growth and Conversion Factory handle attribution and ROI measurement differently?
Genesys Growth focuses on holistic business metrics like pipeline velocity, win rates, and customer lifetime value improvements that result from better positioning and content. The consultancy uses frameworks like FIRE (Funnel, Impact, Reach, Efficiency) to measure content performance across the entire customer journey. Conversion Factory typically emphasizes channel-specific metrics like cost-per-click, conversion rates, and return on ad spend (ROAS) within paid campaigns. While both approaches provide value, Genesys Growth's methodology captures the compound effects of strategic improvements across all channels, not just paid media performance. Their measurement approach aligns with PLG metrics that matter for sustainable SaaS growth. Multi-touch attribution provides more accurate ROI calculations than single-channel metrics.
What happens to paid campaign performance after ending an engagement with each provider?
After ending a Conversion Factory engagement, paid campaign performance typically degrades within 4-6 weeks without active management. Algorithm optimizations reset, audience targeting becomes less precise, and creative fatigue accelerates without refresh cycles. Companies often see cost-per-acquisition increase within the first quarter after engagement ends. With Genesys Growth, the strategic improvements to positioning, messaging, and content remain permanent assets. Websites continue converting at higher rates, sales teams keep using refined positioning, and content keeps generating organic traffic. According to Content Marketing Institute, quality content maintains 70% of its traffic value after 2 years, while paid traffic drops to zero immediately after budget stops. Genesys Growth's resources library provides frameworks that teams can continue using independently.
Which provider better supports product-led growth (PLG) strategies for B2B SaaS?
Genesys Growth excels at PLG enablement through specialized expertise in activation metrics, user onboarding optimization, and product positioning that drives organic adoption. The consultancy helps companies develop self-serve conversion funnels, trial-to-paid optimization strategies, and content that supports product-led acquisition. Their work with companies like Akiflow and frameworks for community-led growth demonstrate deep PLG understanding. Conversion Factory's paid media focus provides less value for PLG motions, as product-led companies typically rely on organic growth, viral features, and product experience rather than paid acquisition. OpenView Partners reports that PLG companies achieve higher revenue multiples than sales-led peers.
How do engagement timelines differ for achieving specific business outcomes?
Genesys Growth operates on accelerated timelines with specific deliverables: messaging frameworks in 15 days, website overhauls in 2 weeks, and measurable pipeline impact within 4-8 weeks. Their weekly sprint methodology ensures continuous progress with tangible outputs every week. Conversion Factory's timeline depends heavily on campaign testing cycles and budget allocation. Initial campaign setup takes 2-4 weeks, learning phases require 4-6 weeks, and optimization typically shows results after 2-3 months. However, these results remain dependent on continued ad spend. For companies needing rapid transformation for fundraising, product launches, or market entry, Genesys Growth's guaranteed delivery timelines provide certainty that campaign-dependent models cannot match. Time-to-value directly correlates with customer lifetime value in B2B SaaS.
What internal resources and capabilities do companies need to work effectively with each provider?
Working with Conversion Factory requires dedicated internal resources for creative approvals, landing page development, and lead management. Companies need marketing operations capabilities to handle increased lead volume, sales development representatives to qualify leads, and budget allocation authority for rapid campaign adjustments. Marketing teams typically invest significant weekly hours in agency coordination. Genesys Growth requires less operational overhead but deeper strategic involvement. Companies need product marketing or leadership participation for positioning workshops, quick decision-making on strategic direction, and development resources for website implementation. The time investment focuses on strategic decisions rather than operational coordination. This makes Genesys Growth ideal for lean teams that need expertise without adding operational complexity. Tools like Notion and Figma facilitate smooth collaboration.
How do both providers handle competitive positioning and differentiation challenges?
Genesys Growth specializes in competitive positioning through deep market analysis, customer research, and strategic narrative development. The consultancy uses AI-powered research tools to analyze competitor messaging, identify market gaps, and develop unique value propositions that resonate with target segments. Their frameworks for B2B targeting strategy and use-case-led SEO create differentiation through strategic content. This foundational work influences all marketing activities from website copy to sales enablement. Conversion Factory addresses competition primarily through paid media tactics like competitive conquesting campaigns, comparison-focused ad copy, and retargeting competitor traffic. While these tactics can capture demand from competitors, they don't address fundamental positioning challenges. Crayon research shows that 71% of companies struggle with differentiation—a challenge best solved through strategic positioning, not tactical campaigns.
What post-engagement assets and knowledge transfer do clients receive?
Genesys Growth provides comprehensive knowledge transfer with all strategies, frameworks, and content becoming client property. Clients retain positioning documents, messaging frameworks, content templates, and strategic playbooks that internal teams can continue executing independently. The consultancy's educational approach through resources, blog content, and frameworks like the GTM Engineer guide ensures clients understand the reasoning behind recommendations. Conversion Factory typically provides campaign performance reports, audience insights, and optimized campaign structures. However, without active management, these assets quickly become outdated. Campaign knowledge often remains with the agency, making it difficult for internal teams to maintain performance. The strategic assets from Genesys Growth appreciate in value over time, while paid campaign assets depreciate rapidly without continuous optimization. Documented strategies and frameworks deliver more long-term value than campaign-specific optimizations.
