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B2B Targeting Strategy | Strategy Guide & Tooling
Overview
Unlock the power of precise targeting in B2B demand generation with this comprehensive guide. Learn how to leverage unique data sources and personalization techniques to drive high-quality pipeline and outpace your competition.
What's inside:
ICP Development: Create a robust Ideal Customer Profile using firmographics, buyer personas, and technographics
Data Sources: Access and utilize firmographic, technographic, and intent data from top platforms
Custom Signals: Learn how to create and leverage first-party data for a competitive edge
Data Integration: Connect multiple data sources to build a complete picture of your target audience
Campaign Personalization: Apply targeting insights across channels for higher conversions and lower CAC
This guide has been written in partnership with Jason Widup, ex-VP of Marketing at DemandBase, and HyperGrowth Partners.
