During our collaboration, I've worked with their marketing and product teams to run several key initiatives for Akiflow: • Conducted an end-to-end growth model review, uncovering significant opportunities around product retention, churn, and measurement • Defined key qualitative user states across retention and activation — habit moment, aha moment, set up, and signup moments • Devised an analytics strategy to track these user states as measurable events like cohort analyses • Enabled a cross-functional process for the product and marketing team to align on ongoing experiments around retention, churn, and activation • Conducted an in-depth product UX/UI review of key activation, feature, and cancellation flows, providing hands-on tactical recommendations as to how to increase time-to-activation and decrease churn across these flows • Crafted end-to-end lifecycle marketing campaigns across emails and push notifications covering the entire customer lifecycle — acquisition, activation, expansion, and churn After alleviating the churn and retention issues, we've switched gears and focused on implementing a recent brand uplift ahead of an upcoming fundraising campaign. To do so, I helped the team: • Craft a product marketing messaging revamp, repackaging features and names as a result of an in-depth competitor analysis • Conduct an in-depth web design references research from other industry players • Re-design the entire marketing site by structuring a new sitemap and wireframing 12 landing page types on FiJam — home page, persona pages, feature pages, use case pages, reviews page, pricing page, download page, comparison pages, about & career pages, blog pages • Wrote copy for 29 landing pages in just 2 weeks assisted by AI