Common Pitfalls: Identify issues like imbalance in content quality vs. quantity and ineffective measurement practices. Avoid the "firehose" approach, which emphasizes quantity over quality, and the "sprinkled" approach, which neglects consistency. Learn to avoid vanity metrics and manage content metrics effectively to drive actual business results.

Setting your North Star: Establish a guiding metric that focuses on revenue and pipeline, balancing content quality and quantity. Our North Star metric framework helps you set baselines, optimize results, track efficiency, and make data-driven decisions to enhance your content's impact and alignment with business goals.

The FIRE Framework: Utilize the FIRE (Frequency, Impact, Reach, Engagement) principles to evaluate and optimize content touchpoints. Assign weights to different metrics to balance awareness, engagement, and bottom-line impact, tailored to your company’s goals.

Content Assets Measurement: Break down your content by themes, types, and distribution channels to gain insights into performance. Use your FIRE score to normalize engagement across different channels and optimize content strategy for growth. Customize weights for impact and frequency to align with company goals, ensuring your content drives meaningful results and supports your overall marketing strategy.

This guide has been written in partnership with Jared Waxman, ex-Okta, Auth0, Pubnub, and HyperGrowth Partners.