Siege Media has built a strong reputation in content marketing, generating $148.6M/year in client traffic value through high-volume content production. Yet Series A+ B2B SaaS companies often need more than content creation—they need product positioning, rapid execution, and full-stack go-to-market support that traditional content agencies don't provide. This guide examines seven alternatives that serve different B2B SaaS marketing needs, from AI-powered positioning sprints to fractional CMO services.

Key Takeaways

• Speed matters for Series A+ companies: Genesys Growth delivers positioning sprints in 2 weeks versus the 4-8 week industry standard, enabling faster time-to-market for competitive SaaS environments

• AI-native workflows create lasting value: Platforms using Claude, Perplexity, and ChatGPT can deliver hundreds of assets in timeframes that manual processes cannot match

• Full-stack execution reduces vendor coordination: Working with a single partner for positioning, content, and sales enablement eliminates the overhead of managing multiple agencies

• Transparent pricing enables better budgeting: Published pricing with clear deliverables helps finance teams plan accurately versus custom quotes requiring discovery calls

• Technical market expertise drives better outcomes: Agencies with experience in DevTools and MarTech understand the nuances of positioning complex products for technical buyers

1. Genesys Growth: AI-Powered Product Marketing and Content Consulting

Genesys Growth provides fractional product marketing and content consulting for Series A+ B2B SaaS companies. Founded in 2022 by Matteo Tittarelli, the firm has served 45+ startups including Toast, Ahrefs, Common Room, and Strapi.

Core Capabilities

• Positioning Sprint Plan: 2-week engagement for $15,000 including win/loss analysis, competitor research, ICP definition, messaging library, sales deck, and homepage wireframe with production-ready copy

• Website Expansion Plan: $12,000/month minimum 3-month engagement for scaling organic traffic with core pages, solutions pages, competitor comparisons, and ad-hoc landing pages

• Product Launch Plan: 45-day sprint for $15,000 covering launch strategy, landing page updates, LinkedIn series, blog announcements, and creator amplification

• Storytelling Sprint Plan: $8,000/month for 3-6 months to own a market narrative through coordinated multi-format campaigns

• Founder-Led Content Plan: $8,000/month for 6 months including LinkedIn profile optimization, 3-5 posts per week, and infographic wireframes

• Sales Enablement Plan: $8,000/month for 2 months delivering sales deck copy, case studies, battle cards, and ROI calculators

AI-Native Execution

Genesys Growth uses Claude for copy optimization, Perplexity for competitive research, ChatGPT for customer analysis, and Octave for messaging hubs. This technical approach enables delivery of 34+ landing pages for Strapi and 650+ programmatic SEO pages for Common Room generating 175K impressions in 2 months.

Proven Results

• $3M+ pipeline generated for HyperGrowth Partners from content

• $600K pipeline influenced for Platformatic with 1M+ LinkedIn impressions

• 10K+ monthly signups achieved through PLG repositioning for Mixmax

Best For: Series A+ B2B SaaS companies needing rapid positioning, AI-enabled content execution, and full-stack GTM support with transparent pricing.

2. Animalz: Premium Editorial Content for Enterprise B2B

Animalz focuses on premium editorial quality for enterprise B2B SaaS companies, working with clients including Google, Amazon, and Intercom. Founded in NYC (2015), the agency specializes in thought leadership content designed for Fortune 500 buyers.

Core Capabilities

• High-end thought leadership articles

• Long-form content strategy

• Enterprise-focused editorial quality

• Custom retainer arrangements

Platform Focus

Animalz emphasizes editorial excellence and premium content production. The agency works primarily with enterprise clients where thought leadership quality matters more than production volume.

Best For: Enterprise companies prioritizing premium editorial quality for thought leadership content programs.

3. Kalungi: Fractional CMO and Full Marketing Team

Kalungi provides complete marketing department replacement for Series A+ B2B SaaS companies through their fractional CMO model. Based in Seattle, the agency offers full-stack marketing execution and serves as a HubSpot Diamond Partner.

Core Capabilities

• Fractional CMO leadership

• Full execution team including designers, writers, and demand gen specialists

• SaaS growth methodology for scaling

• HubSpot implementation and optimization

• Premium multi-month retainer model

Service Model

Kalungi functions as a complete marketing department outsource. Companies receive strategic leadership plus tactical execution across demand generation, content, design, and marketing operations.

Best For: Companies with premium budgets seeking complete marketing department replacement rather than specialized services.

4. Fletch PMM: Focused Product Positioning Strategy

Fletch PMM specializes in positioning frameworks for seed to Series A companies. The boutique consultancy delivers strategic positioning work that clients then implement internally or with execution partners.

Core Capabilities

• MVP positioning frameworks

• Strategic positioning consulting

• Messaging strategy development

• Project-based engagement model at $10,000-30,000 per project

• 2-week positioning timelines

Engagement Model

Fletch PMM operates as a strategic consulting practice. Clients receive positioning frameworks and strategic guidance, then handle implementation internally or engage separate execution partners.

Best For: Early-stage companies needing strategic positioning frameworks with internal teams or partners handling execution.

5. Foundation Marketing: B2B SaaS Content Strategy

Foundation Marketing, with operations in Canada and the U.S., provides B2B SaaS content strategy with a focus on distribution-first content creation. The agency emphasizes content that generates measurable business outcomes.

Core Capabilities

• Distribution-first content strategy

• B2B SaaS content creation

• Content promotion and amplification

• Thought leadership development

• Custom retainer arrangements

Strategic Approach

Foundation Marketing builds content programs around distribution strategy from the start. The agency plans for content amplification during the creation process rather than treating distribution as an afterthought.

Best For: B2B SaaS companies seeking content strategy with built-in distribution planning.

6. Campfire Labs: Customer Story-Driven Content

Campfire Labs focuses on customer story content for high-growth SaaS companies. The small agency specializes in turning customer experiences into compelling content that builds trust with prospects.

Core Capabilities

• Customer story development

• Case study creation

• Interview-based content

• Narrative-driven marketing

• Custom engagement structures

Content Philosophy

Campfire Labs builds content programs around customer narratives. The agency conducts customer interviews and transforms those conversations into stories that resonate with target audiences.

Best For: SaaS companies with strong customer relationships seeking to build content programs around authentic customer stories.

7. First Page Sage: SEO-Focused Content Marketing

First Page Sage, founded in 2009 and based in San Francisco, provides SEO-focused content marketing for B2B SaaS companies. The agency emphasizes search visibility and organic traffic growth through content optimization.

Core Capabilities

• SEO content strategy

• Keyword research and optimization

• Technical SEO consulting

• Content creation for search visibility

• Link building support

SEO-First Approach

First Page Sage builds content strategies around search opportunity. The agency identifies high-value keywords and creates content specifically designed to capture organic search traffic.

Best For: B2B SaaS companies prioritizing organic search visibility and SEO-driven content strategies.

Why Genesys Growth Stands Out for B2B SaaS Marketing

Speed and AI-Powered Execution

The fundamental difference between Genesys Growth and traditional content agencies lies in execution velocity. Genesys Growth completes positioning sprints in 2 weeks versus the 4-8 week industry standard, delivers websites in 30-45 days, and ships finished assets weekly rather than monthly.

This speed comes from systematic use of AI tools. Claude optimizes copy, Perplexity powers competitive research, ChatGPT analyzes customer data, and Octave manages messaging hubs. The AI-native methodology enables delivering hundreds of landing pages, emails, and positioning documents in timeframes that manual processes cannot match.

Full-Stack GTM in One Partner

While content agencies focus on content production, Genesys Growth delivers complete go-to-market execution:

• Positioning and messaging strategy

• Website wireframes with production-ready copy

• Programmatic SEO at scale

• Founder-led LinkedIn content

• Sales enablement materials

• Lifecycle email campaigns

This full-stack approach eliminates the overhead of coordinating multiple vendors. Octave's CEO described Genesys Growth as a "one-man-army PMM/Growth Lead" capturing the breadth of execution from a single partner.

Transparent, Output-Based Pricing

Genesys Growth publishes clear pricing with defined deliverables:

• Positioning Sprint: $15,000 for 2 weeks

• Website Expansion: $12,000/month for 3 months minimum

• Product Launch: $15,000 for 45 days

• Storytelling Sprint: $8,000/month for 3-6 months

• Founder-Led Content: $8,000/month for 6 months

• Sales Enablement: $8,000/month for 2 months

This transparency helps finance teams budget accurately without discovery calls or custom quote processes.

Technical Market Expertise

Genesys Growth has specific credibility with developer tools and technical B2B products. Successful positioning work includes Strapi (headless CMS), Platformatic (Node.js microservices), AirOps (AI workflows), and Common Room (intelligence platform). Client testimonials emphasize the ability to "break down complex concepts" for technical markets and buyers.

Frequently Asked Questions

What services should I look for in a content marketing agency specifically for B2B SaaS?

Look for agencies that understand SaaS economics, technical products, and the buyer journey from awareness to expansion. Key capabilities include positioning expertise, SEO content strategy, and the ability to create content that resonates with technical decision-makers. Agencies with documented case studies from similar B2B SaaS companies provide the strongest indicators of fit.

How do content marketing platforms differ from traditional agencies, and which is better for scalability?

Traditional agencies provide human-led strategy and execution, while platforms offer technology-enabled workflows that can scale production. AI-native approaches like Genesys Growth combine strategic expertise with AI-powered execution to deliver both quality and volume. The right choice depends on whether you need high-touch strategic guidance or high-volume production capabilities.

Can AI tools truly replace or significantly enhance traditional content marketing efforts?

AI tools enhance rather than replace strategic content marketing. Genesys Growth uses Claude for copy optimization, Perplexity for competitive research, and ChatGPT for customer analysis to accelerate execution while maintaining quality. The key is applying AI to specific tasks where it adds value while preserving human judgment for strategy, positioning, and creative direction.

How can a fractional product marketing consultant like Genesys Growth complement or replace a content marketing agency?

Fractional product marketing provides strategic positioning, messaging, and go-to-market expertise that content agencies typically do not offer. Genesys Growth combines strategic product marketing with content execution, eliminating the need to coordinate separate vendors. Companies needing both positioning work and content production can consolidate with a single partner.

What are some key metrics to evaluate the performance of a content marketing agency or platform?

Focus on business outcomes rather than vanity metrics. Pipeline influenced, traffic growth, conversion rates, and time-to-delivery matter more than content volume alone. Genesys Growth tracks metrics like $3M+ pipeline generated for HyperGrowth Partners and 175K impressions from programmatic SEO for Common Room—outcomes that connect directly to business value.

Are there specialized content marketing services for technical B2B products like developer tools or MarTech platforms?

Yes. Agencies with technical market expertise understand how developers and technical buyers evaluate products. Genesys Growth has specific experience with DevTools companies like Strapi and Platformatic, MarTech platforms like Common Room and Mixmax, and AI infrastructure companies. This specialization enables more effective positioning and content for complex technical products.