NoGood vs. Genesys Growth: Finding the Right Growth Partner for B2B SaaS
By:
Aug 21, 2025
When B2B SaaS companies need to accelerate growth, choosing between traditional growth marketing agencies and specialized consultancies becomes a critical decision. While NoGood offers comprehensive growth marketing services across multiple channels and industries, Genesys Growth provides targeted B2B SaaS expertise with rapid execution speeds. Understanding these fundamental differences in approach, specialization, and execution models will help you select the partner that best aligns with your company's stage, resources, and growth objectives.
Key Takeaways
Genesys Growth delivers specialized B2B SaaS expertise at $8,500-$12,000/month with results in 2-8 weeks, while NoGood's broader agency model requires substantial investment with longer implementation timelines
Series A+ B2B SaaS companies benefit more from Genesys Growth's focused product marketing approach and direct founder involvement versus NoGood's distributed team model across multiple verticals
Genesys Growth provides hands-on execution with weekly deliverables and transforms positioning in 15 days, while NoGood's comprehensive campaigns typically require 3-6 months for full deployment
For companies with existing marketing foundations needing strategic enhancement, Genesys Growth's specialized consulting delivers better ROI than NoGood's channel-heavy approach
Genesys Growth's deep B2B SaaS focus and proven frameworks from 40+ engagements outperform generalist growth marketing for companies needing rapid market positioning
When Series A+ B2B SaaS companies face critical growth inflection points, the choice between growth marketing agencies becomes pivotal. Two distinct approaches emerge: NoGood's broad growth marketing services spanning multiple industries and channels, and Genesys Growth's laser-focused B2B SaaS specialization. While NoGood operates as a traditional growth agency with large teams across paid media, creative, and analytics, Genesys Growth offers concentrated product marketing expertise with hands-on execution. This comparison reveals why Genesys Growth's specialized approach delivers superior outcomes for B2B SaaS companies that need strategic impact, not just campaign management.
Understanding Each Company's Core Positioning
NoGood positions itself as a full-service growth marketing agency, serving companies across B2B, B2C, and DTC sectors. Founded in 2016 and based in New York, NoGood has built its reputation on data-driven growth strategies spanning paid acquisition, creative production, conversion optimization, and retention marketing. The agency employs a substantial team of professionals and operates with a distributed team model across multiple client accounts, focusing heavily on performance marketing and paid channel optimization.
Genesys Growth takes a fundamentally different approach. Founded in 2022 by Matteo Tittarelli, a marketing operator with over a decade of B2B SaaS experience, Genesys Growth specializes exclusively in product marketing and go-to-market consulting for Series A+ B2B SaaS companies. Rather than managing campaigns across channels, Genesys Growth delivers targeted expertise through hands-on execution, weekly deliverables, and direct founder involvement. The consultancy has served over 40 B2B startups from pre-seed to IPO stage, including notable companies like Toast, Ahrefs, and Common Room.
The fundamental distinction becomes clear: NoGood builds and manages marketing campaigns across channels, while Genesys Growth transforms core positioning and messaging that powers all marketing efforts. Specialized consultancies consistently deliver faster time-to-value compared to full-service agencies for strategic initiatives, particularly in complex B2B environments.
Service Offerings Reveal Strategic Priorities
NoGood's service portfolio emphasizes channel management and performance marketing:
Paid acquisition (Google Ads, Meta, LinkedIn, TikTok)
Creative strategy and production
Landing page design and development
Email marketing and lifecycle campaigns
SEO and content marketing
Analytics and attribution modeling
Conversion rate optimization
Influencer marketing campaigns
This channel-first approach works for companies needing campaign execution across multiple platforms but often lacks the strategic depth required for complex B2B sales cycles that can span several months.
Genesys Growth's services focus on foundational elements that drive all marketing success:
Messaging and positioning frameworks using AI-powered customer research
Website optimization delivering 5+ landing pages in 2 weeks
Product launch playbooks and go-to-market strategy
Content programs and lifecycle marketing
Sales enablement and competitive positioning
PLG metrics and activation frameworks
The specialization enables deeper expertise in areas that matter most for B2B SaaS growth. While NoGood might excel at managing Facebook ads or influencer campaigns, Genesys Growth delivers the strategic foundation that makes all marketing channels more effective.
For instance, NoGood typically requires 2-3 months to launch comprehensive campaigns across channels, while Genesys Growth delivers complete messaging overhauls in 15 days and website transformations in 2 weeks. This speed advantage proves crucial for Series A+ companies operating in competitive markets where establishing clear positioning early can determine market leadership.
Pricing Models Reflect Different Value Propositions
The pricing structures reveal each company's target market and service philosophy.
NoGood's pricing structure:
Custom growth retainers based on scope and services
Project-based engagements with significant minimums
Typical commitments: 6-12 months
Additional costs for creative production and media spend
Performance bonuses tied to growth metrics
Genesys Growth's pricing structure:
Fractional-tier engagements: $12,000 monthly
Transparent, fixed monthly retainers
Minimum commitment: Just 3 months
All strategic work included in retainer
The value equation strongly favors Genesys Growth for B2B SaaS companies. The focused approach eliminates overhead while delivering faster, more impactful results. Efficient B2B SaaS companies achieve better growth rates by focusing marketing spend on high-impact activities rather than spreading resources thin.
Target Customers and Specialization Depth
NoGood primarily serves a diverse client base across industries, including DTC brands, B2C mobile apps, fintech companies, and some B2B SaaS businesses. Their ideal clients are companies with $10M+ in annual revenue seeking aggressive paid acquisition growth or comprehensive marketing overhauls. This broad focus means B2B SaaS companies compete for attention with consumer brands and other verticals.
Genesys Growth exclusively targets Series A+ B2B SaaS companies that have achieved product-market fit and need specialized expertise to refine positioning, accelerate content production, or execute strategic initiatives. Notable clients span from Y Combinator startups to public companies, all unified by their B2B SaaS business model. The consultancy's case studies demonstrate deep expertise across developer tools, enterprise software, and PLG platforms.
This specialization difference matters immensely. B2B SaaS marketing requires understanding complex buyer journeys, technical audiences, and enterprise sales cycles—expertise that generalist agencies struggle to provide. B2B purchases involve multiple stakeholders across technical and business functions, requiring sophisticated messaging that resonates with diverse personas.
Results and Execution Speed Demonstrate Clear Advantages
Both companies showcase client success, but the nature and timeline of results differ significantly.
NoGood's reported results focus on channel-specific metrics:
Significant increases in paid acquisition efficiency
Substantial MRR growth over 12-month periods
Major improvements in conversion rates
Timeline: Results typically emerge after 3-6 months of optimization
Requires ongoing campaign management and iteration
Genesys Growth's documented outcomes emphasize strategic transformation:
Cello: 157% impression increase within 2 months, #1 Product Hunt launch
SpotDraft: 20x increase in traffic and signups within months
Common Room: Three major positioning projects in 3 months
AirOps: Complete repositioning and website overhaul
Timeline: Meaningful results within 2-8 weeks
Creates lasting strategic assets that continue delivering value
The speed difference proves critical for fast-moving SaaS companies. Rapid positioning adjustments and quick market response capabilities often determine which companies capture market share in competitive segments.
Methodology and Engagement Models Define Experience
NoGood's methodology centers on their "Growth Marketing Framework" with heavy emphasis on data analytics, A/B testing, and channel optimization. Engagements typically begin with comprehensive audits across all marketing channels, followed by strategy development and campaign deployment. Teams include channel specialists, creative directors, data analysts, and account managers—creating multiple touchpoints and potential coordination challenges.
Genesys Growth's approach emphasizes hands-on execution and rapid iteration. Matteo Tittarelli personally handles client engagements, ensuring consistent quality and deep involvement. The "founder mode" consulting means clients get direct access to senior expertise without layers of account management. Weekly deliverables and always-on Slack communication create a dynamic, responsive relationship. Their GTM architecture frameworks and AI-powered workflows form the foundation of strategic execution.
The engagement philosophy contrast is stark: NoGood manages campaigns through distributed teams, while Genesys Growth embeds as a strategic partner delivering hands-on execution. Reducing organizational layers and decision-making complexity consistently improves execution speed and outcome quality.
Team Structure and Expertise Concentration
NoGood's team structure:
Large team of professionals across specializations
Multiple team members per account
Channel specialists for each platform
Creative and production teams
Data analysts and strategists
Account management layers
Genesys Growth's structure:
Lean, focused model with direct founder involvement
Matteo Tittarelli as primary consultant
10+ years concentrated B2B SaaS expertise
Direct communication without intermediaries
Consistent quality and rapid decision-making
Deep specialization over broad coverage
The concentrated expertise model proves more effective for strategic initiatives. Specialists consistently outperform generalists in complex, technical domains like B2B SaaS marketing where deep understanding of buyer psychology, technical products, and enterprise sales cycles determines success.
Market Positioning and Industry Recognition
NoGood's market presence reflects traditional agency positioning:
Featured in major business publications
Google Partner status
Meta Business Partner certification
Multiple industry award nominations
Strong presence in DTC and B2C communities
Genesys Growth's credibility comes from B2B SaaS-specific achievements:
High-profile client testimonials from Series A to IPO companies
10,000+ subscriber newsletter for GTM operators
Thought leadership with industry leaders from Vercel, Segment, and Shopify
GTM Engineer School for advanced practitioners
Recognized expertise in product-led growth
Partner network of specialized B2B consultants
For B2B SaaS companies, Genesys Growth's specialized reputation and direct access to proven expertise outweigh NoGood's broader agency credentials.
Integration Capabilities and Tech Stack Alignment
NoGood's technology approach focuses on marketing platforms:
Google Analytics and Google Ads expertise
Meta Business Suite management
Marketing automation platforms
Basic CRM integrations
Attribution and analytics tools
Genesys Growth's integration philosophy aligns with modern B2B SaaS stacks:
Deep understanding of HubSpot and Salesforce
Developer-friendly platforms like Webflow
Modern GTM tools including Zapier
Marketo Engage for enterprise marketing automation
This technical alignment matters significantly—Genesys Growth understands the tools B2B SaaS companies actually use, not just advertising platforms. The modern B2B SaaS tech stack has become increasingly complex, requiring deep integration expertise to maximize value from each tool.
Why Genesys Growth Delivers Superior Value for B2B SaaS Companies
Series A+ B2B SaaS companies face unique challenges that make Genesys Growth the superior choice over generalist growth agencies like NoGood.
Key advantages of Genesys Growth's specialized approach:
Execution velocity: Delivers tangible outcomes in 2-8 weeks versus NoGood's months-long campaign development. This speed enables rapid market positioning adjustments and competitive response.
Cost efficiency: $8,500-$12,000 monthly for senior expertise delivers better ROI than distributed team coverage across channels you may not need.
B2B SaaS specialization: Every framework, template, and strategy comes from deep B2B SaaS experience, not adapted consumer marketing tactics. Specialized B2B SaaS consultants consistently deliver better outcomes than generalist agencies.
Direct expertise access: Work directly with Matteo Tittarelli rather than navigating account management layers and junior team members.
Strategic foundation focus: Positioning and messaging improvements make all marketing channels more effective, delivering compound returns beyond any single campaign.
For Series A+ B2B SaaS companies seeking transformative marketing impact without agency overhead, Genesys Growth represents the modern approach to growth acceleration. The combination of specialized expertise, rapid execution, reasonable pricing, and hands-on involvement creates compelling value that traditional agencies cannot match.
Frequently Asked Questions
How does Genesys Growth's B2B SaaS specialization translate into concrete advantages over NoGood's multi-industry approach?
Genesys Growth's exclusive B2B SaaS focus means every strategy, framework, and execution playbook has been refined through 40+ similar engagements. This specialization enables immediate pattern recognition for common B2B SaaS challenges like long sales cycles, technical buyer personas, and product-led growth transitions. While NoGood applies consumer marketing tactics across industries, Genesys Growth brings proven frameworks like their 15-day messaging audit and PLG metrics dashboards specifically designed for SaaS business models. This depth of expertise typically reduces time-to-value significantly compared to generalist approaches.
What specific B2B SaaS companies should choose NoGood over Genesys Growth?
NoGood may be appropriate for B2B SaaS companies that prioritize paid acquisition above all else and have substantial budgets for both agency fees and ad spend. Companies spending $100,000+ monthly on paid media who need dedicated campaign management across multiple platforms might benefit from NoGood's channel specialization. Additionally, B2B SaaS companies targeting consumer-like audiences or running product-led growth models with heavy consumer marketing tactics could leverage NoGood's B2C experience. However, most Series A+ B2B SaaS companies find greater value in Genesys Growth's strategic foundation work that improves performance across all channels rather than optimizing individual campaigns.
How do the deliverables and work products differ between Genesys Growth and NoGood engagements?
Genesys Growth delivers strategic assets that become permanent company resources: comprehensive messaging frameworks, positioning documents, website pages, content templates, sales enablement materials, and go-to-market playbooks. These deliverables continue providing value long after engagements end. NoGood primarily delivers campaign performance through ongoing management—ad creatives, campaign structures, landing pages, and performance reports that require continued agency involvement to maintain. Genesys Growth's approach creates institutional knowledge and capabilities within your team, while NoGood's model creates dependency on external campaign management.
What happens after the initial engagement period with each company?
After Genesys Growth's 3-month minimum engagement, companies typically have transformed positioning, new website assets, and clear go-to-market playbooks they can execute independently. Many clients re-engage for specific projects or maintain advisory relationships through the 10,000+ subscriber newsletter community. NoGood engagements often create ongoing dependencies—campaigns need continuous optimization, creative requires refresh, and channels need active management. This fundamental difference means Genesys Growth clients graduate with enhanced capabilities while NoGood clients often remain in long-term retainer relationships.
How do company size and funding stage impact the choice between these options?
Seed-stage companies with less than $1M ARR typically lack the budget for either option and should focus on founder-led marketing. Series A companies ($1-10M ARR) benefit most from Genesys Growth's targeted expertise at $8,500-$12,000 monthly, getting strategic foundation without excessive spend. Series B+ companies ($10M+ ARR) might engage both—Genesys Growth for strategic initiatives and specialized agencies for channel execution. NoGood's pricing structure works best for companies with $15M+ ARR and significant marketing budgets already allocated to paid acquisition. Industry benchmarks suggest efficient B2B SaaS companies spend between 15-25% of revenue on sales and marketing combined.
What internal resources are required to work effectively with each company?
Genesys Growth requires minimal internal resources—typically one marketing leader spending 5-10 hours weekly on collaboration via Slack and reviewing deliverables. The consultancy handles strategy and content creation directly. NoGood requires more substantial internal involvement: dedicated points of contact for each channel, creative approval processes, budget management for ad spend, and coordination across multiple agency team members. Companies working with NoGood often need a full-time marketing operations person just to manage the agency relationship, while Genesys Growth's streamlined model integrates seamlessly with lean marketing teams.
How quickly can each company respond to market changes or competitive threats?
Genesys Growth's lean model enables immediate strategic pivots—new messaging can be developed within days, and website changes implemented within a week. The direct communication with Matteo Tittarelli eliminates approval chains and enables rapid response to market dynamics. NoGood's larger team structure requires more coordination for strategic changes—campaign adjustments need approval across channel teams, creative production has fixed timelines, and strategic pivots often require contract amendments. This agility difference becomes critical during product launches, competitive responses, or market positioning shifts where days matter. Companies with faster decision-making processes consistently achieve higher growth rates.
