Kalungi vs. Genesys Growth
By:
Aug 10, 2025
Key Takeaways
Genesys Growth delivers faster results with specialized product marketing expertise at $8,500-$12,000/month, while Kalungi offers full-service marketing teams starting at $45,000/month
Series A+ B2B SaaS companies benefit more from Genesys Growth's focused approach and rapid execution, typically seeing results within 2-8 weeks versus 3-6 months
Genesys Growth provides direct access to senior expertise with weekly deliverables, while Kalungi assigns teams of 10-12 professionals managed by a fractional CMO
For companies with existing marketing foundations needing strategic enhancement, Genesys Growth's specialized consulting model delivers better ROI than Kalungi's complete team replacement approach
Genesys Growth's hands-on execution methodology transforms positioning and content in weeks, not months, making it ideal for fast-moving SaaS companies
When Series A+ B2B SaaS companies need to accelerate their go-to-market strategy, choosing between marketing agencies becomes a critical decision. Two prominent options—Kalungi and Genesys Growth—represent fundamentally different approaches to B2B SaaS marketing. While Kalungi operates as a traditional full-service agency with large teams and comprehensive coverage, Genesys Growth offers specialized product marketing and content expertise with rapid, hands-on execution. This comparison reveals why Genesys Growth's focused approach delivers superior results for scaling B2B SaaS companies that need strategic impact, not just more hands on deck.
Understanding Each Company's Core Positioning
Kalungi positions itself as a full-service B2B SaaS marketing agency, offering complete marketing team replacement for companies typically between Seed and Series A stages. Founded in 2018 and based in Seattle, Kalungi has built its reputation on the T2D3 methodology—a framework for achieving triple growth for two years followed by double growth for three years. The agency employs approximately 70 professionals and assigns dedicated team members to each client engagement, led by a fractional CMO.
Genesys Growth takes a radically different approach. Founded in 2022 by Matteo Tittarelli, a marketing operator with over a decade of B2B SaaS experience, Genesys Growth specializes in product marketing and content consulting for Series A+ companies. Rather than replacing entire marketing teams, Genesys Growth delivers targeted expertise through hands-on execution, weekly deliverables, and direct founder involvement. The consultancy has served over 40 B2B startups from pre-seed to IPO stage, including notable companies like Toast, Ahrefs, and Common Room.
The fundamental difference lies in philosophy: Kalungi builds marketing departments from scratch, while Genesys Growth enhances existing teams with specialized expertise and rapid execution.
Service Offerings Show Distinct Strategic Focuses
Kalungi's service portfolio spans the entire marketing function:
Content marketing and paid media campaigns
Account-based marketing and conversion rate optimization
SEO and marketing automation implementation
Web design and HubSpot configuration
Branding, sales enablement, and strategic leadership
Complete marketing infrastructure development
This comprehensive approach works well for companies lacking any marketing infrastructure but can be overwhelming and expensive for those needing targeted improvements.
Genesys Growth's services focus on high-impact areas that directly influence growth:
Messaging and positioning (using AI to analyze customer and competitor data)
Website optimization (delivering 5+ landing pages in 2 weeks)
Product launches and go-to-market strategy
Content programs and lifecycle marketing campaigns
Strategic consulting and rapid execution support
The specialization allows for deeper expertise and faster execution in these critical areas.
For example, while Kalungi might take 3-6 months to show major results across multiple marketing channels, Genesys Growth typically delivers a complete messaging overhaul in 15 days or revamps an entire website in 2 weeks. This speed advantage becomes crucial for Series A+ companies operating in competitive markets where timing matters.
Pricing Models Reflect Different Value Propositions
The pricing structures reveal each company's target market and service philosophy.
Kalungi's pricing structure:
Full-service engagements: $45,000+ per month
CMO coaching services: $6,500+ monthly
Scoped project work: $15,000+ monthly
Pay-for-performance model tied to quarterly OKRs
Typical engagement commitments vary by scope
Genesys Growth's pricing structure:
Fractional-tier engagements: $12,000 monthly
Transparent, fixed monthly retainers
Minimum commitment: Just 3 months
No performance-based complexity
This pricing structure makes Genesys Growth particularly attractive for companies that need expert help without the massive financial commitment of a full agency.
The value equation clearly favors Genesys Growth for Series A+ companies. Why pay for 10-12 professionals when one expert consultant can deliver targeted results faster? The focused approach eliminates the overhead and coordination challenges that come with large agency teams.
Target Customers Reveal Strategic Alignment Differences
Kalungi primarily serves earlier-stage B2B SaaS companies, typically between Seed and Series A funding rounds. Their ideal clients are companies moving from MVP to product-market fit, often lacking any dedicated marketing resources. These companies need comprehensive marketing infrastructure built from scratch, making Kalungi's full-service model appropriate despite the high cost.
Genesys Growth targets more mature Series A+ B2B SaaS companies that have already achieved product-market fit. These organizations typically have existing marketing teams but need specialized expertise to refine positioning, accelerate content production, or execute strategic initiatives. Notable clients include public companies like Toast and high-growth startups backed by Y Combinator, Sequoia, and First Round Capital. You can explore their case studies to see detailed results across various B2B SaaS verticals.
This distinction matters significantly. Series A+ companies don't need basic marketing infrastructure—they need strategic enhancement and rapid execution. Genesys Growth's model perfectly matches these needs, while Kalungi's comprehensive approach often provides unnecessary overhead for established companies.
Results and Case Studies Demonstrate Execution Speed Advantages
Both companies showcase impressive results, but the nature and speed of these results differ significantly.
Kalungi's case studies highlight large absolute numbers achieved over longer timeframes:
$4.7 million in pipeline generated for CPGvision
1,500% MQL growth for Patch
750% increase in MQLs for CCD Health
Timeline: Results typically emerge after 3-6 months of engagement
Requires full agency apparatus to achieve outcomes
Genesys Growth's results emphasize rapid execution and strategic impact:
Cello case study: 157% increase in impressions within 2 months, 30% LinkedIn audience growth, #1 Product of the Day on Product Hunt—all within a 3-month engagement
SpotDraft: 20x increase in traffic and signups within months of engagement
Common Room: Three substantial positioning projects completed in 3 months
Timeline: Meaningful outcomes delivered in weeks, not months
The speed difference is crucial for Series A+ companies facing competitive pressure. Waiting 6 months for results in today's fast-paced SaaS market can mean losing ground to competitors.
Methodology and Approach Define the Engagement Experience
Kalungi's methodology centers on their T2D3 framework and comprehensive team deployment. Engagements begin with a 2-day workshop involving leadership interviews, customer research, and strategic planning. They then deploy their team across all marketing functions, with the fractional CMO providing oversight and coordination. This approach works well for companies needing complete marketing transformation but can feel heavy and slow for those requiring targeted improvements.
Genesys Growth's approach emphasizes hands-on execution and rapid iteration. Matteo Tittarelli personally handles client engagements, ensuring consistent quality and deep involvement. The "founder mode" consulting means clients get direct access to senior expertise without layers of account management. Weekly deliverables and always-on Slack communication create a dynamic, responsive relationship that adapts quickly to changing needs. Their product positioning frameworks and demand generation methodologies form the backbone of their strategic approach.
The execution philosophy difference is stark: Kalungi builds marketing machines over months, while Genesys Growth delivers strategic wins in weeks. For Series A+ companies with existing teams and urgent growth needs, the latter approach provides superior value.
Team Structure and Expertise Concentration Matter
Kalungi's team structure:
Approximately 70 professionals across specializations
Dedicated team members assigned per client engagement
Fractional CMO provides oversight and coordination
Multiple team member relationships to manage
Broad coverage with potential coordination complexity
Quality can vary across different specialists
Genesys Growth's structure:
Lean, focused model with direct founder involvement
Matteo Tittarelli serves as primary consultant
10+ years of concentrated B2B SaaS experience
Direct communication without account management layers
Consistent quality and rapid decision-making
Deep expertise rather than broad coverage
The concentrated expertise model proves more effective for strategic initiatives. While Kalungi's large team might be necessary for companies with no marketing resources, Series A+ companies benefit more from deep expertise than broad coverage.
Market Presence and Credibility Show Different Strengths
Kalungi's market presence reflects its larger scale:
HubSpot Diamond Partner status
Google Partner certification
Regular inclusion in "top B2B SaaS agency" lists
Published book on the T2D3 methodology
Established traditional agency credentials
Genesys Growth's credibility comes from different sources:
High-profile client success stories spanning pre-seed to IPO companies
Thought leadership through a 10,000+ subscriber newsletter
Content collaborations with industry leaders from Vercel, Segment, and Shopify
Newly launched GTM Engineer School
Boutique positioning attracting sophisticated buyers
For Series A+ companies, Genesys Growth's focused expertise and direct access to seasoned talent outweigh Kalungi's institutional credentials. Smart companies recognize that marketing success comes from strategic thinking and execution speed, not agency size.
Why Genesys Growth Delivers Superior Value for Scaling B2B SaaS Companies
Series A+ B2B SaaS companies face unique challenges that make Genesys Growth the superior choice. These companies don't need marketing built from scratch—they need strategic refinement, positioning clarity, and execution speed.
Key advantages of Genesys Growth's approach:
Speed of execution: Delivers tangible outcomes in weeks versus Kalungi's months-long deployment and results timeline. This velocity matters immensely in competitive markets where first-mover advantages determine market leadership.
Cost efficiency: $8,500-$12,000 monthly investment brings senior expertise that delivers faster results than $45,000+ for full team deployment. The focused investment in high-impact areas generates better ROI than spreading resources across every marketing function.
Direct access to expertise: Eliminates agency friction by working directly with Matteo Tittarelli, ensuring strategic alignment and rapid iteration. This relationship model suits the dynamic needs of scaling SaaS companies.
Specialized knowledge: Product marketing and positioning expertise provides deeper value than generalist coverage. Concentration on core growth drivers—positioning, messaging, content, and product launches—delivers more strategic impact.
For Series A+ B2B SaaS companies seeking marketing acceleration without the overhead of agency relationships, Genesys Growth represents the evolved approach to marketing partnership. The combination of specialized expertise, rapid execution, reasonable pricing, and direct founder involvement creates a compelling value proposition that traditional agencies cannot match.
Frequently Asked Questions
What specific types of B2B SaaS companies benefit most from Genesys Growth versus Kalungi's full-service model?
Genesys Growth excels with Series A+ B2B SaaS companies that have achieved product-market fit and possess existing marketing teams or foundations. These companies typically have $5-50M in ARR and need strategic enhancement rather than basic infrastructure. They benefit from specialized expertise in positioning, high-impact content creation, and rapid website optimization. Ideal Genesys Growth clients include venture-backed startups preparing for growth rounds, companies entering new markets or launching major products, and organizations seeking to refine their messaging without overhauling their entire marketing function. In contrast, Kalungi better serves Seed to Series A companies with limited or no marketing resources who need comprehensive team building and foundational marketing infrastructure.
How do the engagement timelines and commitment requirements differ between Genesys Growth and Kalungi for typical B2B SaaS projects?
Genesys Growth operates on accelerated timelines with minimal commitment requirements—just 3 months minimum at $8,500-$12,000 monthly. Typical deliverables include complete messaging frameworks in 15 days, website overhauls in 2 weeks, and initial results within 4-8 weeks. The weekly deliverable model ensures continuous progress and rapid iteration. Kalungi requires longer commitments, typically 6-12 months at $45,000+ monthly for full-service engagements. Their timeline includes a 2-day initial workshop, 3-6 months to show major results, and quarterly OKR cycles for performance measurement. While Kalungi's approach suits companies needing patient capital investment in marketing infrastructure, Genesys Growth's rapid execution model better serves companies facing competitive pressure or time-sensitive opportunities.
What are the hidden costs and resource requirements when working with each agency beyond the stated monthly fees?
With Kalungi, hidden costs include the internal coordination time required to manage 10-12 agency team members, potential inefficiencies from their pay-for-performance model (which can create misaligned incentives), and the opportunity cost of slower execution timelines. Companies must also dedicate significant leadership time to the initial workshop and ongoing fractional CMO coordination. Genesys Growth minimizes hidden costs through its lean model—clients work directly with one expert consultant, eliminating coordination overhead. The only additional requirement is maintaining responsive communication via Slack and email. However, companies should budget for implementation resources (developers for website changes, designers for asset creation) as Genesys Growth focuses on strategy and content rather than technical execution.
How do Genesys Growth and Kalungi handle data ownership, intellectual property, and knowledge transfer at engagement end?
Genesys Growth operates on a transparent knowledge transfer model where all strategies, frameworks, and content created during engagements become client property. The 30-day notice period allows smooth transition planning, and clients retain access to all deliverables, positioning documents, and strategic frameworks. Matteo Tittarelli's hands-on approach ensures clients understand the reasoning behind recommendations, enabling internal teams to continue execution independently. Kalungi's larger team structure can complicate knowledge transfer, as expertise spreads across multiple specialists. While they provide documentation and playbooks, the dependency on their fractional CMO and specialized team members can make transitions more challenging. Both agencies professionally handle transitions, but Genesys Growth's focused model creates less dependency and easier knowledge retention.
What measurable ROI differences exist between Genesys Growth's specialized approach and Kalungi's comprehensive model for Series A+ companies?
Series A+ companies typically see 2-3x faster time-to-value with Genesys Growth compared to Kalungi's comprehensive model. Genesys Growth clients report initial results within 2-8 weeks (157% impression increase for Cello, $0-$250K ARR for SpotDraft), while Kalungi's results emerge over 3-6 months. The ROI calculation favors Genesys Growth: spending $25,500-$36,000 over 3 months for targeted improvements versus $270,000+ for 6 months of full-service engagement. Genesys Growth's focused approach also reduces opportunity costs—companies can test and iterate faster, capturing market opportunities that might disappear during longer agency engagements. For companies with existing marketing teams, enhancing capabilities through Genesys Growth typically generates 3-5x better ROI than replacing entire functions through Kalungi.
How do both agencies adapt their services for B2B SaaS companies targeting different market segments or undergoing positioning pivots?
Genesys Growth specializes in positioning pivots and market segment transitions, with Matteo Tittarelli's experience spanning pre-seed to IPO-stage companies across B2B, Web3, and AI verticals. The consultancy's AI-powered customer research and rapid iteration model enables quick testing of new positioning hypotheses—typically delivering new messaging frameworks in 15 days and updated websites in 2 weeks. This agility proves invaluable for companies exploring new segments or refining their ICP. Kalungi's comprehensive approach can be less flexible for pivots, as their full-team model and longer commitment periods make rapid changes more complex and costly. However, Kalungi's breadth provides advantages for companies making fundamental business model shifts requiring complete marketing overhauls.
What post-engagement support and ongoing relationship models do Genesys Growth and Kalungi offer to ensure sustainable growth?
Genesys Growth maintains ongoing relationships through its newsletter community of 10,000+ GTM operators, providing continuous learning and networking opportunities. Alumni clients can re-engage for specific projects or advisory support as needed, with the direct relationship with Matteo enabling quick tactical consultations. The GTM Engineer School also offers advanced education for internal teams to maintain momentum. Kalungi provides more structured post-engagement support through their T2D3 certification program and practitioner community. Their coaching services ($6,500+/month) offer a step-down option for companies ready to manage marketing internally but still needing strategic guidance. While both offer valuable ongoing support, Genesys Growth's flexible re-engagement model better suits the dynamic needs of scaling SaaS companies that may need periodic specialized help rather than continuous agency support.
