Content Programs | 2024 How to Guide

• Strategy: Learn the critical steps to establishing content as your primary marketing channel, including how product marketing messaging is intertwined with content compelling narratives.

• Common Pitfalls: Identify and overcome frequent content strategy mistakes, such as inconsistent production and over-reliance on AI, ensuring your efforts are impactful and targeted.

• Stages of Awareness Framework: Use it to map your customers' awareness stages and create content that aligns with their journey — from outcome awareness to purchase decision.

• Content Programs > Posts: Learn to think in terms of comprehensive content programs, not just single posts. This approach builds credibility and maximizes your reach within your target audience.

• AI-Assisted Content Stack: Discover how to leverage AI tools without sacrificing quality, optimizing your content strategy with AI-driven insights while maintaining human oversight for depth and authenticity.

This guide has been written in partnership with Alex Estner.