Category
Content marketing
Resource type
Guide & Templates
Let's execute on this together
B2B Content Marketing Programs | Step-by-step Guide
Overview
Master early-stage B2B SaaS content marketing with this comprehensive guide. Designed to help you launch and scale your first content marketing program, this guide turns 100+ hours of advisory experience into actionable strategies and templates.
What's inside
Strategy: Learn the critical steps to establishing content as your primary marketing channel, including how product marketing messaging is intertwined with content compelling narratives.
Common Pitfalls: Identify and overcome frequent content strategy mistakes, such as inconsistent production and over-reliance on AI, ensuring your efforts are impactful and targeted.
Stages of Awareness Framework: Use it to map your customers' awareness stages and create content that aligns with their journey — from outcome awareness to purchase decision.
Content Programs > Posts: Learn to think in terms of comprehensive content programs, not just single posts. This approach builds credibility and maximizes your reach within your target audience.
AI-Assisted Content Stack: Discover how to leverage AI tools without sacrificing quality, optimizing your content strategy with AI-driven insights while maintaining human oversight for depth and authenticity.
This guide has been written in partnership with Alex Estner.
