Olivine Marketing has established itself as a B2B SaaS product marketing specialist since 2016, serving 50+ B2B SaaS clients including brands like ServiceNow, LinkedIn, and Twilio. With a ~$133B total estimated client valuation (self-reported), they've built a strong reputation in the product marketing space. However, their three-tier engagement model—Agency, Marketplace, and Playbooks—may not align with every team's needs, particularly Series A+ startups seeking hands-on execution alongside strategy. For founders and marketing leaders exploring alternatives, Genesys Growth offers a senior operator approach with weekly deliverables and always-on-call availability that accelerates go-to-market timelines.

Key Takeaways

• Hands-on execution outperforms advisory-only models: Series A+ startups benefit most from consultants who deliver weekly work product rather than strategic recommendations alone

• Engagement flexibility matters at growth stage: Fixed-scope sprints (positioning, launches, enablement) allow budget predictability while retaining strategic depth

• Website and content bundling creates coherence: Combining positioning work with website execution and programmatic SEO under one partner eliminates handoff friction

• Senior operator access accelerates decisions: Working directly with experienced practitioners reduces feedback loops compared to layered agency structures

• Specialized B2B SaaS focus ensures relevance: Agencies serving multiple verticals may require extensive onboarding, while SaaS-specialized partners understand your buyer journey immediately

1. Genesys Growth: Senior Operator for Series A+ B2B SaaS

Genesys Growth delivers hands-on positioning, websites, product launches, and content services for Series A+ B2B SaaS companies. Founded by Matteo Tittarelli, the consultancy has helped startups grow from $0 to $100M+ in ARR (self-reported) over the last decade, including Fiverr, Owner.com, Common Room, Ahrefs, Toast, and Strapi.

Core Service Offerings

Genesys Growth provides six distinct engagement options, each with clear deliverables and timelines:

Positioning Sprint ($15,000, 2 weeks)

• Win/loss analysis from sales calls

• Deep competitor research and ICP definition

• Positioning anchor strategy and messaging library

• Sales deck articulating positioning strategy

• Homepage wireframe with production-ready copy

Website Expansion ($12,000/mo, 3 months minimum)

• Context engineering covering ICP, product, market, and tone of voice

• Core pages: Home, Features, Pricing, About

• Solutions, Persona, Use cases, and Integrations pages

• Competitor comparison landing pages

• Ad-hoc landing pages as needed

Product Launch ($15,000, 45-day sprint)

• Launch strategy, narrative, and timeline

• Landing page, pricing, and sales deck updates

• Blog, email, and webinar announcements

• LinkedIn post series and team sharing templates

• Creator and community program amplification

Enablement Sprint ($8,000/mo, 2 months)

• Sales deck copy articulating positioning

• Case studies created from call transcripts

• Competitor comparison pages and battle cards

• ROI calculator and other tools via vibe coding

Founder-Led Content ($8,000/mo, 6 months minimum)

• Content strategy, pillars, and calendar

• LinkedIn profile optimization

• 3-5 LinkedIn text posts per week

• 2 infographics with wireframe and copy per week

• Community engagement guidelines

Thought Leadership ($8,000/mo, 3-6 months)

• Narrative development using the Hero's Journey

• Audience archetype creation (before vs. after)

• Anchor content series and dedicated microsite

• Customer video briefs and webinar program

• Social and email derivatives with in-app touchpoints

Why Teams Choose Genesys Growth

The consultancy operates on core principles that differentiate it from traditional agencies: speed, precision, craft, practicality, ownership, agility, clarity, impact, and curiosity. Every engagement includes weekly deliverable turnaround and always-on-call access via Slack and email.

Companies backed by world-leading investors including Y Combinator, Sequoia, and First Round Capital have trusted Genesys Growth with their go-to-market architecture. The approach emphasizes working in your business as if it were their own, with measurable outcomes driving every decision.

Best For: Series A+ B2B SaaS founders seeking a hands-on senior operator who executes in the trenches rather than advising from the sidelines. Ideal for teams preparing for rebranding, fundraising, or expanding across segments and personas.

2. Aventi Group: Enterprise GTM Sprint Packages

Aventi Group brings experience to product marketing and go-to-market strategy. The consultancy focuses on enterprise technology companies with senior consultants who embed directly with client teams.

Service Structure

Aventi offers fixed-price GTM sprint packages designed for predictable budgeting:

• GTM QuickStart: $19,000 for six weeks

• Content QuickStart: Similar fixed-scope deliverables

• Custom retainers: For ongoing strategic support

Core Capabilities

• Go-to-market strategy development

• Product messaging and positioning

• Sales enablement content

• Competitive intelligence

• Market research and analysis

Best For: Enterprise B2B tech companies seeking fixed-scope, predictable-cost GTM sprints with senior strategist involvement. Organizations that prefer embedded consultant models over full agency teams.

3. The Rubicon Agency: Full-Funnel B2B Marketing

The Rubicon Agency has operated in B2B technology marketing, building comprehensive full-funnel capabilities. The agency publishes its own content on B2B SaaS marketing agencies.

Full-Funnel Services

• Positioning and messaging strategy

• Demand generation campaigns

• Thought leadership content

• Website design and development

• Marketing analytics and attribution

Engagement Model

The Rubicon operates on retainer-plus-project arrangements. Their approach spans established B2B technology companies.

Best For: Companies requiring positioning through demand generation under one roof. Organizations prioritizing thought leadership combined with pipeline generation and willing to invest in comprehensive agency relationships.

4. Kalungi: Fractional CMO Plus Execution Team

Kalungi operates as a SaaS-only growth agency with a fractional CMO model at its core. Founded in 2018, they've positioned themselves with a "growth-as-a-service" approach.

Service Model

• Fractional CMO leadership

• Marketing execution team

• CRM and marketing operations setup

• Structured GTM execution and CRM alignment

• Full marketing function build-out

Investment Range

Pricing varies by scope; typically mid-four to low-five figures monthly depending on engagement size and requirements, with extended commitments. The model suits companies seeking complete marketing leadership without a full-time CMO hire.

Best For: Pre-PMF to $20M ARR SaaS companies needing fractional CMO plus execution team. Organizations building marketing infrastructure from scratch who want CRM and operations setup alongside strategy.

5. TripleDart: Performance Marketing Focus

TripleDart brings performance marketing expertise to B2B SaaS, emphasizing paid search, CRO, and ABM. They offer distinct tracks for startups and scaleups with product marketing components.

Core Services

• Paid media management

• Conversion rate optimization

• Account-based marketing

• Content marketing

• Product marketing strategy

Pricing Structure

Pricing varies by scope and engagement type.

Best For: Teams prioritizing immediate pipeline growth through paid channels. Companies with established positioning seeking performance marketing execution and conversion optimization.

6. Total Product Marketing: B2B Technology Marketing Agency

Total Product Marketing was founded in 2011 (per The Manifest) and offers B2B technology marketing services including product marketing among other capabilities. With a team of approximately 10-49 members, they maintain specialized expertise across services.

Service Focus

• Product positioning and messaging

• Go-to-market strategy

• Sales enablement materials

• Competitive intelligence

• Market research

Engagement Approach

Project-based and retainer options accommodate different budget structures. Team size allows for dedicated client attention while maintaining specialized expertise.

Best For: B2B companies seeking specialized product marketing without full-funnel agency services. Organizations preferring established agencies with over a decade of experience.

7. Sagewill: Digital Products and PMM

Sagewill offers B2B product marketing alongside other marketing and development capabilities, serving companies that need both strategic and technical execution.

Combined Capabilities

• Product marketing strategy

• Digital product development

• Brand positioning

• Content strategy

• Market analysis

Team Structure

Sagewill maintains the ability to handle both strategic and execution work. Their approach suits companies with technical product components requiring specialized understanding.

Best For: B2B companies with technical products needing both product marketing strategy and digital expertise. Organizations seeking agencies that understand product development alongside marketing.

Why Genesys Growth Stands Out for B2B SaaS

The Senior Operator Advantage

Traditional agencies typically layer account managers between clients and strategists, creating feedback delays and context loss. Genesys Growth eliminates this friction by having founders work directly with Matteo Tittarelli, who has helped companies grow from $0 to $100M+ in ARR (self-reported) over the last decade.

This direct access means faster decisions and immediate course corrections. When positioning needs refinement based on sales feedback, changes happen within days rather than weeks of agency coordination.

Output-Based Pricing Creates Accountability

Unlike hourly billing or vague retainer arrangements, Genesys Growth's service packages define specific deliverables with clear timelines:

• Positioning Sprint delivers a complete messaging library and homepage wireframe in 2 weeks

• Product Launch executes across 8+ touchpoints in 45 days

• Enablement Sprint produces sales decks, battle cards, and ROI calculators in 2 months

This output-based model aligns incentives around results rather than hours logged.

Comprehensive GTM Coverage

Series A+ companies often struggle with fragmented vendor relationships—one agency for positioning, another for website, a third for content. Genesys Growth consolidates these under one strategic umbrella:

The product positioning frameworks work directly informs website copy. Launch narratives connect to LinkedIn content programs. Sales enablement materials reflect the same messaging architecture.

This integration eliminates the translation errors that occur when multiple vendors interpret strategy differently.

Specialized Tools and Modern Workflows

Genesys Growth employs current-generation tools across engagements: Claude and Figma for positioning work, Clay and Webflow for website expansion, Octave and Lovable for enablement sprints. The marketing tools directory reflects this commitment to modern GTM infrastructure.

For teams building programmatic SEO programs or exploring AI-powered workflows, Genesys Growth brings practical experience rather than theoretical knowledge.

Proven Results Across Growth Stages

The client case studies demonstrate outcomes across different company stages and challenges. Whether preparing for fundraising, expanding into new segments, or establishing repeatable launch processes, the engagement structures flex to match specific goals.

Trusted by 40+ B2B SaaS startups worldwide, including companies backed by Y Combinator, Sequoia, and First Round Capital, Genesys Growth has established credibility across the venture ecosystem.

Frequently Asked Questions

What makes Genesys Growth different from Olivine Marketing?

Genesys Growth operates as a hands-on senior operator working directly with founders, delivering weekly work product with always-on-call availability. While Olivine offers a three-tier model including marketplace and playbook options, Genesys Growth focuses on direct execution through fixed-scope sprints and monthly retainers designed for Series A+ companies preparing for fundraising, launches, or segment expansion.

How do I choose between a fractional CMO model and a sprint-based engagement?

Fractional CMO models like Kalungi's suit companies building marketing functions from scratch and needing ongoing leadership decisions. Sprint-based engagements from Genesys Growth work better for teams with existing marketing leadership who need specific deliverables—positioning, launches, enablement assets—without adding permanent headcount or long-term commitments.

What's the typical investment for B2B SaaS product marketing support?

Investment ranges vary significantly by engagement type. Olivine's marketplace has a minimum engagement of 5 hours/week for 3 months, with consultants setting their own rates, while Genesys Growth's sprints range from $8,000-$15,000 monthly. Full-service agencies typically command mid-to-high five figures monthly. Enterprise engagements with Aventi run $19,000 for six weeks.

Can I start with a positioning project before committing to ongoing work?

Yes, Genesys Growth's Positioning Sprint operates as a standalone 2-week engagement at $15,000. This produces a complete messaging library, sales deck, and homepage wireframe. Many companies use this sprint to validate fit before engaging on website expansion or ongoing content programs.

How quickly can a new engagement begin with Genesys Growth?

Genesys Growth emphasizes speed as a core principle, with context engineering beginning immediately upon engagement. Most sprints start within days of agreement rather than weeks of discovery and scoping typical at larger agencies. View current availability and expected investment on the pricing page.