


By:
Matteo Tittarelli
Feb 26, 2026
Category Comparison
Category Comparison

GrowthHit has built a reputation as a full-funnel growth marketing agency, reporting $250M+ in revenue generated for over 100 companies since 2016 according to their Clutch profile. Their Leverage Point Growth System combines CRO, paid ads, email, and SEO under one roof. But for Series A+ B2B SaaS companies that need strategic product positioning before scaling channels, a different approach may deliver faster results. This guide examines seven alternatives serving different growth marketing needs, starting with Genesys Growth's AI-powered product marketing methodology that completes positioning sprints in two weeks versus the typical four to eight weeks at traditional agencies.
Key Takeaways
Product marketing expertise solves root causes: Agencies specializing in positioning and messaging address foundational GTM issues before scaling channels, preventing wasted ad spend on unclear value propositions
AI-powered execution compresses timelines: Genesys Growth delivers 15-day messaging audits and 2-week positioning sprints using AI workflows, compared to 30-90 day cycles at traditional agencies
Full-funnel agencies excel at channel optimization: GrowthHit and similar growth agencies perform best when companies already have clear positioning and need execution across paid, organic, and email channels
Implementation speed differs dramatically: AI-native approaches can deliver live deliverables in weeks, while traditional agencies often measure impact over several months
1. Genesys Growth: AI-Powered Product Marketing for B2B SaaS
Genesys Growth provides fractional product marketing and content consulting specifically for Series A+ B2B SaaS companies. Founded in 2022 by Matteo Tittarelli, the firm has served 45+ startups including Toast, Ahrefs, Common Room, Strapi, and Owner.com. The primary differentiator is extreme execution velocity using AI tools like Claude, Perplexity, ChatGPT, and Octave.
Core Capabilities
Positioning Sprint Plan: 2-week engagement for $15,000 including win/loss analysis, competitor research, ICP definition, messaging library, sales deck, and homepage wireframe with production-ready copy
Website Expansion Plan: $12,000/month minimum 3-month engagement for scaling organic traffic with core pages, solutions pages, competitor comparisons, and ad-hoc landing pages
Product Launch Plan: 45-day sprint for $15,000 covering launch strategy, landing page updates, LinkedIn series, blog announcements, and creator amplification
Storytelling Sprint Plan: $8,000/month for 3-6 months to own a market narrative through coordinated multi-format campaigns
Founder-Led Content Plan: $8,000/month for 6 months including LinkedIn profile optimization, 3-5 posts per week, and infographic wireframes
Sales Enablement Plan: $8,000/month for 2 months delivering sales deck copy, case studies, battle cards, and ROI calculators
AI-Native Methodology
Genesys Growth systematically leverages AI to compress traditional agency timelines. Ahrefs received a full messaging audit and repositioning in 15 days, with five revamped landing page types delivered in two weeks. Strapi's VP Marketing noted the work made processes "<3X faster" while maintaining high quality.
Proven Results
The firm has generated measurable outcomes across its client base:
HyperGrowth Partners: $3M+ pipeline generated from content with 5,500 Substack subscribers
Platformatic: 1M+ LinkedIn impressions and $600K pipeline influenced
Common Room: 650+ landing pages delivered with 175K impressions in 2 months
Mixmax: 10K+ monthly signups through PLG repositioning
Best For: Series A+ B2B SaaS companies needing product marketing expertise, positioning strategy, and fast execution. Ideal for teams with existing product-market fit that want to clarify messaging before scaling channels. View client success stories for detailed case studies.
2. NoGood: Performance Branding for Consumer and B2B Brands
NoGood combines creative excellence with analytics-driven performance marketing. Founded in 2016 and headquartered in NYC, the agency works with major brands including Nike, TikTok, and MongoDB. NoGood emphasizes "performance branding" that integrates creative development with growth metrics.
Core Capabilities
Performance marketing across paid social, search, and programmatic
Creative production and brand development
Growth analytics and attribution modeling
Social media management and influencer partnerships
Performance Track Record
NoGood has delivered strong results for clients across industries:
JVN Hair: 298% revenue increase
Gelato: 61% CAC reduction
Client retention rate: 84%
Platform Considerations
NoGood operates as a full-service growth agency with a broader consumer brand focus. The agency excels at creative-driven performance marketing but centers primarily on channel execution rather than B2B product positioning.
Best For: Consumer brands and B2B companies seeking performance branding with creative excellence. Organizations wanting major agency resources with strong retention track record.
3. Directive Consulting: Customer Generation for B2B Tech
Directive Consulting positions itself around "Customer Generation" rather than lead generation, emphasizing revenue outcomes over MQL volume. The agency states it has been operating since 2013 and works with B2B tech companies including Gong, Stack Overflow, and Uber Freight.
Core Philosophy
Directive's approach centers on a key principle: B2B teams should optimize toward pipeline and customers rather than MQLs and leads. This shifts focus from top-of-funnel metrics to actual revenue attribution.
Standout Features
Dark funnel measurement for activities invisible to traditional attribution
Revenue-focused optimization rather than lead volume
Advanced analytics and reporting capabilities
Integration with platforms like HubSpot, 6sense, and Demandbase
Platform Considerations
Directive focuses on demand generation rather than strategic positioning and messaging. Engagement length and onboarding timelines vary by scope; confirm specifics in a proposal.
Best For: Enterprise B2B tech companies with complex sales cycles seeking revenue attribution and customer generation focus. Organizations prioritizing pipeline quality over lead quantity.
4. Kalungi: Fractional CMO and Full-Service GTM
Kalungi provides fractional CMO services combined with full marketing execution for B2B SaaS companies. Founded in 2018 and headquartered in Seattle, the agency has 51-200 employees per LinkedIn.
Core Capabilities
Fractional CMO strategic leadership
ICP definition and positioning development
Demand generation and marketing operations
Full-service execution across channels
Pricing Structure
Third-party sources report Kalungi's monthly retainers range from $10,000-$40,000, positioning them at the higher end of growth marketing agencies. This reflects their comprehensive fractional CMO plus execution model.
Platform Considerations
Kalungi's strategic focus means longer timelines compared to execution-first models. The agency provides valuable strategic leadership but may move slower on tactical deliverables than AI-powered alternatives.
Best For: Early-stage B2B SaaS companies needing fractional CMO leadership without full-time executive overhead. Organizations building go-to-market functions from scratch that need both strategy and execution.
5. Ladder.io: Rapid Growth Experimentation
Ladder.io focuses on systematic growth experimentation through rapid testing frameworks. Founded in 2014 and based in New York, the agency has worked with a range of growth-stage and enterprise clients.
Core Approach
Ladder emphasizes velocity in testing growth hypotheses. Their methodology centers on running multiple experiments quickly to identify winning channels and tactics before scaling investment.
Core Capabilities
Systematic experimentation frameworks
Channel testing and validation
Growth strategy development
Paid acquisition optimization
Platform Considerations
Ladder excels at channel validation and rapid experimentation but focuses primarily on growth tactics rather than foundational positioning work. Pricing details require direct consultation.
Best For: Companies with established positioning seeking rapid channel validation. Teams wanting systematic experimentation to identify scalable growth channels quickly.
6. Single Grain: AI-Powered Content and Performance Marketing
Single Grain has operated since 2009, building a content and performance marketing agency that serves Amazon, Uber, and Salesforce. The agency has incorporated AI-powered capabilities into their service delivery.
Core Capabilities
Content marketing and SEO
Paid advertising management
Conversion rate optimization
Marketing strategy consulting
AI Integration
Single Grain has adopted AI tools to enhance their content and marketing workflows, though their approach differs from AI-native methodologies built into core service delivery from the ground up.
Platform Considerations
Single Grain brings extensive experience as one of the longer-running agencies in this space. Their broad service offering covers multiple channels but centers on execution rather than strategic positioning.
Best For: Companies seeking experienced content and performance marketing execution. Organizations wanting an established agency track record with AI-enhanced workflows.
7. Powered by Search: B2B SaaS SEO Specialists
Powered by Search specializes in SEO and content marketing exclusively for B2B SaaS companies. The agency has been operating since 2009 with 36 employees in Toronto and works with TouchBistro, Clio, and Loopio.
Core Capabilities
B2B SaaS-specific SEO strategy
Content marketing for software companies
Paid search management
Technical SEO implementation
Pricing Structure
Pricing starts from $7,500/month; higher tiers vary by engagement scope, positioning Powered by Search in the mid-to-upper tier of SEO-focused agencies.
Platform Considerations
Powered by Search brings deep B2B SaaS expertise within their SEO focus area. Their specialization provides strong channel expertise but centers on organic growth rather than broader programmatic SEO or positioning strategy.
Best For: B2B SaaS companies prioritizing organic search growth. Organizations seeking SEO specialists with deep software industry experience.
Why Genesys Growth Stands Out for GrowthHit Alternative Seekers
Product Marketing Specialization vs. Channel Execution
The fundamental difference between Genesys Growth and full-funnel growth agencies lies in core focus. GrowthHit allocates its Clutch-reported service focus across CRO (30%), PPC (20%), Social (20%), Email (15%), and SEO (15%). This channel-driven approach optimizes existing marketing but assumes positioning and messaging are already clear.
Genesys Growth starts with product marketing fundamentals: positioning, messaging, and GTM strategy. This addresses root causes before scaling channels, preventing the common scenario where companies spend heavily on ads promoting unclear value propositions.
Speed Through AI-Native Architecture
Traditional agency timelines reflect manual processes. Genesys Growth's systematic use of Claude for copy optimization, Perplexity for competitive research, and Octave for messaging management enables:
15-day messaging audits vs. 30-60 days at traditional agencies
2-week positioning sprints vs. 4-8 week industry standard
Weekly landing page deliverables vs. monthly content cycles
This speed advantage compounds over time. Companies working with Genesys Growth see live deliverables impacting pipeline in 2-8 weeks, while traditional agencies often require several months to show measurable impact.
Transparent Fixed Pricing
Genesys Growth publishes clear pricing with defined deliverables. This contrasts with hourly billing models or opaque retainer structures where costs vary based on time spent rather than outputs delivered.
Embedded Operator Model
Unlike traditional agency relationships with scheduled check-ins, Genesys Growth operates as an embedded team member. Octave's CEO described the engagement as working with a "one-man-army PMM/Growth Lead" who runs on autopilot while maintaining always-on Slack and email availability.
This model works directly with product, design, and sales teams rather than operating in a marketing silo. The approach also transfers AI prompts and workflows to client teams, building internal capabilities rather than creating ongoing dependency.
Frequently Asked Questions
What core services should I look for in a GrowthHit alternative for my B2B SaaS company?
The right alternative depends on your primary gap. If you need channel execution across paid, organic, and email, full-funnel agencies like GrowthHit, NoGood, or Single Grain provide comprehensive coverage. If your positioning and messaging remain unclear, product marketing specialists like Genesys Growth address foundational GTM issues before scaling channels. For strategic leadership without full-time overhead, Kalungi's fractional CMO model provides executive guidance plus execution.
How does an AI-powered growth marketing agency like Genesys Growth offer faster results?
Genesys Growth systematically uses AI tools across the workflow: Claude for copy optimization, Perplexity for competitive research, ChatGPT for customer analysis, and Octave for messaging management. This enables 15-day messaging audits versus 30-60 days at traditional agencies, and 2-week positioning sprints versus the typical 4-8 weeks. The AI-native architecture compresses timelines without sacrificing quality, as demonstrated by Strapi's VP Marketing noting processes became "<3X faster" while maintaining high standards.
What are the typical costs associated with hiring a top-tier growth marketing agency?
Pricing varies significantly across agency types. GrowthHit offers $1,000+ minimum projects with most engagements in the $10,000-$49,999 range. Third-party sources report Kalungi retainers at $10,000-$40,000 monthly. Powered by Search pricing starts from $7,500/month. Genesys Growth uses transparent fixed pricing: $15,000 for positioning sprints, $8,000-$12,000 monthly for ongoing engagements with defined deliverables rather than hourly billing.
Can a remote-first agency effectively cater to my specific industry or geographic needs?
Remote-first agencies like Genesys Growth serve global clients across time zones through async-first workflows using Notion, Figma, and Slack. Industry expertise matters more than physical proximity for B2B SaaS work. Genesys Growth has specific credibility with developer tools and technical B2B products, having repositioned complex platforms like Strapi (headless CMS), Platformatic (Node.js microservices), and AirOps (AI workflows). Client testimonials emphasize the ability to "break down complex concepts" and understand "technical markets and buyers."
What evidence of ROI should I expect from a performance marketing agency?
Strong agencies provide specific, quantified outcomes rather than activity metrics. GrowthHit reports 800%+ ROI for Kreyol Essence and scaling Neat Apparel from $9K to $114K monthly. NoGood achieved 298% revenue increase for JVN Hair. Genesys Growth documents $3M+ pipeline generated for HyperGrowth Partners, $600K pipeline influenced for Platformatic, and 10K+ monthly signups for Mixmax. Ask for case studies with specific metrics relevant to your business model.
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