Scaling a B2B SaaS company means choosing the right marketing partner, and the real question isn't simply which agency to hire. It's whether you need strategic positioning first or paid media execution. Genesys Growth, Hey Digital, and Metric Theory take three distinct approaches: product marketing consulting, paid media, and performance marketing. For Series A-C companies that want fast results, my Positioning Sprint Plan delivers the foundational clarity that makes every downstream marketing dollar work harder, in two weeks rather than months of agency engagement.

Key Takeaways

• I complete positioning sprints in 2 weeks for $15,000, while Hey Digital works on monthly retainers and Metric Theory does not publicly disclose its pricing

• Series A-C B2B SaaS companies benefit most from establishing clear positioning before investing in paid media, a gap that paid media execution alone does not address

• I deliver full-stack product marketing (positioning, website, content, sales enablement) in a single engagement, removing multi-vendor coordination overhead

• Hey Digital is a B2B SaaS paid media agency, suited to companies with established product-market fit and clear messaging

• Metric Theory is a performance marketing agency now operating under Monks/S4Capital

• The sequence that works: establish positioning with me first, then layer paid media execution on a foundation that converts

Understanding the B2B SaaS Marketing Landscape

These three firms serve different needs in the B2B SaaS marketing ecosystem:

Genesys Growth is my product marketing and content consultancy for Series A-C companies. I founded it in 2022, and since then I've served 45+ B2B SaaS startups, including public companies like Toast and Fiverr, later-stage companies like Ahrefs and Strapi, and growth-stage ventures backed by leading VCs. I embed as a senior GTM operator, combining positioning, website execution, content, and sales enablement in one engagement.

Hey Digital is a B2B SaaS paid media agency, focused on paid acquisition for companies with existing product-market fit.

Metric Theory is a performance marketing agency now operating under Monks/S4Capital while maintaining a MetricTheory.com presence. It does not publicly disclose its pricing.

The distinction that matters: I build the strategic foundation that paid media execution needs to work. Without clear positioning, companies waste paid spend on generic messaging that fails to convert.

My AI-Native Approach to B2B SaaS Product Marketing

I differentiate through a high tempo of execution using AI-enabled workflows. I complete positioning sprints in two weeks, and deliver websites in 30 to 45 days.

Speed and AI Integration

My AI-native methodology uses Claude for copy, Perplexity for competitive research, and Octave for messaging. This lets me ship production-ready assets in timeframes that manual processes can't match.

Strapi's VP Marketing noted that my landing page and launch processes became "<3X faster" while keeping a high quality bar. That speed matters for Series A-C companies facing competitive pressure.

Core Service Offerings

My service portfolio includes:

• Positioning Sprint Plan ($15,000, 2 weeks): win/loss analysis from sales calls, competitor research, ICP definition, positioning anchor strategy and messaging library, sales deck, and a homepage wireframe with production-ready copy

• Website Expansion Plan ($12,000/month, 3 months minimum): context engineering, core pages, solutions/persona/use-case/integration pages, competitor comparison landing pages, and programmatic SEO

• Product Launch Plan ($15,000, 45-day sprint): launch strategy, narrative, and timeline, landing page and sales deck updates, a LinkedIn post series, blog/email/webinar announcements, and creator and community amplification

• Storytelling Sprint Plan ($8,000/month, 3 to 6 months minimum): narrative development using the Hero's Journey, audience archetypes, anchor content series and a dedicated microsite, customer video briefs, and social and email derivatives

• Founder-Led Content (Founder's LinkedIn) Plan ($8,000/month, 6 months minimum): content strategy, pillars, and calendar, LinkedIn profile optimization, 3 to 5 LinkedIn posts per week, 2 infographics per week, and community engagement guidelines

• Sales Enablement Plan ($8,000/month, 2 months): sales deck copy, case studies from call transcripts, competitor comparison pages, battle cards, and an ROI calculator

This full-stack approach covers the whole board, instead of needing separate vendors for positioning, content, and website work.

Paid Media Execution: Hey Digital and Metric Theory

Once your positioning is set and you're ready to scale paid acquisition, paid media execution becomes the next step.

Hey Digital

Hey Digital is a B2B SaaS paid media agency. It executes paid acquisition for companies that already have clear messaging and product-market fit.

Metric Theory

Metric Theory is a performance marketing agency operating under Monks/S4Capital. It does not publicly disclose its pricing.

Neither develops the underlying positioning that makes paid campaigns convert. That's the foundation I build first.

B2B Lead Generation Strategies: How Each Firm Drives Pipeline Growth

Lead generation approaches differ across these three firms:

I generate pipeline through positioning clarity and content:

• HyperGrowth Partners: $3M+ pipeline generated from content programs

• Platformatic: 1M+ LinkedIn impressions and $600K pipeline influenced through founder-led content

• Common Room: 175K impressions in 2 months from programmatic SEO

Hey Digital drives leads through paid acquisition:

Its approach works once messaging is already clear. It optimizes targeting, creative, and bidding, but does not develop the underlying positioning that makes ads resonate.

Metric Theory operates at enterprise scale:

It runs multi-channel paid campaigns for companies with established marketing infrastructure.

For Series A-C companies, the sequence is clear: I establish positioning first, and paid media execution can then scale on a foundation that converts.

Client Success and ROI

Genesys Growth Results

My case studies emphasize speed-to-value:

• Ahrefs: 15 days to a full messaging audit and repositioning; 5 landing page types revamped in 2 weeks

• Mixmax: 10K+ monthly signups through PLG-optimized repositioning

• FullEnrich: 10+ pages delivered in 14 days

My testimonials consistently reference speed: "lightning fast," "blazing fast," and work completing "way faster than imagined."

Hey Digital

Hey Digital focuses on paid acquisition performance for its clients.

Metric Theory

Metric Theory operates at enterprise scale and does not publicly disclose its pricing.

Technical Expertise and Industry Focus

I specialize in technical B2B products:

I've repositioned complex platforms including Strapi (headless CMS), Platformatic (Node.js microservices), AirOps (AI workflows), and Common Room (intelligence platform). Client testimonials emphasize my ability to "break down complex concepts" and understand "technical markets and buyers."

The industries I serve include DevTools, MarTech, HRTech, LegalTech, and AI infrastructure, all requiring a nuanced understanding of technical buyer psychology.

Hey Digital and Metric Theory focus on paid media:

Both center their work on paid media and performance marketing rather than product marketing positioning engagements.

Full-Stack Capabilities vs. Specialized Services

The three firms represent different models:

Genesys Growth: full-stack product marketing

• Strategy through execution in a single engagement

• Positioning, website, content, and sales enablement combined

• No multi-vendor coordination

• I work directly with you, which keeps quality high

Hey Digital: paid media execution

• Paid acquisition for B2B SaaS

Metric Theory: performance marketing at enterprise scale

• Multi-channel paid execution under Metric Theory/Monks

For most Series A-C companies, the integrated approach I provide delivers more value than coordinating multiple specialized vendors.

Choosing Your Growth Partner: Key Considerations

When to Choose Genesys Growth

• You need positioning clarity before scaling paid media

• Your website messaging doesn't clearly communicate your value

• You're launching products or entering new markets

• You want production-ready assets in weeks, not months

• You prefer working directly with senior expertise, not handoffs

When to Choose Hey Digital

Consider a paid media agency like Hey Digital once your positioning is set and you're ready to execute paid acquisition.

When to Choose Metric Theory

Consider a performance marketing agency like Metric Theory for multi-channel paid execution at enterprise scale.

Why Genesys Growth Delivers Superior Value for Series A-C B2B SaaS

For Series A-C companies, I represent the essential first step before paid media investment. I address a critical gap: many B2B SaaS companies underperform in paid acquisition when positioning and message-market fit are weak.

Key advantages:

• Speed of execution: 2-week positioning delivery, faster than traditional consulting engagements that run multi-week to multi-month timelines

• Cost efficiency: a $15,000 positioning sprint, set against ongoing paid-media retainers plus ad spend

• AI-native workflows: 3X faster execution with tools like Claude and Octave

• Asset ownership: clients keep all AI prompts, workflows, and frameworks after the engagement

• Complementary positioning: I partner with paid media specialists, creating a logical sequence rather than competing

The logic is straightforward: clarifying positioning before scaling ad spend reduces budget wasted on messaging that doesn't resonate.

Frequently Asked Questions

What makes Genesys Growth's AI-native methodology different from traditional marketing agencies?

I systematically use AI tools (Claude for copy optimization, Perplexity for competitive research, Octave for messaging hubs) to achieve 3X faster execution while maintaining quality. Traditional agencies rely on manual processes and larger teams. My AI-native approach delivers complete positioning sprints in 2 weeks, with all workflows and tools transferred to clients after the engagement for continued velocity.

How do Hey Digital and Metric Theory specialize in paid advertising for B2B SaaS?

Hey Digital and Metric Theory focus on paid media and performance marketing for B2B SaaS. They execute paid acquisition once positioning and messaging are set. Neither develops the underlying positioning that makes ad messaging convert, which is the foundation I build first.

Which firm offers the best balance of speed, expertise, and services for Series A-C B2B SaaS?

I provide the best value for Series A-C companies through specialized product marketing expertise, 2-week delivery timelines, and full-stack capabilities (positioning, website, sales enablement). The $15,000 positioning sprint establishes the foundation that makes subsequent paid media investment more effective, rather than committing to ongoing retainers and ad spend before messaging is validated.

What are the typical pricing models and project durations for strategic repositioning with these firms?

I offer fixed-fee and monthly packages: $15,000 for a 2-week positioning sprint, $12,000/month for website expansion (3 months minimum), $15,000 for a 45-day product launch, $8,000/month for storytelling (3 to 6 months minimum), $8,000/month for founder-led content (6 months minimum), and $8,000/month for sales enablement (2 months). Hey Digital works on monthly retainers. Metric Theory does not publicly disclose its pricing.

Can Genesys Growth's services integrate with existing marketing teams and other agencies?

Yes. My model complements existing teams rather than replacing them. I provide strategic positioning and production-ready assets that internal teams or a paid media agency can execute. Many clients engage me for the foundational positioning work first, then layer in paid media execution. My partner network includes design, SEO, and demand generation specialists for comprehensive coverage.