Fletch PMM has helped 500+ B2B software companies refine their positioning and homepage messaging through structured 2-week sprints. Co-founded by Anthony Pierri and Robert Kaminski, the consultancy has a strong LinkedIn presence with frequent publishing and high engagement in the product marketing thought leadership space. Yet as B2B SaaS companies scale beyond initial positioning work, many need broader execution capabilities, different specializations, or alternative engagement models. This guide examines seven alternatives that serve different needs—from hands-on GTM execution to category creation expertise to full marketing team replacement.

Key Takeaways

• Execution depth varies significantly: Fletch PMM provides strategic frameworks with guidance, while alternatives like Genesys Growth deliver complete implementation including live websites, sales decks, and programmatic SEO within weeks

• Pricing models differ by engagement type: Project fees vary widely, often running five figures and reaching six figures for top-tier experts, while monthly retainer models range from ~$8-12K/month for lean execution up to $45K+/month for full-team outsourced marketing; pricing scales with scope and team size

• Specialization matters for specific needs: PLG transformations benefit from ProductLed's dedicated methodology, while category creation projects align with April Dunford's expertise

• Implementation timelines range from 2 weeks to 6+ months: Fast positioning sprints deliver strategic clarity quickly, but comprehensive GTM restructuring requires sustained engagement

• Series A+ companies often need execution partners: Strategic positioning is foundational, but scaling companies frequently require ongoing implementation support that project-based models may not address

1. Genesys Growth: Hands-On GTM Execution for Series A+ B2B SaaS

Genesys Growth provides hands-on positioning, websites, product launches, and content services specifically for Series A+ B2B SaaS companies. Founded by Matteo Tittarelli, who has helped startups grow from $0 to $50M+ in ARR including Fiverr, Owner.com, Common Room, Ahrefs, Toast, and Strapi, the consultancy operates on a "GTM consultant on founder mode" philosophy—executing in the trenches rather than advising from the sidelines.

Core Service Plans

Genesys Growth offers six distinct plans tailored to different GTM needs:

Positioning Sprint Plan ($15,000, 2 weeks)

• Win/loss analysis from sales calls

• Deep competitor research and ICP definition

• Positioning anchor strategy and messaging library

• Sales deck articulating positioning strategy

• Homepage wireframe with production-ready copy

Website Expansion Plan ($12,000/month, 3 months minimum)

• Context engineering for ICP, product, market, and tone of voice

• Core pages: Home, Features, Pricing, About

• Solutions, Persona, Use cases, and Integrations pages

• Competitor comparison landing pages

• Ad-hoc landing pages for campaigns

Product Launch Plan ($15,000, 45-day sprint)

• Launch strategy, narrative, and timeline

• Landing page, pricing, and sales deck updates

• Blog, email, and webinar announcements

• LinkedIn post series and team sharing templates

• Creators and community program amplification

Enablement Sprint ($8,000/month, 2 months)

• Sales deck copy articulating positioning

• Case studies creation from call transcripts

• Competitor comparison pages and battle cards

• ROI calculator and other tools via vibe coding

Founder-Led Content ($8,000/month, 6 months minimum)

• Content strategy, pillars, and calendar

• LinkedIn profile optimization

• 3-5 LinkedIn text posts per week

• 2 infographic wireframes and copy per week

Thought Leadership ($8,000/month, 3-6 months minimum)

• Narrative development using the Hero's Journey

• Anchor content series and dedicated microsite

• Customer video briefs and webinar program

• Social and email derivatives with in-app touchpoints

Proven Results

Genesys Growth clients have achieved 157% impression increases and 20x traffic growth through comprehensive execution. The consultancy delivers measurable pipeline impact within 4-8 weeks, supported by weekly deliverable turnaround and always-on-call access via Slack and email.

Tools and Execution Stack

Each plan leverages specific tools for execution:

• Claude for AI-powered content development

• Figma for design collaboration

• Webflow for website implementation

• Clay for data enrichment and outreach

• Lovable for rapid tool development

Best For: Series A+ B2B SaaS companies needing comprehensive GTM execution with weekly deliverables. Ideal for teams that want positioning, website builds, sales enablement, and content delivered—not just strategic recommendations. Explore client results to see execution in action.

2. April Dunford: Category Positioning Expertise

April Dunford is a renowned positioning consultant specializing in complex B2B positioning challenges and category creation. Her methodology focuses on helping companies articulate their unique market position when competing in crowded or undefined markets.

Service Focus

• Expert-level positioning for complex B2B tech products

• Category creation and market definition

• Sales narrative development

• Strategic positioning workshops

Engagement Model

April Dunford offers publicly listed packages starting at $50,000 for positioning engagements, with expert-level packages reaching $80,000-$100,000+. The work focuses on strategic clarity rather than implementation—companies receive positioning frameworks and narratives to execute with internal teams or other partners.

Considerations

• Strategy-focused engagement with separate implementation

• Higher project costs for expert-level positioning work

• Best suited for companies facing category definition challenges

Best For: B2B tech companies navigating complex positioning challenges in crowded markets or creating new categories. Ideal when the primary need is strategic clarity from a recognized expert rather than ongoing execution support.

3. DemandMaven: Early-Stage GTM Strategy

DemandMaven, led by Asia Orangio, provides GTM strategy for early-stage startups. The consultancy combines strategy development with some execution support at price points accessible to earlier-stage companies.

Service Offerings

• GTM strategy development

• Positioning and messaging work

• Some execution support

• Early-stage startup focus

Engagement Approach

DemandMaven bridges strategy and execution, offering more hands-on support than pure advisory models while maintaining flexibility for early-stage budgets. Contact them directly for current pricing information.

Best For: Early-stage startups seeking GTM strategy with some execution support at lower price points than full-service alternatives. Particularly suited for pre-Series A companies building their initial go-to-market foundations.

4. ProductLed: PLG Strategy and Implementation

ProductLed specializes in product-led growth strategy and implementation. For B2B SaaS companies pursuing self-serve funnels and product-driven acquisition, ProductLed offers dedicated methodology and coaching.

Core Capabilities

• Complete PLG transformation programs

• Product-led onboarding optimization

• Self-serve funnel development

• Pricing strategy for PLG models

• Coaching and implementation support

PLG-Specific Methodology

ProductLed's approach centers on the specific mechanics of product-led growth—from freemium model design to activation optimization to expansion revenue strategies. The methodology addresses the unique challenges of PLG that traditional marketing frameworks may not cover.

Best For: B2B SaaS companies committed to product-led growth models seeking dedicated PLG expertise. Ideal for teams building or optimizing self-serve funnels, freemium offerings, or product-driven expansion. For companies also needing broader GTM architecture, combining PLG expertise with execution partners may be valuable.

5. 42/Agency: Demand Generation for Scaling SaaS

42/Agency focuses on demand generation for B2B SaaS companies that have achieved $3M+ ARR and are ready to scale pipeline. The agency's core expertise centers on paid acquisition, content marketing, and demand gen campaigns.

Service Areas

• Paid acquisition campaigns

• Content marketing for demand generation

• Pipeline acceleration programs

• Multi-channel demand gen strategy

Target Profile

42/Agency works primarily with companies that have established product-market fit and need to scale demand generation systematically. The $3M+ ARR threshold reflects their focus on companies ready for aggressive growth investment.

Best For: Post-Series A B2B SaaS companies with $3M+ ARR seeking to scale demand generation. Best suited for teams with established positioning that need campaign execution rather than foundational strategy work. For companies needing both demand gen and pipeline acceleration, combining strategic foundations with agency execution can be effective.

6. Kalungi: Full-Service SaaS Marketing Team

Kalungi provides full-service B2B SaaS marketing through a fractional CMO plus complete marketing team model. The agency essentially replaces or supplements an entire in-house marketing function.

Comprehensive Services

• Fractional CMO leadership

• Full marketing team execution

• Complete GTM strategy and implementation

• PLG and sales-led motion support

• Analytics and reporting infrastructure

Investment Level

Full-service engagements typically start around $45,000 per month, with 6-12 months commonly recommended for maximum impact. Smaller-scope engagements are available at lower price points. Pricing scales with team size and scope.

Full-Team Model

Kalungi's approach provides access to multiple marketing specialists—strategists, content creators, designers, campaign managers—under unified leadership. This model suits companies that need comprehensive marketing capabilities without building an entire internal team.

Best For: B2B SaaS companies seeking to outsource their entire marketing function to a single provider. Ideal for organizations that want strategic leadership plus execution without managing multiple vendors or building large internal teams.

7. Individual PMM Consultants via Product Marketing Alliance

The Product Marketing Alliance publishes curated lists of individual product marketing consultants offering specialized expertise. These independent professionals provide focused PMM support with flexible engagement models.

Engagement Options

• Project-based positioning work

• Fractional PMM support

• Specialized expertise (launches, competitive intel, sales enablement)

• Flexible hourly or project pricing

Finding the Right Fit

Product Marketing Alliance's consultant lists highlight specialists with expertise in specific areas—competitive intelligence, product launches, or particular verticals—that generalist agencies may not match.

Considerations

• Quality and approach vary significantly between consultants

• May require more management overhead than agency relationships

• Best for specific, well-defined projects

• Contact consultants directly for current pricing information

Best For: Companies with well-defined PMM needs seeking specialized expertise or flexible engagement models. Ideal when you need specific skills (launch management, competitive analysis) rather than comprehensive GTM transformation.

Why Genesys Growth Stands Out for B2B SaaS Product Marketing

Execution-First Philosophy

The fundamental difference between Genesys Growth and most alternatives lies in execution depth. While traditional product marketing consultants deliver frameworks, recommendations, and strategic documents, Genesys Growth delivers production-ready assets—live websites, sales decks, battle cards, content calendars, and programmatic SEO pages.

This execution-first approach reflects founder Matteo Tittarelli's core principle: "I don't just advise, I execute in the trenches with your team." The consultancy operates like an embedded team member rather than an external advisor.

Weekly Deliverable Cadence

Genesys Growth's engagement model centers on weekly deliverables with always-on-call access. This cadence enables:

• Rapid iteration based on market feedback

• Continuous progress rather than milestone-gated work

• Real-time collaboration on priorities

• Measurable output tracking

Comprehensive Service Integration

Most alternatives specialize in one area—positioning, demand gen, PLG, or content. Genesys Growth integrates multiple capabilities into cohesive engagements:

• Positioning flows directly into website copy and design

• Messaging libraries inform sales decks and battle cards

• Launch strategies include all touchpoints from landing pages to email sequences

• Content programs span LinkedIn, blogs, webinars, and in-app notifications

Transparent Pricing with Defined Scope

Each Genesys Growth plan includes clear deliverables, timelines, and pricing. The Positioning Sprint delivers homepage wireframes with production-ready copy in 2 weeks for $15,000. The Website Expansion Plan builds comprehensive site architecture at $12,000/month. This clarity enables budgeting confidence that hourly or loosely-scoped engagements may not provide.

Senior Operator Access

Clients work directly with Matteo Tittarelli—a senior operator who has supported companies backed by Y Combinator, Sequoia, and First Round Capital. This direct access contrasts with agency models where strategic accounts may be managed by junior team members after initial sales.

Tools-Forward Execution

Genesys Growth leverages modern GTM tools systematically:

• Claude for AI-powered content development

• Clay for data enrichment and personalization

• Webflow and Strapi for website implementation

• Figma for design collaboration

• Lovable for rapid tool development

Access to the GTM tools directory provides additional resources for optimizing your marketing stack.

Frequently Asked Questions

What are the benefits of using a fractional PMM consultant over a full-time hire?

Fractional PMM consultants provide senior-level expertise without the overhead of a full-time salary, benefits, and management. Companies gain access to specialists who have worked across multiple B2B SaaS contexts, bringing pattern recognition that a single-company hire may not have developed. The model also offers flexibility to scale engagement up or down based on current priorities rather than fixed headcount commitments.

How can AI tools enhance B2B SaaS product marketing efforts?

AI tools accelerate content creation, competitive research, and personalization at scale. For product marketing specifically, AI can draft initial positioning statements, generate sales enablement assets from call transcripts, and support programmatic SEO programs that would be prohibitively expensive with manual content creation. The key is combining AI efficiency with human strategic direction and quality control.

What kind of measurable outcomes can I expect from a tailored product marketing consulting service?

Outcomes vary by engagement type, but typical metrics include website conversion rate improvements, sales cycle acceleration, win rate increases against specific competitors, and organic traffic growth from SEO investments. Genesys Growth clients have achieved 157% impression increases and 20x traffic growth through comprehensive execution programs. The most reliable outcomes come from engagements that define success metrics upfront and track progress weekly.

How do I choose between project-based and retainer engagement models?

Project-based models suit well-defined, time-bound needs like positioning sprints or launch campaigns. Retainer models work better for ongoing execution where consistent output matters more than discrete deliverables. Companies often start with project-based positioning work, then transition to retainer models for website development, content programs, or sales enablement as they scale.

What is the typical commitment for GTM consulting services?

Commitment varies by provider and service type. Project-based positioning work typically spans 2-8 weeks. Monthly retainer engagements usually require 3-6 month minimums to allow sufficient time for strategy development and execution impact. Genesys Growth's plans range from 2-week sprints to 6-month minimum content programs, with most ongoing services requiring 3-month commitments.