Fractional CMO adoption has grown significantly in recent years, with growing companies increasingly reconsidering their CMO hiring strategy. While Chief Outsiders markets itself as the nation's leading Execs-as-a-Service firm with 120+ fractional executives, Series A+ B2B SaaS companies often need specialized product marketing expertise rather than broad enterprise marketing leadership. This guide examines seven alternatives for teams seeking hands-on GTM acceleration, starting with Genesys Growth's boutique B2B SaaS consulting services that combine positioning, content, and product launches with weekly deliverable turnaround.

Key Takeaways

• Specialized B2B SaaS expertise delivers faster results: Boutique consultants like Genesys Growth focus exclusively on product marketing and positioning for technical products, offering depth that generalist firms spread across industries may not match

• Fractional engagement saves significant capital: With full-time US CMO salaries averaging about $370,000, fractional models can reduce costs materially depending on scope and hours, with total annual fractional investment of $120,000-$216,000 comparing favorably to full-time CMO costs of $334,000-$535,000 including salary, bonuses, benefits, and recruitment

• Hands-on execution outpaces advisory-only models: Working directly with senior operators who execute alongside your team accelerates GTM timelines compared to consultants who only provide strategic recommendations

• Industry-specific playbooks accelerate scaling: Providers with proprietary SaaS methodologies like Kalungi's T2D3 or Genesys Growth's positioning sprints offer battle-tested frameworks built from working with dozens of similar companies

• Implementation speed varies dramatically: Boutique specialists can begin delivering within days, while larger providers may require several weeks of onboarding depending on procurement and stakeholder alignment

1. Genesys Growth: The Boutique B2B SaaS Product Marketing Specialist

Genesys Growth provides hands-on positioning, websites, product launches, and content services exclusively for Series A+ B2B SaaS companies. Founded by Matteo Tittarelli, who has helped startups grow from $0 to $100M+ ARR including Fiverr, Owner.com, Common Room, Ahrefs, Toast, and Strapi, the firm operates on a founder mode philosophy: executing in the trenches rather than just advising from the sidelines.

Core Service Offerings

Genesys Growth structures engagements around specific GTM outcomes rather than vague retainers:

• Positioning Sprint: 2-week engagement at $15,000 delivering win/loss analysis, competitor research, ICP definition, messaging library, sales deck, and homepage wireframe with production-ready copy

• Website Expansion: $12,000/month (3-month minimum) for scaling organic traffic, brand authority, and LLM citations through core pages, solutions pages, and competitor comparison landing pages

• Product Launch: 45-day sprint at $15,000 covering launch strategy, landing pages, blog announcements, LinkedIn series, and creator amplification

• Sales Enablement: $8,000/month (2-month minimum) for sales decks, case studies, battle cards, ROI calculators, and competitor comparison assets

• Founder-Led Content: $8,000/month (6-month minimum) for LinkedIn audience building with 3-5 posts per week and infographic wireframes

• Thought Leadership: $8,000/month (3-6 month minimum) for narrative development, anchor content series, and multi-format campaign execution

What Sets Genesys Growth Apart

The firm's boutique structure enables direct access to senior expertise without agency layers. Every engagement is built around weekly deliverables and high-touch access with communication channels defined per engagement. This model serves founders and marketing leaders who need execution velocity rather than lengthy discovery phases.

Genesys Growth's product positioning frameworks approach combines deep technical product understanding with clear messaging that resonates with technical buyers. The firm works with companies backed by world-leading investors including Y Combinator, Sequoia, and First Round Capital.

Best For: Series A+ B2B SaaS companies needing specialized product marketing, positioning, and content expertise with hands-on execution. Ideal for founders who want a GTM consultant operating in founder mode rather than traditional consulting overhead.

2. Kalungi: Full-Service B2B SaaS Marketing with T2D3 Playbook

Kalungi specializes exclusively in B2B SaaS marketing with their proprietary T2D3 (Triple, Triple, Double, Double, Double) growth playbook. Founded in 2018, the firm has served over 100 SaaS clients with an instant-on team model that provides complete marketing department capabilities from day one.

Service Highlights

• T2D3 Playbook: Proprietary methodology designed specifically for rapid SaaS scaling through repeatable growth phases

• HubSpot Diamond Partner: Top-tier partnership status (note: HubSpot also has Elite tier above Diamond) for platform implementation and optimization

• Instant-On Team: Full-service execution including fractional CMO, demand generation, content, and RevOps

• Pay-for-Performance Option: Unique accountability model tying compensation to results

Engagement Model

Kalungi's full-service approach provides VC-backed startups with complete marketing department replacement. The team handles strategy through execution across channels, making it suitable for companies without existing marketing infrastructure.

Best For: VC-backed B2B SaaS startups needing a complete marketing team from day one. Companies prioritizing HubSpot expertise and structured playbook-driven growth.

3. NoGood: Data-Driven Growth Marketing with AI Focus

NoGood positions itself as a growth marketing agency founded in 2017. The firm specializes in AI transformation and marketing automation across multiple industries.

Core Capabilities

• AI Transformation: Specialty in implementing AI-powered marketing automation and analytics

• Multi-Channel Performance: Integrated team spanning SEO, paid media, lifecycle marketing, and CRO

• High-Velocity Experimentation: Data-driven approach with rapid testing cycles

• Fractional CMO Services: Strategic leadership combined with execution capabilities

Pricing and Engagement

NoGood operates on custom pricing based on scope and company growth stage—contact them directly for quotes. The firm serves multiple industries beyond SaaS, bringing cross-industry insights to growth challenges.

Best For: Growth-stage companies prioritizing data-driven marketing with AI and automation capabilities. Teams seeking performance marketing expertise across multiple channels.

4. Marketri: B2B Momentum Model Framework

Marketri, founded in 2004, focuses on mid-market B2B companies with their proprietary M3 Momentum Model framework. The firm offers fractional CGO (Chief Growth Officer) options alongside traditional CMO services.

M3 Momentum Model

Marketri's framework emphasizes predictable, repeatable growth through structured processes:

• Strategic planning and market analysis

• Demand generation and pipeline acceleration

• Sales and marketing alignment

• Revenue operations optimization

Service Structure

• Fractional CMO: Part-time executive marketing leadership

• Fractional CGO: Revenue-aligned leadership spanning marketing and sales

• Custom Pricing: Tailored based on company size and scope

Best For: Mid-market B2B companies seeking predictable growth frameworks. Organizations wanting revenue-aligned leadership that bridges marketing and sales functions.

5. Digital Authority Partners: Full-Service Digital Marketing

Digital Authority Partners provides comprehensive digital marketing services including fractional CMO capabilities. The firm serves companies across industries with integrated digital strategies spanning SEO, paid media, web development, and conversion optimization.

Service Portfolio

• Fractional CMO Leadership: Strategic marketing guidance and team direction

• SEO and Content Marketing: Organic traffic growth and thought leadership

• Paid Media Management: Multi-channel advertising across search and social

• Web Development: Design and development for conversion optimization

• Marketing Automation: Implementation and optimization of martech stacks

Engagement Approach

Digital Authority Partners takes a full-service approach, handling both strategy and execution across digital channels. The firm works with companies at various stages, from startups to established enterprises.

Best For: Companies seeking comprehensive digital marketing support across multiple channels. Teams wanting a single partner for both strategic leadership and tactical execution.

6. Fractional CMO Partners: Pipeline-Focused Marketing Leadership

Fractional CMO Partners focuses on pipeline accountability and demand generation. The firm emphasizes sales-marketing alignment as a core differentiator, ensuring marketing efforts translate directly to revenue outcomes.

Core Focus Areas

• Pipeline Accountability: Direct responsibility for lead generation and pipeline metrics

• Demand Generation: Multi-channel campaigns designed for qualified lead volume

• Sales Alignment: Tight integration between marketing activities and sales processes

• Revenue Attribution: Clear measurement connecting marketing investment to revenue

Engagement Philosophy

The firm positions fractional CMOs as pipeline owners rather than brand stewards, appealing to companies with aggressive growth targets and sales-driven cultures.

Best For: Companies prioritizing lead generation and pipeline metrics above brand building. Sales-driven organizations wanting marketing leadership accountable to revenue targets.

7. CMOx: Framework-Driven Fractional Marketing

CMOx, founded in 2018, offers fractional CMO services built around their Functional Marketing framework. The firm takes a systematic approach to marketing leadership, providing structure for companies scaling their marketing functions.

Functional Marketing Framework

CMOx structures engagements around core marketing functions:

• Strategy Development: Market positioning and competitive differentiation

• Team Building: Hiring, training, and organizational design

• Process Implementation: Repeatable systems for marketing operations

• Performance Management: KPIs, dashboards, and accountability structures

Target Audience

The firm focuses on fast-growth startups needing structured marketing leadership. CMOx positions its framework as particularly valuable for companies building marketing teams for the first time.

Best For: Fast-growth startups establishing marketing functions for the first time. Companies wanting systematic frameworks for marketing team development and operations.

Why Genesys Growth Stands Out for B2B SaaS GTM

Execution Over Advisory

The fundamental difference between Genesys Growth and traditional fractional CMO firms lies in the execution model. While most fractional CMOs provide strategic guidance and expect internal teams to implement, Genesys Growth delivers finished work products weekly. This approach serves Series A+ companies that need immediate GTM velocity without building large internal teams first.

Specialized B2B SaaS Depth

Genesys Growth works exclusively with B2B SaaS companies, building deep pattern recognition across positioning, product launches, and content strategies specific to technical products. This specialization means faster time-to-impact compared to generalist consultants who need ramp-up time understanding SaaS business models, buyer journeys, and competitive dynamics.

Pricing Transparency and Flexibility

Unlike enterprise fractional CMO firms that may charge undisclosed retainers, Genesys Growth offers outcome-based pricing tied to specific deliverables:

• Sprint-based engagements for positioning ($15,000) and product launches ($15,000)

• Monthly retainers starting at $8,000 for ongoing content and enablement

• Clear scope definitions eliminating ambiguity about what's included

Direct Senior Access

Every Genesys Growth engagement provides direct access to Matteo Tittarelli, who has guided companies from zero to $100M+ ARR. There are no junior team members or account managers creating distance between strategic expertise and execution. This model ensures the same person developing your go-to-market architecture is also writing your positioning copy and building your sales decks.

When to Choose Genesys Growth

Select Genesys Growth when your Series A+ B2B SaaS company needs:

• Positioning clarity for technical products that buyers struggle to understand

• Programmatic SEO and website expansion for organic growth

• Product launch execution with coordinated multi-channel campaigns

• Sales enablement assets created rapidly without internal bottlenecks

• Founder-led content programs that build pipeline through LinkedIn

Explore case studies showing results across positioning sprints, website expansions, and product launches for companies backed by leading investors.

Frequently Asked Questions

What is the difference between a fractional CMO and a marketing consulting firm?

A fractional CMO serves as a part-time executive marketing leader integrated into your company, typically handling strategy, team management, and cross-functional alignment. Marketing consulting firms provide strategic recommendations and frameworks but generally expect clients to implement internally or through other resources. Some providers like Genesys Growth combine both models, providing strategic direction with hands-on execution of deliverables. The right choice depends on whether you need leadership and guidance or finished work products.

How can a fractional GTM expert help my Series A+ B2B SaaS company scale?

Fractional GTM experts bring pattern recognition from working with dozens of similar companies, accelerating decisions that would otherwise require months of internal experimentation. They can establish positioning that differentiates your product, build content engines that generate organic pipeline, and create sales enablement assets that help your team close deals faster. Companies working with fractional experts report significant time-to-impact advantages compared to building capabilities internally.

What should I look for when evaluating alternatives to Chief Outsiders?

Evaluate alternatives based on industry specialization, execution model, and pricing structure. Consider whether you need broad marketing leadership or specialized expertise in areas like product marketing, content, or demand generation. Assess whether the provider advises or executes, as this dramatically impacts how quickly you'll see results. Review case studies from companies similar to yours in stage, industry, and business model. Finally, understand total cost including any additional resources you'll need to hire internally to implement recommendations.

How can AI be integrated into my GTM strategy for better outcomes?

AI accelerates GTM execution across content creation, competitive intelligence, sales enablement, and personalization. Effective integration starts with establishing clear positioning and messaging foundations, then using AI to scale production of derivative content, battle cards, and sales assets. The best GTM tools combine AI capabilities with human strategic oversight. Companies that invest in AI-powered workflows report faster content production, more comprehensive competitive coverage, and improved personalization at scale.

What is the typical engagement model and cost for a high-impact fractional marketing service?

Fractional marketing services typically vary widely based on company size and scope. Early-stage companies ($1M-$10M revenue) typically invest $5,000-$15,000 monthly, while growth-stage companies ($10M-$50M) invest $10,000-$25,000 monthly. Engagement models include ongoing retainers, sprint-based projects, and hybrid approaches combining both. Total annual investment of $120,000-$216,000 for fractional services compares favorably to full-time CMO costs of $334,000-$535,000 including salary, bonuses, benefits, and recruitment, with average full-time US CMO salaries around $370,000.

Can a fractional GTM partner help with internal team development and hiring?

Yes, many fractional GTM partners include team development as part of their engagement. This ranges from defining role requirements and interviewing candidates to training existing team members and establishing processes. Providers like Kalungi and Genesys Growth's Fractional Plan specifically include team restructuring and hiring support. Building internal capabilities alongside fractional support ensures sustainable growth after the engagement concludes, with knowledge transfer happening throughout the relationship rather than at termination.