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RB2B: Complete 2025 Tool Guide
Convert anonymous US website visitors into actionable leads with real-time alerts
Overview
RB2B is a website visitor identification platform that converts anonymous US website traffic into actionable sales leads by revealing individual visitor identities with LinkedIn profiles delivered directly to Slack in real-time. The platform solves a critical problem where 95% of website visitors leave without converting, identifying 20-30% of US visitors at the person level with full names, job titles, and business emails for immediate sales engagement.
Pros and Cons
Top 3 Differentiators:
Person-level identification: Unlike competitors offering only company data, RB2B identifies individual visitors with LinkedIn profiles and contact information
Real-time Slack integration: Instant notifications enable sales teams to engage prospects within minutes of high-intent website visits
Forever free tier: 150 monthly credits with no time restrictions, allowing permanent access for small businesses and testing
Top 3 Limitations:
US-only restriction: Person-level identification works exclusively for US traffic, eliminating value for international businesses
Low actual match rates: Real-world identification often hits 10-20% rather than advertised 20-30% of visitors
Credit-based pricing creates unpredictability with no rollover between billing cycles and significant price jumps from free to paid tiers
Who It's For
Ideal for US-focused B2B SaaS companies in the small to mid-market segment with 1,000-10,000 monthly website visitors. Sales development representatives leverage real-time alerts for immediate prospect engagement, while marketing directors use the platform to attribute website traffic to revenue. Founder-CEOs at smaller companies personally engage high-value visitors. Perfect for teams using Slack for communication with established sales processes for rapid lead response.
Use Cases and Applications
Sales Development: SDRs receive instant Slack alerts when prospects visit high-intent pages like pricing or demos, enabling outreach while interest peaks. One company reported booking 11 demos from 100 enriched visitors in one week by prioritizing ideal customer profile matches.
Account-Based Marketing: Marketing teams identify when employees from target accounts research solutions, timing follow-ups for maximum impact. Success stories include a $100K deal closure from identifying and engaging a single high-value visitor.
Pipeline Attribution: Marketing directors use visitor data to measure campaign effectiveness and optimize spend by understanding which channels drive qualified traffic. Perfect for implementing product-led growth strategies that GenesysGrowth recommends.
Agency Client Value: Agencies achieve immediate value delivery with one reporting demo bookings within 15 minutes of installation for clients, supporting GTM strategies requiring rapid results.
Key Features and Benefits
Visitor Identification:
Person-level identification with full names, job titles, LinkedIn profiles, and verified business emails
Company-level tracking for global visitors through Demandbase partnership
90% accuracy rates for successful matches with real-time processing
Sales Enablement:
Real-time Slack notifications for immediate prospect engagement
Hot Leads filtering system based on company size, seniority, and industry criteria
Multi-domain tracking on single accounts with detailed pageview history
Integration Capabilities:
Over 50 integrations including Salesforce, HubSpot, Apollo.io, and Clay
Intelligent routing to appropriate team members based on territory or account ownership
Webhook capabilities and CSV exports for custom integrations
Security & Compliance:
SOC2 Type II certification through parent company Retention.com
CCPA compliance with proper opt-out mechanisms
Enterprise-grade security for customer data protection
Integrations and APIs
CRM & Sales Tools:
Salesforce, HubSpot for automatic lead creation and scoring
Apollo.io, Outreach, Salesloft for sequence automation
Zapier integration unlocking 7,000+ applications
LinkedIn Automation:
HeyReach and Growth-X for automated LinkedIn outreach
Clay webhook integration for sophisticated enrichment workflows
AI & Analytics:
Koala integration for pipeline intelligence
SuperSales for AI SDR capabilities
Webhook API for custom processing
Technical Implementation:
JavaScript snippet installation with no server-side requirements
Cookie consent integration with CookieYes
Comprehensive JSON payloads with visitor data and pageview history
Plans and Pricing
Free Plan:
Cost: $0/month (free forever)
150 monthly credits
LinkedIn profile push to Slack
No business email addresses
No integrations except Slack
No CSV download, no pageview history or filtering
Unlimited users
AI support agent included
Pro Plan:
Starting at $149/month or $129/month (billed annually)
300 monthly credits minimum (more credits available with overages)
Everything included in Free Plan, plus:
Traffic insights and hot page/lead filtering
URL exclusions
Integrations with HubSpot, Salesforce, Apollo, Clay, Webhook, Zapier, and more
Overages at $0.85 per credit (reduces to $0.45 at 1,000+ credits/month)
View current pricing at rb2b.com/pricing
Is There a Free Version?
Yes, RB2B offers a free forever plan with 150 monthly credits, basic Slack integration, and LinkedIn profiles. The free version excludes business emails and advanced integrations but allows permanent access for small businesses and testing.
How it Works
RB2B operates through a JavaScript tracking pixel installed in website headers, similar to Google Analytics. Upon visitor arrival, the platform performs geofence verification to confirm US location before initiating identification. The system correlates first and third-party cookies, device IDs, and IP addresses against its proprietary publisher network database, leveraging partnerships with Demandbase and LiveIntent for enhanced matching capabilities. Installation takes under five minutes across platforms including WordPress, Shopify, React, Next.js, and Webflow. The asynchronous script loading ensures minimal page speed impact with sub-second processing times. Real-time webhook delivery enables immediate action on visitor intelligence, while the dashboard provides comprehensive filtering and analysis capabilities.
Available Support Options
Support includes email assistance, comprehensive help documentation, and community resources. Pro and Enterprise customers receive priority support with dedicated assistance. Contact options include:
Help Center with detailed documentation
Email support for paid plans
Community forum for peer support
What Customers Are Saying
Users consistently praise RB2B's ease of setup and immediate value delivery, with G2 scores showing 9.4/10 for ease of use and 9.2/10 for product direction. The Slack integration receives particular acclaim for seamless operation. One agency reported demo bookings within 15 minutes of installation, while another documented a $100K deal from a single identified visitor.
However, significant concerns emerge around limitations. Users report frustration with the US-only restriction for international businesses and actual identification rates hitting just 10-20% versus advertised rates. Data quality issues include broken LinkedIn URLs and outdated emails. The credit-based pricing creates friction, with one CEO disclosing a 20% monthly churn rate despite strong initial adoption.
Read reviews on G2 and Trustpilot
Frequently Asked Questions
Does RB2B work outside the United States? Person-level identification is US-only, though company-level data is available globally through Demandbase partnership. International businesses may find limited value from the platform.
What's the actual visitor identification rate? While RB2B advertises 20-30% identification rates, real-world performance often achieves 10-20% of total traffic, with 90% accuracy for successful matches.
Can I integrate RB2B with my existing CRM? Yes, native integrations exist for Salesforce, HubSpot, and 50+ other platforms. Zapier integration provides access to thousands of additional applications.
How quickly can I see results after installation? Installation takes under five minutes, with real-time identification beginning immediately. Many users report engagement opportunities within hours of setup.
Do unused credits roll over to the next month? No, credits don't roll over between billing cycles, so unused credits expire at the end of each billing period.
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