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Avoma: Complete 2025 Tool Guide
AI meeting assistant for notes, coaching, and revenue insights.
Overview
Avoma is an all-in-one AI meeting assistant that automates note-taking, transcription, and conversation analysis for customer-facing teams. It helps marketing leaders understand customer insights, track product feedback, optimize team performance through AI coaching, and improve revenue forecasting. The platform saves 4+ hours weekly while providing actionable intelligence from every customer conversation to drive data-driven decisions and accelerate product-led growth strategies.
Pros and Cons
Top 3 Differentiators:
AI-powered automation delivering exceptional time savings - users consistently report saving 4+ hours per week through automated note-taking, email follow-ups, and CRM data entry
Superior customer support with rapid response times - dedicated Slack channels for customers where questions receive immediate responses, with multiple reviews praising the "fantastic" support team
Comprehensive end-to-end meeting lifecycle management - unlike single-purpose tools, manages entire meeting process from scheduling through follow-up, with recent Zapier integration enabling connections to 6,000+ apps
Top 3 Limitations:
Transcription accuracy inconsistencies - AI "sometimes mixes up words" and makes "frequent mistakes in words and meeting attendees," with content quality not quite matching larger competitors like Gong
Performance and navigation challenges - users report the platform "can be slow in function and navigation" with loading times longer than expected
CRM integration limitations - while functional, users experience "85% success rate" in automatic CRM connections, with periodic sync issues and challenges with organization-specific terminology recognition
Who It's For
Sales leaders and managers at B2B SaaS companies (25-500 employees) struggling with limited visibility into team performance benefit from AI-automated coaching covering 100% of calls. Account executives at high-velocity SaaS teams who lose focus during manual note-taking gain automated CRM updates. Customer success managers at subscription SaaS companies get proactive churn alerts. RevOps teams at scaling companies receive unified revenue intelligence, while marketing leaders access direct customer voice for messaging optimization.
Use Cases and Applications
Sales Meeting Intelligence: Account executives use Avoma to automatically capture every sales conversation, with AI-powered call scoring helping managers coach reps on methodology adherence. Perfect for implementing rapid prototyping strategies in sales processes.
Customer Success & Churn Prevention: Customer success teams leverage conversation sentiment analysis to monitor account health and receive proactive churn alerts while capturing feature requests for product teams.
Product Demos & Discovery: Sales engineers utilize custom demo templates and AI analysis to track demo effectiveness, identify prospect pain points, and optimize GTM strategies.
Revenue Operations: RevOps teams gain unified visibility across the revenue cycle with AI-powered pipeline health monitoring and forecasting based on conversation insights rather than subjective rep input.
Cross-functional Alignment: Marketing accesses customer voice data for messaging optimization while product teams track feature requests directly from conversations, supporting digital transformation initiatives.
Key Features and Benefits
AI Meeting Assistant:
Automatic recording and transcription in 75+ languages with real-time processing
AI-generated notes with smart chapters that organize conversations by topic, saving 15 minutes per meeting
AI Copilot and follow-up automation providing instant answers about meetings and one-click email sending
Conversation Intelligence:
Real-time answer assistant with live answer cards during calls for objection handling
AI call scoring and coaching covering 100% of calls with custom scorecards
Talk pattern analysis to identify and replicate top performer behaviors
Smart phrase and topic tracking with semantic matching for risk detection
Revenue Intelligence:
Deal health and risk scoring using conversation sentiment and CRM data analysis
Sales methodology automation for MEDDIC, SPICED, and custom processes
AI forecasting assistant improving quota attainment by 30%
AI win-loss analysis identifying key moments that determine deal outcomes
Analytics & Performance:
Usage Intelligence Dashboard tracking team engagement and ROI metrics
Interaction intelligence monitoring filler words, talk-to-listen ratios, and conversation quality
40% improvement in deal win rates through automated coaching workflows
Integrations and APIs
Core Integrations:
CRM: Salesforce, HubSpot, Pipedrive, Copper, Zendesk Sell, Zoho CRM
Video conferencing: Zoom, Microsoft Teams, Google Meet, WebEx, GoToMeeting
Dialers: Aircall, RingCentral, Zoom Phone, Outreach, Salesloft
Productivity: Google Calendar, Outlook, Google Drive, Slack
Developer Platform:
RESTful API for custom integrations (Organization plan and above)
MCP Server integration for AI agents (Claude, OpenAI compatibility)
Zapier integration connecting 6,000+ apps for workflow automation
Webhook support for real-time event triggers
Developer documentation available
Plans and Pricing
Startup Plan:
Annual: $19/recorder/month (billed annually)
Monthly: $29/recorder/month
Team size: Up to 25 paid seats
Features: Unlimited AI Meeting Assistant, free view-only seats, real-time transcription, AI summary notes, CRM integration
Organization Plan:
Annual: $29/recorder/month (billed annually)
Monthly: $39/recorder/month
Team size: Up to 100 paid seats
Additional features: Custom AI topics and templates, limited Conversation Intelligence, API and webhooks, Customer Success Manager
Enterprise Plan:
Pricing: $39/recorder/month (annual only, minimum 10 seats)
Premium features: Dedicated Success Manager, concierge onboarding, HIPAA compliance, SSO (SAML/OIDC), custom data retention
Add-ons:
Conversation Intelligence: $35/seat per month (billed monthly)
Revenue Intelligence: $35/seat per month (billed monthly)
Lead Router: $25/seat per month (billed monthly)
View current pricing at avoma.com/pricing.
Is There a Free Version?
Avoma offers a 14-day free trial with full access to Organization plan features and all add-ons enabled, requiring no credit card. After trial expiration, accounts convert to a free viewer role with access to past recordings, transcripts, and unlimited team collaboration at no cost.
How it Works
Avoma uses bot-based or native recording to capture meetings from Zoom, Teams, Google Meet, and other platforms. The AI processes recordings using GPT-4 technology to generate transcriptions and notes while analyzing conversation patterns for coaching insights. Built on Elixir/Erlang with Phoenix framework, Avoma connects through RESTful APIs to CRMs like Salesforce and HubSpot. The platform operates on AWS infrastructure with SOC 2 Type II certification. After meetings, AI automatically generates transcripts, extracts key topics, updates CRM fields, and triggers follow-up workflows through Zapier or webhooks. Custom terminology and organization-specific jargon can be configured for improved accuracy. Only recording users need licenses - unlimited free viewers and collaborators can access recordings, making it cost-effective for cross-functional teams.
Available Support Options
Support includes email at support@avoma.com with 48-hour response commitment, chat support through the website, and shared Slack channels for rapid response. Organization plans include Customer Success Manager, while Enterprise receives dedicated Success Manager with quarterly business reviews. Access comprehensive documentation at help.avoma.com and video tutorials for training resources.
What Customers Are Saying
Customers rate Avoma 4.6-4.8/5 stars on G2 (1,338+ reviews) and 5/5 on Product Hunt. Users consistently highlight the 4+ hours saved weekly through automation, calling it "head and shoulders above the rest." The support team receives exceptional praise, with users noting questions are "answered SO fast" through dedicated Slack channels.
Many position Avoma as offering "pretty much the same thing [as Gong] for a fraction of the price." However, users note transcription can be inconsistent with "frequent mistakes in words," though this is improving with GPT-4 integration. Some find the interface initially overwhelming, and CRM sync success rates hover around 85%.
Read reviews on G2 and Product Hunt
Frequently Asked Questions
How quickly can B2B SaaS teams implement Avoma? Basic setup takes minutes with a 14-day unrestricted free trial requiring no credit card. Most teams are fully operational within the first week with free onboarding support.
Do all team members need paid licenses? Only "recorder" users who actively record meetings need licenses. Viewers and collaborators who access recordings, transcripts, or leave comments are always free, making it cost-effective for cross-functional teams.
How does Avoma compare to enterprise competitors like Gong? Avoma starts at $19/month versus $100+ for competitors, with no platform fees. While transcription accuracy may be slightly lower, users report similar core functionality at a fraction of the cost.
Can Avoma handle complex B2B SaaS sales cycles? Yes - the platform tracks multi-stakeholder interactions, monitors long sales cycles, and provides methodology adherence tracking for MEDDIC, SPICED, and custom frameworks designed for complex B2B deals.
Is Avoma secure for enterprise use? Avoma offers SOC 2 Type II certification, HIPAA compliance (Enterprise plan), SAML/OIDC single sign-on, and hosts data on AWS with encryption at rest and in transit.
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