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Website

Category

CRM

Company stage

Startup

Best for

Sales

Pricing

Freemium

Let's implement this together

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Attio

AI CRM that adapts and enables real-time collaboration.

Overview

Attio transforms traditional CRM limitations into competitive advantages for marketing leaders. Its AI-native architecture provides real-time customer intelligence, customizable workflows, and seamless team collaboration. Unlike rigid legacy systems, Attio adapts to your GTM strategy, enabling faster campaign execution, deeper relationship insights, and scalable automation that grows with your marketing operations.

Pros and Cons

Top 3 Differentiators:

  • Exceptional flexibility and customization with unlimited custom objects and workflows through an intuitive Notion-like interface, allowing teams to model exact business processes without code

  • Automatic data enrichment from 100+ sources adding crucial data points like ARR, funding rounds, and employee counts with one-click enrichment that saves substantial research time

  • Modern, intuitive user experience with 9.7/10 ease of use rating and 20% faster loading times than competitors, driving exceptional user adoption rates

Top 3 Limitations:

  • Limited native integrations requiring heavy reliance on Zapier for third-party connections, adding complexity and cost for popular email marketing and sales tools

  • Pricing concerns for scaling teams with costs escalating quickly from $36-$119 per user monthly, making it potentially expensive for larger organizations

  • Missing advanced sales features like lead scoring, territory management, built-in calling features, and comprehensive mobile functionality compared to established competitors

Who It's For

Technical founders, RevOps leaders, and GTM engineers at startups to scale-ups who think like system architects rather than process followers. These users value flexibility over rigid templates and prefer building custom solutions. Notable customers include Vercel, DigitalOcean, GitHub, Stripe, and Figma. Mid-market sales teams benefit from flexible workflows, while data-driven organizations appreciate the customizable database architecture for complex, long-cycle deals.



Use Cases and Applications

Product-Led Growth Optimization: B2B SaaS companies leverage Attio to track user adoption patterns, workspace usage metrics, and product engagement indicators for identifying product-qualified leads (PQLs). Companies like Modal and Railway built custom objects creating what Railway calls their "product-led growth machine." Perfect for implementing product-led growth strategies.

Revenue Operations Coordination: Marketing leaders use Attio to unify data across marketing, sales, and customer success teams with real-time pipeline visibility. The platform tracks complex SaaS metrics including MRR, ARR, CAC, and LTV with automated alerts for churn risks and expansion opportunities.

Account-Based Marketing Execution: The platform's custom object architecture supports sophisticated ABM campaigns with enriched firmographic data, multi-stakeholder mapping, and automated engagement tracking. Ideal for GTM strategies requiring precise account orchestration.

Key Features and Benefits

Workspace Customization:

  • Custom objects and attributes system with unlimited business model flexibility using 8+ attribute types for precise data modeling

  • Switch between Kanban, table, and timeline views while building complex workflows through a visual canvas interface

  • No-code customization approach enabling marketing teams to iterate quickly without IT dependencies

AI-Powered Data Intelligence:

  • Powerful graph database creates comprehensive relationship maps with sub-50ms latency processing millions of records

  • AI automatically enriches data from diverse sources including ARR estimates, funding information, and employee counts

  • Real-time synchronization across all connected systems maintaining data accuracy

True Multiplayer Collaboration:

  • Live cursors showing teammates' actions, shared note-taking with threaded comments, and granular permission controls

  • World-class mobile app enables collaboration from anywhere with Slack integration connecting lists directly to channels

  • Visual workflow builder transforms complex business processes into automated sequences powered by AI

Integrations and APIs

Native Integrations:

  • Analytics: Segment, June for product data

  • Automation: Zapier (1000+ apps), Make, Relay

  • Communication: Slack, Teams, Zoom, Gmail, Calendar

  • Email: Mixmax, Outreach, Mailchimp for sequences

  • Enrichment: Multiple data sources for automatic contact enrichment

Developer Platform:

  • REST API with 100 requests/second for reads, 25/second for writes

  • Webhook system with real-time events and SHA256 HMAC verification

  • TypeScript/React App SDK for embedded custom applications

  • OAuth 2.0 authentication with granular permission control

Plans and Pricing

Personal Plans:

  • Free: $0/month - Up to 3 users, 50,000 records, 250 automation credits/month

  • Plus: $29/user/month (annual) - Unlimited users, 250,000 records, 1,500 automation credits/month

  • Pro: $69/user/month (annual) - Unlimited users, 1,000,000 records, 10,000 automation credits/month

  • Enterprise: Custom price (annual) - Custom records, unlimited automation credits, SAML/SSO

Annual billing offers 20% savings over monthly pricing. The free plan includes basic CRM features with email/calendar sync and one additional custom object.

View current pricing at attio.com/pricing

Is There a Free Version?

Yes, the free tier supports up to 3 users with 50,000 records, providing core CRM functionality including people and companies tracking plus one additional custom object. Users receive 250 automation credits monthly with basic email sync capabilities.

How it Works

Attio operates on an AI-native architecture built from the ground up using graph database technology enabling complex relationship mapping with sub-50ms response times. The cloud-native infrastructure handles millions of records through an API-first design supporting comprehensive custom development. Real-time GTM data flows from every source without duplicates through Attio's flexible schema supporting custom objects, attributes, and adaptive relationships. Automatic email and calendar synchronization provides intelligent data mapping while data warehouse integrations connect product data and business intelligence tools seamlessly. The end-to-end automation engine operates across systems through programmable surfaces including APIs, SDKs, and natural language interfaces. Designed for humans and AI agents to work side-by-side, the platform delivers context-aware insights that surface relevant actions automatically.

Available Support Options

Support includes in-app chat with sub-5 minute response times, email at support@attio.com, and comprehensive help center documentation. Pro and Enterprise plans receive priority support with faster response times and detailed explanations consistently praised for quality.



What Customers Are Saying

Attio maintains impressive ratings: G2 scores 4.7-4.8/5, Product Hunt shows 5.0/5, while GetApp and Capterra rate 4.3/5. Users praise flexibility: "Attio is the only CRM that really meets my needs. Every other CRM felt like fitting into a box." AI capabilities earn acclaim: "Automatically adds vital data points you didn't already have."

However, limitations surface in reviews: "Lack of native integrations forces Zapier use" and "Pricey when you scale." Users note missing features: "Lacks key sales features including lead scoring or territory management." Despite constraints, the modern interface receives consistent praise: "If Apple built a CRM, this would be it."

Read reviews on G2 and Product Hunt



Frequently Asked Questions

What makes Attio different from traditional CRMs? Attio's AI-native architecture adapts to your business processes rather than forcing conformity to rigid templates, with Notion-like customization and automatic data enrichment from 100+ sources.

How does data migration work? The free Import2 service for paid plans supports migration from Salesforce, HubSpot, Pipedrive with full data mapping including companies, people, deals, and custom objects.

Who shouldn't use Attio? Large enterprises requiring advanced sales features, high-volume sales teams needing lead scoring, and teams dependent on extensive third-party integrations may find established platforms better suited.

What's the mobile experience like? iOS and Android apps enable record updates, note collaboration, and task management, but remain basic and optimized primarily for viewing rather than comprehensive CRM management.

Can I export my data? Yes, Attio provides comprehensive data export capabilities and API access ensuring you maintain control over your data and can migrate if needed.


How far will your diluted GTM take you? Accelerate your pipeline with clear positioning and differentiated content.

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  • clarisights
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  • tide-protocol
  • tide-protocol
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  • tide-protocol

How far will your diluted GTM take you? Accelerate your pipeline with clear positioning and differentiated content.

  • toast-logo
  • ahrefs-logo
  • clarisights
  • hypergrowth-partners-logo
  • kolleno-logo
  • blaze-ai-logo
  • fiverr-logo
  • mixmax-logo
  • ondeck-logo
  • spotdraft-logo
  • akiflow-logo
  • owner-logo
  • smartpricing-logo
  • ethena-logo
  • fullenrich-logo
  • clarisights-logo
  • fluidstack-logo
  • quantum-temple-logo
  • platformatic-logo
  • cello-logo
  • tide-protocol
  • tide-protocol
  • aidem-logo
  • cloudnc-logo
  • airops-logo
  • tide-protocol

How far will your diluted GTM take you? Accelerate your pipeline with clear positioning and differentiated content.

  • toast-logo
  • ahrefs-logo
  • clarisights
  • hypergrowth-partners-logo
  • kolleno-logo
  • blaze-ai-logo
  • fiverr-logo
  • mixmax-logo
  • ondeck-logo
  • spotdraft-logo
  • akiflow-logo
  • owner-logo
  • smartpricing-logo
  • ethena-logo
  • fullenrich-logo
  • clarisights-logo
  • fluidstack-logo
  • quantum-temple-logo
  • platformatic-logo
  • cello-logo
  • tide-protocol
  • tide-protocol
  • aidem-logo
  • cloudnc-logo
  • airops-logo
  • tide-protocol

How far will your diluted GTM take you? Accelerate your pipeline with clear positioning and differentiated content.

  • toast-logo
  • ahrefs-logo
  • clarisights
  • hypergrowth-partners-logo
  • kolleno-logo
  • blaze-ai-logo
  • fiverr-logo
  • mixmax-logo
  • ondeck-logo
  • spotdraft-logo
  • akiflow-logo
  • owner-logo
  • smartpricing-logo
  • ethena-logo
  • fullenrich-logo
  • clarisights-logo
  • fluidstack-logo
  • quantum-temple-logo
  • platformatic-logo
  • cello-logo
  • tide-protocol
  • tide-protocol
  • aidem-logo
  • cloudnc-logo
  • airops-logo
  • tide-protocol

Product marketing and content

consulting for Series A+ B2B SaaS

Join 2000+ GTM operators

London Road, Essex,
SS7 2QL, United Kingdom

Product marketing and content

consulting for Series A+ B2B SaaS

Join 2000+ GTM operators

London Road, Essex,
SS7 2QL, United Kingdom

Product marketing and content

consulting for Series A+ B2B SaaS

Join 2000+ GTM operators

London Road, Essex,
SS7 2QL, United Kingdom