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Design

Design

Sarah Houghton

Sarah Houghton is my go-to partner for creating fresh brands and differentiated visual designs.

sarah-houghton
sarah-houghton
sarah-houghton
sarah-houghton

"Sarah is one of the most talented, mature, and passionate designers I've had the pleasure to work with — bringing up unbridled enthusiasm to the variety of work she tackled, along with critical thinking and considered feedback. It's a rarity to find a designer who can so quickly grasp the context for any piece of work, yet Sarah takes the time to do that, asks all the right questions, and uses this to build up domain knowledge over time."

"Sarah is one of the most talented, mature, and passionate designers I've had the pleasure to work with — bringing up unbridled enthusiasm to the variety of work she tackled, along with critical thinking and considered feedback. It's a rarity to find a designer who can so quickly grasp the context for any piece of work, yet Sarah takes the time to do that, asks all the right questions, and uses this to build up domain knowledge over time."

tom-downer-elements
tom-downer-elements
tom-downer-elements

Tom Downer

Founder, Elements

Founder, Elements

Founder, Elements

Overview

Services


  • Brand design and identity

  • Visual design for social, ads, and product

  • Packaging design

  • User interface (UI) design


Process


  1. Consultation: Discuss project objectives and brand vision.

  2. Research: Analyze product, competitors and target audience.

  3. Concept Development: Create initial design concepts aligned with brand goals.

  4. Design Refinement: Iterate on selected concepts based on client feedback.

  5. Ongoing Delivery: Deliver polished designs ready for implementation.


Case studies


  • Contributed to visual design at Wise, global fintech giant.

  • Re-designed website for one of Robinhood's products.

  • Crafted visual identity and assets for Qatalog (that's where I worked with Sarah!).

  • Developed visual design for Norrsken VC, Europe’s leading impact venture capital firm.

  • Designed product marketing UI for Pavlov, a B2B SaaS focused on revenue retention.

  • Created branding for Elements, a growth marketing agency based in Brighton.


Pricing


DM me on LinkedIn to get a warm intro to Sarah.

Gallery

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Product marketing and content
for Series A+ B2B SaaS

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London Road, Essex,
SS7 2QL, United Kingdom

Product marketing and content
for Series A+ B2B SaaS

Join 1500+ operators enjoying the finest GTM playbooks

London Road, Essex,
SS7 2QL, United Kingdom

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for Series A+ B2B SaaS

Join 1500+ operators enjoying the finest GTM playbooks

London Road, Essex,
SS7 2QL, United Kingdom

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