"Kaylee is a thoughtful leader who pushes everyone around her to question their assumptions and do their best work. I can’t wait for the opportunity to work with Kaylee again!"
Malik McCray
Overview
Services offered
GTM operating system – an end-to-end outbound framework that fuses CRM data, intent triggers, email, phone, and LinkedIn touchpoints.
Allbound Signals – daily monitoring of buying-intent signals plus ready-to-send, personalized scripts for your reps.
Outsourced / fractional SDR program – multichannel campaigns run by TAM to Target; you only see the booked meetings.
K-12 fractional SDR – specialist motion for ed-tech vendors, backed by 20 years’ sector experience.
Signal-based data scraping & enrichment – custom workflows (Claygent, Apify, etc.) that keep your pipeline warm and current.
Process overview
Discovery & goal-setting – clarify ICP, TAM, and revenue targets.
Signal mapping – identify the intent triggers and data sources that indicate buying readiness.
Playbook build – craft messaging, multichannel cadences, and automation inside the GTM OS.
Launch & iterate – run campaigns, book meetings, and refine based on live reply data.
Scale – expand successful plays, add new signals, or spin up dedicated SDR pods (incl. K-12).
Experience
2,000 signal-sourced leads in <90 days across 15 companies, yielding a 22% reply rate and multiple closed deals.
170 qualified leads for Simpliworks with a 1:50 positive-reply ratio via Claygent + Apify workflow.
15 qualified meetings per month for Novodia.co in the K-12 space despite low brand recognition.
40% meeting-to-SQL conversion for DigitalMade when entering the US market.
Pricing
DM me on LinkedIn to get a warm intro to Bobby from TAM to Target.
