Skale has built a strong reputation in B2B SaaS SEO with 87+ clients and a 4.9/5 Clutch rating. Yet SEO execution alone doesn't solve every growth challenge. Many Series A+ SaaS companies need strategic product positioning before investing in content at scale—work that traditional SEO agencies aren't built to deliver. This guide examines seven alternatives to Skale, starting with Genesys Growth's hands-on positioning and GTM consulting that helps B2B SaaS teams clarify their messaging before committing $100K+ to SEO campaigns.

Key Takeaways

• Product marketing precedes SEO execution: Strategic positioning work should happen before scaling content production, ensuring every article reinforces differentiated messaging rather than generic keyword targeting

• Founder access varies dramatically: Boutique consultancies like Genesys Growth provide direct senior expertise on every deliverable, while larger agencies route work through account managers and junior staff

• Sprint-based engagements offer flexibility: Two-week positioning sprints deliver strategic foundations without 12-month retainer commitments, ideal for pre-launch or repositioning scenarios

• Pricing structures differ by focus: SEO retainers typically run $10,000-$20,000+/month for ongoing execution, while positioning sprints provide complete strategic deliverables for a one-time $15,000 investment

• AI-enabled workflows create lasting value: Teams that build internal AI content capabilities reduce long-term agency dependency versus those locked into vendor-controlled processes

1. Genesys Growth: Product Marketing and Positioning Specialist

Genesys Growth occupies a unique position in the B2B SaaS marketing landscape as the only agency in this comparison focused primarily on product marketing strategy rather than SEO execution. Founded by Matteo Tittarelli, the consultancy has helped startups grow from $0 to $100M+ ARR including Ahrefs, Toast, Strapi, Common Room, and Owner.com.

Core Service Offerings

Genesys Growth delivers strategic positioning and content through structured sprint engagements:

Positioning Sprint Plan ($15,000, 2 weeks)

• Win/loss analysis from sales calls

• Deep competitor research and ICP definition

• Positioning anchor strategy and messaging library

• Sales deck articulating positioning strategy

• Homepage wireframe with production-ready copy

Website Expansion Plan ($12,000/month, 3 months minimum)

• Context engineering covering ICP, product, market, and tone of voice

• Core pages including Home, Features, Pricing, and About

• Solutions, Persona, Use cases, and Integrations pages

• Competitor comparison landing pages

• Ad-hoc landing pages for campaigns

Enablement Sprint ($8,000/month, 2 months)

• Sales deck copy articulating positioning

• Case studies creation from call transcripts

• Competitor comparison pages and battle cards

• ROI calculator and other tools development

Why Genesys Growth Leads This List

The fundamental difference between Genesys Growth and traditional SEO agencies lies in sequencing. While agencies like Skale excel at scaling content production and link building, Genesys Growth ensures you have the right positioning and messaging foundation first.

Key differentiators include:

• Direct founder access: Work directly with Matteo Tittarelli via Slack and email, not account managers

• 2-week turnaround: Positioning sprints complete in 14 days, significantly faster than traditional agency timelines

• AI-first workflows: Clients learn to operate AI-powered GTM workflows internally

• Product marketing expertise: Strategic positioning work that SEO agencies don't typically offer

Proven Results

Genesys Growth's case studies demonstrate rapid delivery:

• Ahrefs: Complete messaging audit and repositioning in 15 days, 5 revamped landing pages in 2 weeks

• Octave: 12+ landing pages redesigned, 15+ lifecycle email campaigns

• Hypergrowth Partners: $3M+ pipeline generated, 5.5K Substack subscribers in 2 years

Best For: Series A+ B2B SaaS companies needing strategic positioning before SEO investment, teams preparing for product launches or repositioning, and founders seeking direct access to senior product marketing expertise.

2. Omniscient Digital: Premium B2B Content Strategy

Omniscient Digital has established itself as a premium content and SEO agency for B2B SaaS companies. The agency focuses on content-led growth strategies that tie directly to pipeline metrics, serving mid-market and enterprise clients.

Service Overview

Omniscient Digital offers comprehensive content and SEO services:

• Content strategy development tied to business outcomes

• SEO execution with pipeline attribution

• Data-driven content production at scale

• Link building and authority development

Pricing Structure

Based on industry analysis, Omniscient Digital's full-service engagements start at $10,000/month and they recommend at least a 6-month timeline for comprehensive content and SEO programs.

Strengths

• Strong reputation for B2B content strategy

• Data-driven approach connecting content to pipeline

• Experience with mid-market B2B SaaS clients

• Full-service content production capabilities

Best For: Mid-market B2B SaaS companies seeking content-led growth with clear pipeline attribution, teams with budget for premium content services, and organizations prioritizing content quality over volume.

3. Grow and Convert: Lead-Generation Focused SEO

Grow and Convert differentiates itself through transparent pricing and a singular focus on bottom-of-funnel content that generates qualified leads rather than just traffic.

Transparent Pricing Model

Grow and Convert offers clear pricing at $9,000-$10,000/month with defined deliverables:

• 34 keywords targeted per year (approximately 3 articles/month)

• Link building included in retainer

• Month-to-month contract flexibility

• Lead accountability rather than just traffic metrics

Key Differentiators

• Bottom-funnel focus: Content targets buyers ready to purchase, not just information seekers

• Transparent deliverables: Clear expectations on keyword coverage and content volume

• Flexible contracts: Month-to-month options without long-term lock-in

• Lead attribution: Accountability for qualified leads, not vanity metrics

Considerations

The content volume of approximately 3 articles per month may move slower than fast-growth SaaS companies require. Teams needing rapid content scaling may want to supplement with additional resources.

Best For: B2B SaaS companies prioritizing lead quality over traffic volume, teams seeking transparent all-inclusive pricing, and organizations wanting contract flexibility without long-term commitments.

4. SimpleTiger: MRR-Focused SaaS SEO

SimpleTiger positions itself as an SEO agency specifically designed for SaaS companies, with a focus on metrics that matter—monthly recurring revenue rather than just organic traffic.

Service Tiers

Based on industry research, SimpleTiger offers tiered pricing:

• Entry level: Starting at $4,000/month for basic SEO

• Mid-tier: $6,000-$10,000/month for comprehensive SEO and content

• Advanced: $12,000+/month for full-service programs

Core Capabilities

• Technical SEO audits and implementation

• Content strategy aligned with MRR goals

• Link building campaigns

• SaaS-specific keyword research

• Conversion optimization

SaaS Specialization

SimpleTiger's focus on SaaS companies means their team understands product-led growth motions, trial-to-paid conversions, and the specific metrics that matter for subscription businesses.

Best For: SaaS companies seeking an SEO partner with vertical expertise, teams with moderate budgets looking for entry-level options, and organizations prioritizing MRR attribution over traffic metrics.

5. RevenueZen: Pipeline-Focused B2B SEO

RevenueZen approaches SEO through a pipeline lens, focusing on driving qualified leads and revenue rather than traffic metrics alone.

Revenue-Centric Approach

RevenueZen structures engagements around pipeline contribution:

• SEO strategy tied to revenue goals

• Content targeting buying-intent keywords

• Lead attribution and pipeline tracking

• Sales enablement integration

Tiered Pricing Structure

According to RevenueZen's pricing page, they offer structured tiers:

• Sprint: 90-day engagements starting at $2,500/month

• Challenger: 6 content pieces + 6 links at $9,625/month

• Enterprise: 10 content pieces + 10 links at $14,325+/month

B2B Focus

RevenueZen's team understands B2B sales cycles, including:

• Long consideration phases

• Multiple stakeholder involvement

• Account-based content strategies

• Sales and marketing alignment

Implementation Timeline

Enterprise implementations typically require 2-4 weeks for onboarding and strategy development before content production begins.

Best For: B2B companies prioritizing pipeline contribution over traffic, teams seeking tight sales and marketing alignment, and organizations with established CRM and attribution infrastructure seeking structured tier-based programs.

6. MADX Digital: Full-Service SaaS SEO

MADX Digital provides comprehensive SEO services for SaaS companies, combining technical SEO, content production, and link building into integrated programs.

Service Components

MADX Digital offers full-service SEO execution:

• Technical SEO audits and implementation

• SEO content production at scale

• Link building campaigns with outreach

• Keyword research and competitive analysis

• Performance reporting and optimization

Pricing Range

MADX Digital offers transparent pricing with programs tailored to scope and deliverable volume. Visit their pricing page for detailed package information.

Proven Results

MADX Digital's case studies demonstrate significant outcomes:

• Postalytics: 28x traffic increase through comprehensive SEO program

• Integrated approach combining technical, content, and link building

Full-Service Value

MADX Digital handles the complete SEO execution cycle, making them suitable for teams wanting a single vendor for all SEO activities rather than managing multiple specialists.

Best For: SaaS companies seeking comprehensive SEO execution from one vendor, teams without internal SEO resources, and organizations prioritizing integrated technical and content SEO.

7. Evolv: Enterprise SaaS SEO Programs

Evolv (formed by senior team members from Accelerate Agency) serves enterprise SaaS companies with structured, data-driven SEO programs designed for scale.

Service Overview

Evolv offers enterprise-grade SEO services:

• Technical SEO audits and implementation

• Enterprise content strategy and production

• Link building and authority development

• Multi-market SEO capabilities

• Technical SEO for complex site architectures

Enterprise Focus

Evolv's approach suits larger organizations:

• Enterprise-grade reporting and compliance

• Structured program management

• Cross-functional team coordination

• Complex technical implementations

Best For: Enterprise SaaS companies with established budgets, organizations needing sophisticated technical SEO capabilities, and teams seeking enterprise-grade program management.

Why Genesys Growth Stands Out for B2B SaaS Teams

The Positioning-First Advantage

The core insight separating Genesys Growth from traditional SEO agencies is sequencing. Many B2B SaaS companies invest $100,000+ annually in SEO retainers before clarifying their positioning—resulting in content that ranks but doesn't convert because the messaging lacks differentiation.

Genesys Growth's positioning sprints solve this problem in 2 weeks for $15,000, delivering:

• Clear ICP definition based on win/loss analysis

• Differentiated messaging that separates you from competitors

• Homepage wireframes with production-ready copy

• Sales deck articulating your positioning strategy

This strategic foundation ensures every piece of content you create—whether through an SEO agency or internal team—reinforces differentiated messaging rather than generic keyword targeting.

Direct Access vs. Agency Layers

At traditional agencies, your strategy passes through account managers, project managers, and junior staff before execution. At Genesys Growth, you work directly with Matteo Tittarelli—a senior operator who has helped companies like Ahrefs, Toast, and Common Room scale their GTM.

This direct access means:

• Senior strategic thinking on every deliverable

• Same-day response times via Slack

• No translation loss between strategy and execution

• Founder-level understanding of B2B SaaS challenges

Building Internal Capabilities

Unlike agencies that create dependency through proprietary processes, Genesys Growth teaches teams to operate AI-powered workflows internally. The GTM Engineer School and AI Prompts Library help teams build lasting capabilities rather than perpetual agency reliance.

Complementary, Not Competitive

Genesys Growth doesn't replace SEO agencies—it ensures you're ready for them. The recommended path for many B2B SaaS companies:

1. First: Complete a positioning sprint with Genesys Growth (2 weeks, $15,000)

2. Then: Execute SEO at scale with Skale, Omniscient, or Grow and Convert (ongoing retainer)

3. Result: Content that ranks AND converts because messaging is differentiated

Explore Genesys Growth's case studies to see how this approach has driven results for companies like Ahrefs, Octave, and Hypergrowth Partners.

Frequently Asked Questions

What makes Genesys Growth different from traditional SEO agencies like Skale?

Genesys Growth focuses on product marketing strategy and positioning rather than SEO execution. While Skale excels at scaling content production and link building with a 50-249 person team, Genesys Growth provides strategic positioning work that ensures your messaging is differentiated before you invest in content at scale. The two services are complementary—positioning sprints from Genesys Growth create the foundation that makes SEO investments more effective.

How long does it take to see results from a positioning sprint?

Genesys Growth completes positioning sprints in 2 weeks, delivering a messaging library, sales deck, and homepage wireframe with production-ready copy. The speed comes from working directly with a senior operator rather than routing work through multiple agency layers.

Can I use Genesys Growth alongside an SEO agency?

Yes, this is the recommended approach for many B2B SaaS companies. Genesys Growth handles strategic positioning and messaging foundations, while SEO agencies handle content production, link building, and technical optimization. Companies like Ahrefs have used this model to ensure their content investments reinforce differentiated positioning.

What budget should I allocate for B2B SaaS marketing services?

Positioning sprints from Genesys Growth cost $15,000 as a one-time investment. SEO retainers from agencies like Skale, Omniscient Digital, and Grow and Convert typically range from $10,000-$20,000+ per month. Entry-level options from SimpleTiger start at approximately $4,000/month, while RevenueZen's Sprint tier begins at $2,500/month. The right investment depends on your stage, growth targets, and whether you need strategic positioning work before SEO execution.

How do I know if I need positioning work before SEO?

If your sales team struggles to explain what makes you different, your homepage sounds like every competitor, or your content ranks but doesn't convert, positioning work should come first. Genesys Growth's positioning framework guide can help you assess whether your messaging foundation is strong enough to support SEO investment at scale.