Hey Digital has established itself as a B2B SaaS PPC and conversion rate optimization agency with published case studies for Pitch, Hotjar, and PostHog. Yet many B2B SaaS companies need more than paid media execution—they need strategic positioning, product marketing foundations, and sales enablement content before scaling ad spend. Whether you're seeking broader marketing capabilities, specialized product positioning frameworks, or a different pricing model, this guide examines seven alternatives that serve B2B SaaS companies at various growth stages.

Key Takeaways

• Positioning before paid media often improves CAC: Companies with unclear messaging may benefit from strategic positioning work before investing heavily in paid campaigns, as conversion rates depend on message-market fit

• Fixed-price sprints provide budget predictability: Agencies like Genesys Growth offer 2-week positioning sprints and 45-day launch programs at set prices, compared to open-ended retainers that can fluctuate monthly

• Fractional CMO models suit companies needing leadership: Full-service agencies like Kalungi provide marketing leadership plus execution teams for companies without in-house marketing executives

• HubSpot-centric companies benefit from Elite Partners: SmartBug Media's deep HubSpot expertise makes sense for organizations heavily invested in that ecosystem

• Sales enablement bridges marketing-sales gaps: Battle cards, competitor comparison pages, and case studies help sales teams convert the leads that marketing generates

1. Genesys Growth: Product Marketing and Positioning Sprints for B2B SaaS

Genesys Growth delivers fractional product marketing and content consulting exclusively for Series A+ B2B SaaS companies. Founded by Matteo Tittarelli with a decade of B2B SaaS experience, the firm has served 45+ startups from seed to IPO, including Ahrefs, Toast, Strapi, and Common Room.

Core Capabilities

• Positioning Sprint Plan: Complete positioning strategy, messaging library, sales deck, and homepage wireframe in 2 weeks for $15,000

• Website Expansion Plan: Core pages, solutions, personas, use cases, and competitor comparison landing pages at $12,000/month

• Product Launch Plan: 45-day launch program with strategy, landing pages, announcements, and amplification for $15,000

• Sales Enablement Plan: Battle cards, case studies, competitor pages, and ROI calculators at $8,000/month

• Founder-Led Content Plan: LinkedIn strategy with 3-5 posts weekly at $8,000/month

Client Results

Genesys Growth's case studies demonstrate measurable outcomes. Ahrefs received a full messaging audit and 5 revamped landing pages in 2 weeks. Octave's CEO described the firm as a "one-man-army PMM/Growth Lead." Strapi's VP Marketing noted processes became 3X faster while maintaining high quality.

Pricing Structure

• Entry point: $6,500/month (Startup Package)

• Positioning Sprint: $15,000 (fixed, 2 weeks)

• Product Launch: $15,000 (fixed, 45 days)

• Website Expansion: $12,000/month (3-month minimum)

• Founder Content: $8,000/month (6-month minimum)

Best For: B2B SaaS companies needing rapid positioning clarity, fixed-price marketing sprints, and sales enablement content. Teams with existing paid media infrastructure seeking strategic foundations before scaling spend.

2. Kalungi: Full-Service Marketing with Fractional CMO Leadership

Kalungi provides fractional CMO services combined with execution teams, positioning itself as a complete marketing department replacement for B2B SaaS companies. The agency has supported 100+ SaaS companies using a T2D3-aligned playbook.

Core Capabilities

• Fractional CMO leadership plus execution team

• T2D3-based playbook for triple-triple-double growth phases

• Full-service marketing including positioning, content, and demand generation

• HubSpot implementation and management

Notable Results

SocialLadder reportedly achieved a 135% jump in sales-pipeline value and 130% more qualified opportunities in two quarters working with Kalungi.

Pricing Considerations

Pricing is custom; third-party estimates often place full-service engagements in the tens of thousands per month.

Best For: Early-stage SaaS companies needing a complete marketing department with executive leadership. Organizations without in-house marketing executives seeking the T2D3 methodology.

3. Refine Labs: Revenue Engine Optimization and Demand Generation

Refine Labs focuses on paid demand generation with their Revenue Engine Optimization methodology. The agency has served 300+ B2B SaaS clients and emphasizes pipeline velocity over vanity metrics.

Core Capabilities

• Paid media campaigns for demand generation

• Pipeline velocity and revenue attribution

• Revenue Engine Optimization methodology

• Scale-stage program management

Service Focus

Refine Labs concentrates on demand generation execution for companies with established positioning. Their methodology centers on pipeline metrics rather than MQL counts.

Pricing Considerations

Entry-level engagement starts at $31,000+ monthly, positioning them in the premium tier.

Best For: Growth and enterprise-level SaaS companies ($10M+ ARR) with clear positioning seeking scaled demand generation programs.

4. Directive Consulting: Performance Marketing at Enterprise Scale

Directive operates as a performance marketing agency with a team of 100+ strategists serving scaling enterprise SaaS companies. The agency claims to have generated over $1 billion in client revenue.

Core Capabilities

• Multi-channel performance marketing

• Pipeline-first approach to campaigns

• SEO and paid media integration

• Conversion rate optimization

Scale and Resources

With a large team of strategists, Directive brings significant resources to client engagements across multiple marketing channels.

Pricing Considerations

Pricing is custom; enterprise retainers commonly start in the five figures.

Best For: Enterprise SaaS companies requiring multi-channel performance marketing with dedicated account teams and substantial resources.

5. Single Grain: AI-First Digital Marketing Integration

Single Grain takes an AI-first approach to digital marketing, integrating SEO, PPC, and content marketing. The agency has served clients including Amazon, Uber, and Salesforce.

Core Capabilities

• AI-powered optimization across channels

• SEO and paid media integration

• Content marketing programs

• Social media management

Review Performance

Single Grain maintains strong ratings on Clutch with client feedback highlighting "Impressive SEO and PPC Results" and "Innovative and Creative Solutions."

Pricing Considerations

Minimum monthly investment starts at $10,000+ based on Clutch directory data.

Best For: High-growth B2B SaaS companies seeking integrated SEO, PPC, and content marketing with AI-powered optimization. Teams familiar with AI-powered GTM workflows looking for agency execution.

6. SmartBug Media: HubSpot Elite Partner for Inbound Marketing

SmartBug Media operates as a HubSpot Elite Solutions Partner with 300+ experts and hundreds of awards since 2007. The agency won the 2024 HubSpot North American Partner of the Year award.

Core Capabilities

• HubSpot implementation and optimization

• Inbound marketing strategy and execution

• Certified HubSpot trainers on staff

• 1,000+ marketing certifications across the team

• HubSpot onboarding services

HubSpot Expertise

SmartBug's team holds over 1,000 marketing certifications, making them a strong choice for companies deeply invested in the HubSpot ecosystem.

Pricing Considerations

Retainers vary by scope; contact SmartBug or see their partner listing for current pricing.

Best For: Mid-market B2B companies seeking deep HubSpot expertise for implementation, optimization, and inbound marketing execution.

7. Ironpaper: B2B Demand Generation and Lead Nurturing

Ironpaper provides B2B demand generation services with a focus on lead nurturing and marketing-sales alignment. The agency serves growth-stage B2B companies seeking to improve lead quality and conversion rates.

Core Capabilities

• Demand generation programs

• Lead nurturing workflows

• Marketing and sales alignment

• Content marketing execution

Service Approach

Ironpaper emphasizes the connection between marketing activities and sales outcomes, focusing on lead quality over volume.

Best For: B2B companies seeking demand generation programs with strong emphasis on lead nurturing and marketing-sales handoff optimization.

Why Genesys Growth Stands Out for B2B SaaS Marketing

Speed and Fixed-Price Transparency

The fundamental difference between Genesys Growth and traditional B2B marketing agencies lies in execution speed and pricing clarity. While typical agency positioning engagements span 2-3 months, Genesys Growth delivers complete positioning packages in 2 weeks through AI-powered workflows using Claude, Figma, and specialized tools.

Fixed-price sprints eliminate budget uncertainty:

• Positioning Sprint: $15,000 (2 weeks) vs. agency retainers requiring months

• Product Launch: $15,000 (45 days) vs. custom-scoped open-ended engagements

• Sales Enablement: $8,000/month (2-month minimum) vs. ongoing retainers

Sales Enablement Specialization

Most marketing agencies focus on generating leads—Genesys Growth bridges the gap to revenue. The Sales Enablement Plan delivers battle cards, competitor comparison pages, case studies, and ROI calculators that help sales teams convert pipeline into closed revenue.

Direct Founder Access

Working with Genesys Growth means direct access to founder Matteo Tittarelli rather than account managers. This eliminates communication layers and ensures senior expertise on every engagement—a contrast to larger agencies where junior team members often handle day-to-day execution.

Product Marketing Depth

Genesys Growth specializes in product marketing rather than general digital marketing. This means deep expertise in positioning and messaging frameworks, competitor analysis, ICP definition, and sales deck development—the strategic foundations that make downstream marketing tactics effective.

Cost Comparison

A 6-month engagement covering positioning, product launch, and sales enablement with Genesys Growth costs approximately $46,000. Comparable scope with Kalungi runs in the hundreds of thousands over 6 months based on industry estimates, and Refine Labs approximately $186,000 (6 months at $31K/month).

Frequently Asked Questions

What makes Hey Digital different from these alternatives?

Hey Digital specializes in PPC and conversion rate optimization for B2B SaaS companies, with expertise in paid search, paid social, and landing page optimization. The alternatives in this guide offer broader or different capabilities—Genesys Growth focuses on positioning and product marketing, Kalungi provides fractional CMO leadership, and SmartBug Media specializes in HubSpot implementation. Choose based on whether you need paid media execution specifically or broader strategic marketing support.

When should a B2B SaaS company prioritize positioning over paid media?

Companies should address positioning before scaling paid media when conversion rates remain low despite quality traffic, when sales teams struggle to explain the product's value, or when competitors consistently win deals on messaging rather than features. Clear positioning improves ad copy, landing page conversion, and sales conversations—making subsequent paid media investment more efficient.

How do I choose between a fractional CMO model and specialized sprints?

Fractional CMO models like Kalungi suit companies needing ongoing marketing leadership plus execution capacity, typically those without marketing executives in-house. Specialized sprints like Genesys Growth's positioning or launch programs work better for companies with existing marketing teams needing specific strategic deliverables on a fixed timeline and budget.

What should B2B SaaS companies budget for marketing agency services?

Entry-level agency engagement starts around $6,500-8,000 monthly for specialized services. Full-service retainers range from $20,000-45,000+ monthly depending on scope and agency positioning. Fixed-price sprints offer budget predictability—Genesys Growth's positioning sprint costs $15,000 for a complete 2-week engagement with defined deliverables.

Can I use multiple agencies for different marketing functions?

Yes, many B2B SaaS companies layer specialized agencies—for example, using Genesys Growth for positioning and sales enablement while engaging Hey Digital for PPC execution, or combining SmartBug Media for HubSpot optimization with a content agency. The key is ensuring agencies communicate and align on messaging, positioning, and goals to maintain consistency across channels.