


By:
Matteo Tittarelli
Feb 5, 2026
Series A+ B2B SaaS companies face a critical challenge: translating complex technical products into messaging that resonates with buyers and drives pipeline. Traditional agencies often deliver strategy decks that sit on shelves while months pass without tangible results. With companies increasingly demanding speed and measurable outcomes, the market for specialized product marketing and content consulting has expanded significantly. This guide examines seven alternatives to From The Future for B2B SaaS companies seeking faster execution, starting with Genesys Growth's Positioning Sprint Plan that delivers complete repositioning in 2 weeks with production-ready assets.
Key Takeaways
Execution speed separates leaders from laggards: Genesys Growth completes positioning sprints in 2 weeks versus the industry standard 3-6 months, enabling faster GTM execution for companies preparing for launches or fundraising
Transparent pricing removes friction: Fixed sprint pricing ($15,000 for positioning) versus opaque agency retainers allows founders and CFOs to budget accurately without multi-week sales processes
Specialization outperforms generalization: Product marketing specialists deliver deeper expertise in positioning, messaging frameworks, and sales enablement than full-service agencies spreading resources across all marketing disciplines
AI-powered workflows multiply output: Consultants leveraging Claude, Perplexity, and Octave deliver hundreds of assets in timeframes impossible through manual processes
Founder involvement determines quality: Direct access to senior strategists versus junior account managers ensures every deliverable reflects experienced judgment
1. Genesys Growth: AI-Powered Product Marketing for Series A+ SaaS
Genesys Growth provides fractional product marketing and content consulting for Series A+ B2B SaaS companies. Founded by Matteo Tittarelli with over 10 years of B2B SaaS marketing experience, the firm delivers positioning, messaging, and go-to-market strategy through sprint-based engagements that prioritize speed and production-ready output.
Core Service Offerings
Genesys Growth structures engagements around clearly defined sprints:
Positioning Sprint Plan ($15,000, 2 weeks): Win/loss analysis from sales calls, competitor research, ICP definition, positioning anchor strategy, messaging library, sales deck, and homepage wireframe with production-ready copy
Website Expansion Plan ($12,000/month, 3+ months): Context engineering, core pages, solutions pages, persona pages, competitor comparison landing pages, and ad-hoc landing pages
Product Launch Plan ($15,000, 45 days): Launch strategy, narrative development, landing pages, LinkedIn post series, blog and email announcements, and creator amplification
Storytelling Sprint Plan ($8,000/month, 3-6 months): Narrative development using Hero's Journey, audience archetypes, anchor content series, microsites, and customer video briefs
Founder-Led Content Plan ($8,000/month, 6+ months): LinkedIn profile optimization, content strategy, 3-5 posts per week, infographics, and community engagement guidelines
Sales Enablement Plan ($8,000/month, 2 months): Sales deck copy, case studies from call transcripts, competitor battle cards, and ROI calculators
AI-Native Methodology
Genesys Growth systematically leverages AI tools including Claude for copy optimization, Perplexity for competitive research, ChatGPT for customer analysis, and Octave for messaging hubs. This technical approach enables delivery of 34+ landing pages for Strapi and 650+ programmatic SEO pages for Common Room generating 175K impressions in 2 months.
Other Remarkable Results
Ahrefs: 15 days to full messaging audit and repositioning
Strapi: 3X faster processes with high quality maintained
Common Room: 40+ pages plus 650+ pSEO pages
Platformatic: 1M+ LinkedIn impressions, $600K pipeline influenced
Best For: Series A+ B2B SaaS companies needing rapid positioning execution in 2-8 weeks, transparent fixed pricing, and hands-on founder involvement. Ideal for teams preparing for launches, fundraising, or segment expansion.
2. Kalungi: Full-Service Outsourced Marketing Team
Kalungi provides complete outsourced marketing departments for B2B SaaS companies, combining CMO leadership with execution teams across all marketing channels. The firm has served 70+ B2B SaaS companies through their full-stack approach.
Service Model
Kalungi offers two primary engagement types:
Full-Service Marketing Team ($45,000+/month): Complete marketing department with CMO leadership, all channels under one roof, and T2D3 playbook execution
Fractional CMO Coaching ($6,500/month): CMO guidance, playbook access, and strategic oversight without full team commitment
Pay-for-Performance Model
Kalungi differentiates through variable compensation tied to OKRs, with a growing percentage of fees depending on hitting agreed-upon objectives. This accountability structure aligns agency incentives with client outcomes.
Platform Expertise
As a HubSpot Diamond Partner, Kalungi delivers deep platform expertise with all services optimized for HubSpot infrastructure. This specialization benefits companies already invested in the HubSpot ecosystem.
Best For: Companies wanting a complete outsourced marketing department with pay-for-performance accountability and proven T2D3 scaling playbook. Ideal for organizations preferring single-vendor relationships over specialist coordination.
3. Directive Consulting: Customer Generation Performance Marketing
Directive Consulting serves 250+ B2B SaaS companies through their Customer Generation methodology, focusing on lifetime value and pipeline quality over traditional lead metrics. The agency emphasizes full-funnel performance marketing with deep SEO, paid search, and paid social capabilities.
Customer Generation Framework
Directive's approach centers on:
Full-funnel attribution connecting marketing activities to revenue
Performance marketing across SEO, paid search, and paid social channels
Focus on CAC reduction through optimized channel mix
Pipeline growth within the first 90 days for qualified clients
Pricing Structure
Directive offers accessible entry points:
Startup Package: $6,500/month covering research, strategy, paid media, SEO, CRO, and creative
Full-Service: Custom pricing for comprehensive performance marketing
Implementation Timeline
Typical engagements demonstrate measurable impact within the first 90 days, with month-to-month contracts available for the startup package.
Best For: Companies prioritizing performance marketing execution across paid and organic channels. Teams seeking accessible entry points ($6,500/month) with customer generation methodology focused on LTV over vanity metrics.
4. Refine Labs: Modern Demand Generation Framework
Refine Labs, founded by Chris Walker, challenges traditional MQL-focused marketing through their demand creation methodology. The agency has pioneered dark social attribution and content-first demand generation approaches.
Demand Creation Philosophy
Refine Labs emphasizes:
Creating demand rather than capturing existing intent
Dark social attribution tracking word-of-mouth and earned demand
Ungated content delivering value without lead capture friction
49% of new business sourced from podcast-led thought leadership
Proven Outcomes
Clients report:
50% qualified pipeline growth
67% lower CAC through demand creation versus capture
Sustained demand engines generating inbound over time
Investment Level
Full-Service Management engagements start at $31,000/month with 4-6 month timelines to build sustainable demand engines.
Best For: Companies ready to move beyond traditional MQL models toward demand creation. Organizations with budget for sustained investment in building demand engines over 4-6 months.
5. Omniscient Digital: SEO and AI Search Optimization
Omniscient Digital focuses on organic growth through SEO and content strategy, with emerging expertise in generative engine optimization (GEO) for AI search visibility. Founded in 2019 and headquartered in Austin, Texas, the agency serves B2B brands seeking long-term organic channel development.
Service Focus
Omniscient emphasizes:
SEO Strategy package at $15,000 for comprehensive audits
Content marketing with revenue-centric attribution
AI search optimization (GEO) for emerging search paradigms
HubSpot partnership for integrated execution
Organic-Only Approach
Unlike full-service agencies, Omniscient focuses exclusively on organic channels. This specialization enables deeper expertise in SEO and content while requiring clients to manage paid media separately.
Pricing and Commitment
SEO Strategy: $15,000 for comprehensive audit and strategy
Typical commitment: 6+ months for meaningful organic results
Best For: Companies prioritizing long-term organic growth and AI search visibility. Teams with 6+ month horizons seeking deep SEO expertise without paid media requirements.
6. Animalz: Premium Thought Leadership Content
Animalz serves the premium content marketing segment, producing thought leadership content for B2B brands seeking editorial quality and strategic positioning through content. The agency commands premium-tier retainers for high-touch content programs (pricing varies by engagement scope and is not publicly standardized).
Content Philosophy
Animalz approaches content as:
Strategic brand positioning vehicle rather than SEO commodity
Thought leadership establishing category authority
Editorial-quality production with rigorous standards
Long-form content designed for executive audiences
Service Model
Engagements typically include:
Content strategy development aligned to business objectives
Premium content production with senior writers
Distribution strategy for maximum reach
Performance tracking against brand and pipeline metrics
Best For: Companies seeking premium editorial quality for thought leadership programs. Organizations with budget for high-touch content production prioritizing brand authority over volume.
7. Foundation Marketing: B2B Content Strategy
Foundation Marketing provides B2B content strategy and execution services, focusing on helping companies build sustainable content programs. The agency serves mid-market B2B companies seeking structured content operations. (Note: Foundation Marketing does not publicly disclose standardized pricing.)
Service Approach
Foundation emphasizes:
Content strategy frameworks for B2B organizations
Execution support scaling content production
Distribution optimization across owned channels
Performance measurement connecting content to pipeline
Engagement Structure
Foundation offers flexible engagement models accommodating various budget levels and content maturity stages.
Best For: Mid-market B2B companies building foundational content programs. Teams seeking structured approaches to content strategy and execution.
Why Genesys Growth Stands Out as the Top Alternative
Speed That Matches Business Pace
The fundamental difference between Genesys Growth and traditional agencies lies in execution velocity. While most agencies require 3-6 months to deliver meaningful results, Genesys Growth completes positioning sprints in 2 weeks with production-ready assets. This speed advantage compounds across multiple engagements, enabling companies to iterate on positioning faster than competitors.
Transparent Pricing Without Sales Friction
Genesys Growth publishes transparent fixed pricing:
Positioning Sprint: $15,000 (2 weeks)
Website Expansion: $12,000/month (3+ months)
Product Launch: $15,000 (45 days)
Storytelling Sprint: $8,000/month (3-6 months)
Founder-Led Content: $8,000/month (6+ months)
Sales Enablement: $8,000/month (2 months)
This transparency allows founders and CFOs to budget accurately without multi-week sales processes, unlike agencies requiring custom consultations for pricing.
Production-Ready Assets Versus Strategy Documents
Genesys Growth ships live websites, sales decks, campaigns, and content rather than strategy documents requiring client implementation. The Strapi engagement delivered 34+ optimized landing pages, while Common Room received 40+ pages plus 650+ programmatic SEO pages.
Hands-On Founder Involvement
Matteo Tittarelli personally leads every engagement with 10+ years of B2B SaaS marketing experience, including roles scaling companies from $0 to $100M+ ARR. This direct access to senior expertise ensures every deliverable reflects experienced judgment rather than junior account manager interpretation.
Partner Ecosystem for Complete Coverage
Through vetted partnerships with design specialists, SEO experts, and paid media agencies, Genesys Growth coordinates comprehensive marketing execution without forcing clients into expensive all-in-one retainers. This modular approach allows companies to add capabilities as needed while maintaining specialist quality.
Frequently Asked Questions
What makes Genesys Growth faster than traditional B2B marketing agencies?
Genesys Growth leverages AI-native workflows using Claude, Perplexity, ChatGPT, and Octave to complete positioning sprints in 2 weeks versus the industry standard 3-6 months. The sprint-based model delivers production-ready assets including sales decks, homepage wireframes, and messaging libraries rather than strategy documents requiring separate implementation. This combination of AI tools and focused execution enables speed impossible through manual processes alone.
How does Genesys Growth pricing compare to full-service agencies like Kalungi?
Genesys Growth offers transparent fixed pricing starting at $8,000/month for ongoing engagements and $15,000 for positioning sprints, while Kalungi's full-service marketing team starts at $45,000+/month. The difference reflects scope: Genesys Growth specializes in product marketing, positioning, and launches, while Kalungi provides complete outsourced marketing departments with CMO leadership across all channels.
Can Genesys Growth handle both positioning strategy and tactical execution?
Yes, Genesys Growth operates as a full-stack product marketing consultancy delivering strategic positioning through tactical execution. Engagements include production-ready deliverables such as landing page copy, sales decks, lifecycle email campaigns, competitor battle cards, and programmatic SEO pages. The Strapi engagement produced 34+ landing pages, demonstrating the combination of strategic frameworks and executable assets.
What types of B2B SaaS companies benefit most from Genesys Growth?
Series A+ B2B SaaS companies with product-market fit benefit most, particularly those preparing for launches, fundraising, or segment expansion. Genesys Growth has served DevTools companies (Strapi, Platformatic, AirOps), MarTech platforms (Common Room, Mixmax, Octave), and technical products requiring translation of complex capabilities into buyer-resonant messaging. Companies struggling to explain technical products or expanding into new segments are ideal fits.
How does Genesys Growth's partner network work for services outside core product marketing?
Genesys Growth maintains vetted partnerships with specialists covering design, SEO, paid media, and development rather than building all capabilities in-house. This approach allows clients to add specific services as needed while maintaining specialist quality. Partners include Litebox for DevTool design, Loudspeaker for AI-powered SEO, Summit Chase for paid ads, and Upperlane for website development.
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