DemandMaven.io has established itself as a strategic growth consultancy serving 100+ SaaS businesses since 2018, with clients including SparkToro, Freshworks, and SearchPilot. The firm, founded by Asia Orangio and based in the Atlanta area, specializes in Jobs-to-be-Done (JTBD) research and product-led growth strategy. However, their 6-8 week engagement timelines and advisory-focused model may not suit every B2B SaaS team's needs. Whether you require faster execution, deployed marketing assets, or different specializations, this guide examines seven alternatives that serve Series A+ B2B SaaS companies. Leading the list is Genesys Growth, which delivers complete positioning sprints in two weeks with production-ready websites, messaging libraries, and sales enablement materials.

Key Takeaways

• Execution speed varies significantly: Genesys Growth delivers deployed assets in 2 weeks, while most agencies require 4-12 weeks for comparable strategic work

• Pricing models differ by engagement type: Sprint-based pricing ($10K-15K) offers predictability versus open-ended retainers ($15K-50K/month) common among larger agencies

• Specialization matters for outcomes: Some alternatives focus on customer research, others on content distribution, and others on performance marketing—matching your primary need to provider expertise accelerates results

• Team size impacts client experience: Solo consultants and small teams offer direct founder access, while larger agencies (50-200+ employees) provide scale but introduce account management layers

• AI-powered workflows create efficiency advantages: Purpose-built AI tools for customer analysis and content workflows can deliver comparable insights to manual research in a fraction of the time

1. Genesys Growth: The Fastest Path from Positioning to Deployed GTM Assets

Genesys Growth provides hands-on positioning, websites, product launches, and content services for Series A+ B2B SaaS. Founded by Matteo Tittarelli, the firm has helped 40+ B2B SaaS startups including Ahrefs, Toast, Common Room, and Owner.com grow from $0 to $50M+ in ARR. The firm combines AI-powered workflows with senior operator execution to deliver production-ready assets at startup speed.

Core Service Offerings

Genesys Growth structures engagements as fixed-scope sprints with clear deliverables and timelines:

• Positioning Sprint: 2-week engagement delivering win/loss analysis, competitor research, ICP definition, positioning anchor strategy, messaging library, sales deck, and homepage wireframe with production-ready copy

• Website Expansion: Ongoing engagement producing core pages, solutions pages, persona pages, use case pages, integrations pages, and competitor comparison landing pages

• Product Launch: 45-day sprint covering launch strategy, landing pages, pricing updates, blog announcements, email sequences, LinkedIn content, and creator amplification

• Sales Enablement: 2-month sprint generating sales deck copy, case studies from call transcripts, competitor battle cards, and ROI calculators

• Founder-Led Content: Ongoing engagement including LinkedIn profile optimization, 3-5 posts per week, infographics, and community engagement guidelines

Pricing Structure

Genesys Growth uses transparent, fixed pricing based on deliverables rather than hours:

• Positioning Sprint: $15,000 (2 weeks)

• Website Expansion: $12,000/month (3-month minimum)

• Product Launch: $15,000 (45 days)

• Enablement Sprint: $8,000/month (2 months)

• Founder-Led Content: $8,000/month (6-month minimum)

What Sets Genesys Growth Apart

• 2-week website delivery with 5+ production-ready landing pages versus 6-12 week agency timelines

• AI-powered customer analysis using Claude, Clay, and specialized tools for faster insight generation

• Direct founder access with always-on Slack and email support—no account managers

• Fixed-scope pricing with clear deliverables versus open-ended retainers

• Messaging hub setup in Octave for centralized positioning documentation

Best For: Series A+ B2B SaaS teams needing rapid execution of positioning frameworks, website development, and GTM assets with transparent pricing and direct senior operator involvement.

2. Refine Labs: Pipeline-First Demand Generation

Refine Labs positions itself around pipeline-first marketing philosophy that prioritizes revenue metrics over traditional MQLs. The agency has built significant thought leadership through founder Chris Walker's content and podcast presence.

Core Capabilities

• Demand generation programs aligned to pipeline and revenue

• Multi-channel campaign strategy and execution

• Brand-to-demand marketing frameworks

• Content marketing tied to demand capture

• Marketing measurement and attribution

Pricing and Scale

Refine Labs operates with a team of 11-50 employees (approximately 53 listed on LinkedIn). Pricing starts at $20K/month for Paid Media & Creative Strategy or $31K/month for Full-Service Management, per their pricing page. The agency targets companies with substantial marketing budgets seeking enterprise-scale demand programs.

Considerations

• Monthly retainer model versus sprint-based engagements

• Higher price point suits larger marketing budgets

Best For: Companies with $100K+ monthly marketing budgets seeking pipeline-aligned demand generation with a team that can execute at scale across multiple channels.

3. Foundation: Content Distribution Excellence

Foundation, led by Ross Simmonds since 2014, specializes in content marketing with particular emphasis on distribution strategy. The agency has built recognition for helping B2B brands amplify content reach beyond initial publication.

Core Capabilities

• Content strategy development

• Content creation and production

• Distribution and amplification playbooks

• SEO-informed content planning

• Social media content distribution

Approach

Foundation emphasizes that content creation represents only part of the equation—distribution determines whether content reaches its intended audience. The agency develops systematic approaches to extending content lifespan and reach across channels.

Considerations

• Content and distribution focus versus full GTM architecture

• Pricing requires direct consultation

• Primarily advisory and content production rather than website development

Best For: B2B companies with established positioning seeking to maximize content reach through systematic distribution strategies and amplification frameworks.

4. Kalungi: Fractional CMO with Full Team

Kalungi provides fractional CMO services backed by a 51-200 person team (per LinkedIn), offering B2B SaaS companies access to marketing leadership and execution capacity without full-time hiring.

Core Capabilities

• Fractional CMO leadership

• Full-stack marketing execution

• Marketing team building and hiring

• Marketing operations and tech stack setup

• Multi-channel campaign management

Pricing Structure

Full-service engagements start at $45,000 per month, with smaller-scope engagements available at varying price points. The model positions as a marketing department replacement for companies not ready for full in-house teams.

Considerations

• Higher monthly investment than consultant-tier options

• Ongoing retainer model versus fixed-scope sprints

• Full-service approach may include services beyond immediate needs

Best For: B2B SaaS companies seeking to outsource their entire marketing function with fractional leadership and team execution capacity.

5. Directive: Full-Funnel Performance Marketing at Scale

Directive operates as one of the larger B2B marketing agencies with 200+ employees and a track record of generating $1B+ in client revenue. The agency provides comprehensive performance marketing services.

Core Capabilities

• Paid media management (PPC, paid social)

• SEO strategy and execution

• Conversion rate optimization

• Creative and design services

• Revenue operations and analytics

• Go-to-market strategy

Pricing Structure

Directive offers tiered pricing:

• Startup Package: $6.5K/month for early-stage companies

• Professional and Enterprise tiers: Custom pricing based on scope

Considerations

• Large agency scale means working with account teams versus founders

• Best suited for companies with established paid media budgets

Best For: B2B tech companies with significant paid media budgets seeking full-funnel performance marketing with enterprise-grade measurement and attribution.

6. Animalz: Premium Thought Leadership Content

Animalz, founded in 2015, focuses on premium content strategy and production for B2B technology companies. The agency has built recognition for producing high-quality thought leadership content.

Core Capabilities

• Content strategy development

• Long-form content production

• Thought leadership positioning

• SEO content optimization

• Content program management

Pricing Structure

Animalz offers custom pricing for ongoing content programs. Contact directly for quotes tailored to your content needs.

Considerations

• Content production focus versus broader GTM services

• Premium positioning reflects quality focus

• Primarily suited for companies with defined positioning seeking content execution

Best For: B2B technology companies with established positioning seeking premium thought leadership content production and strategy.

7. Omniscient Digital: SEO-Led Content Strategy

Omniscient Digital, founded in 2019, combines SEO expertise with content strategy for B2B SaaS companies. The agency focuses on organic growth through search-optimized content programs.

Core Capabilities

• SEO strategy and technical optimization

• Content strategy aligned to search intent

• Content production and optimization

• Link building and digital PR

• Analytics and reporting

Pricing Structure

Full-service engagements start at $10,000 per month, with pricing scaling based on scope and requirements.

Considerations

• SEO-first approach versus positioning-first methodology

• Content focus may not address broader GTM needs

• Ongoing retainer model versus sprint engagements

Best For: B2B SaaS companies prioritizing organic search growth with content programs built around keyword strategy and search intent.

Why Genesys Growth Stands Out for B2B SaaS GTM

Speed Advantage: 2 Weeks vs. Industry Standard 4-12 Weeks

The fundamental difference between Genesys Growth and alternatives lies in execution velocity. While DemandMaven requires 6-8 weeks for strategic engagements and most agencies operate on 4-12 week timelines, Genesys Growth delivers complete positioning sprints with deployed assets in 2 weeks.

This speed comes from three architectural advantages:

AI-Powered Analysis Genesys Growth uses Claude, Clay, and specialized tools to accelerate customer analysis and competitive research. This enables comparable insight quality to manual research methods in a fraction of the time.

Deployed Assets vs. Strategy Decks Rather than delivering recommendations for internal teams to execute, Genesys Growth produces production-ready assets—websites live in Webflow, messaging libraries in Octave, and sales decks ready for customer conversations.

Direct Founder Execution Working directly with Matteo Tittarelli eliminates the layers of account management, project coordination, and revision cycles that extend agency timelines.

Ideal Use Cases for Genesys Growth

Based on client patterns across 40+ B2B SaaS engagements:

• Just raised funding and need to launch or reposition quickly

• Expanding to new segments requiring new messaging and landing pages

• Technical product that's difficult to explain clearly

• Preparing for rebrand or major launch with tight timeline

• Need sales enablement assets to support growing sales team

For companies evaluating whether to work with marketing agencies versus consultants, the decision often comes down to whether you need strategic guidance or executed deliverables—Genesys Growth provides both.

Frequently Asked Questions

What's the main difference between DemandMaven and Genesys Growth?

DemandMaven specializes in JTBD customer research and strategic growth advisory, delivering insights and recommendations over 6-8 week engagements. Genesys Growth focuses on rapid execution, delivering complete positioning, websites, and GTM assets in 2-week sprints. DemandMaven suits companies needing deep customer discovery, while Genesys Growth serves teams ready to move fast with deployed marketing assets.

How do I choose between a consultant and a full-service agency?

Consultants like Genesys Growth offer direct access to senior expertise with faster turnaround and transparent pricing, ideal for specific strategic needs. Full-service agencies provide broader capabilities and team scale, suited for companies outsourcing entire marketing functions. Consider your primary need: if it's positioning, messaging, and website execution, a specialized consultant delivers faster; if it's ongoing multi-channel campaigns, agencies offer more capacity.

What should I expect to invest for B2B SaaS positioning work?

Entry points range from $10K-15K for sprint-based engagements to $20K-50K monthly for ongoing retainers. Genesys Growth's positioning sprint runs $15,000 for a complete 2-week engagement including competitor research, messaging library, sales deck, and homepage wireframe. Larger agencies typically require $20K-45K monthly minimums with 3-month commitments.

How long does it take to see results from positioning work?

With Genesys Growth's sprint model, you have deployed assets within 2 weeks—live landing pages, sales decks in use, and messaging implemented across channels. Traditional agencies typically require 4-12 weeks before assets reach market. The speed difference compounds: faster deployment means faster feedback, faster iteration, and faster pipeline impact.

Can these alternatives help with product launches specifically?

Genesys Growth offers a dedicated 45-day product launch sprint covering strategy, landing pages, announcements, email sequences, and amplification. DemandMaven provides GTM strategy but typically requires internal execution. Refine Labs and Directive can support launches within broader demand programs. For companies shipping new features regularly, Genesys Growth's repeatable launch framework creates consistent execution muscle.