While Gong has established itself as the revenue intelligence leader with over $300M ARR and 4,800+ customers, companies increasingly seek alternatives that deliver comparable conversation intelligence capabilities at a fraction of the cost. From Salesloft's unified sales engagement platform to budget-friendly options like Avoma, seven alternatives now offer superior pricing transparency, faster implementation timelines, and specialized features that Gong lacks. This analysis examines each platform's strengths, pricing models, and ideal use cases to help B2B SaaS teams select the right conversation intelligence solution for their GTM strategy.

Key Takeaways

• Implementation speed varies: Claap can typically be up and running within a few days, while Gong often involves a multi-week implementation with professional services—choose based on your team’s timeline and resources

• Pricing transparency drives predictable budgeting: Gong’s opaque, quote-based pricing structure with additional platform fees contrasts with Avoma’s clearly published tiered plans and straightforward, no-surprise fee model

• CRM-native architecture eliminates integration headaches: Revenue.io's Salesforce-native platform and Claap's HubSpot excellence outperform Gong's limited CRM flexibility

• Real-time coaching capabilities separate leaders from followers: Revenue.io's Moments™ feature delivers live call guidance that Gong's post-call analysis cannot match

• GDPR compliance determines international viability: Modjo's EU-focused data hosting addresses compliance requirements that US-centric platforms struggle to guarantee

The conversation intelligence market has matured significantly in 2025, with AI-powered call analysis becoming essential for B2B SaaS sales teams. While Gong maintains its 4.8/5 G2 rating from over 6,400+ reviews, seven alternatives deliver superior value propositions across pricing, implementation speed, and specialized capabilities.

1. Salesloft: Best for Integrated Sales Engagement and Revenue Orchestration

Salesloft emerges as the comprehensive alternative for teams requiring unified sales engagement and conversation intelligence without managing multiple tool subscriptions.

Key Differentiators:

• Multi-channel cadence automation eliminating separate outreach tools

• Rhythm workflow engine orchestrating buyer journeys across teams

• Integrated conversation intelligence module analyzing calls natively

• Pipeline generation capabilities from prospecting through close

• 4.5/5 G2 rating from 4,200+ reviews

Pricing Structure:

• Salesloft uses custom-based pricing—contact their sales team for specific quotes based on your team size and feature needs.

The platform's unified approach eliminates the integration complexity that plagues teams trying to connect Gong with separate engagement platforms. Salesloft's Rhythm engine orchestrates cross-functional workflows that align with go-to-market architecture frameworks.

For organizations implementing account-based marketing strategies, Salesloft's multi-touch orchestration delivers coordinated sequences across SDRs, AEs, and customer success teams—functionality that Gong's conversation-only focus cannot provide.

When to Choose Salesloft Over Gong:

Select Salesloft when your team needs comprehensive sales execution capabilities beyond conversation analysis. The integrated platform suits companies consolidating tool subscriptions while maintaining enterprise-grade functionality. For fractional GTM strategy integrating Salesloft across your revenue tech stack, Genesys Growth delivers cross-channel implementation from $12,000/month.

2. Clari: Best for End-to-End Revenue Operations and Forecasting

Clari stands out as the revenue operations platform for teams prioritizing forecast accuracy and pipeline inspection over pure conversation intelligence.

Revenue Platform Capabilities:

• Advanced forecasting management with commit accuracy tracking

• Pipeline inspection identifying revenue leak across stages

• Deal collaboration with mutual action plans

• Groove engagement layer for execution workflows

• 4.6/5 G2 rating from 5,500+ reviews

• Revenue cadence coordination across sales, marketing, and CS

Pricing:

• Uses custom-based pricing. Contact their sales team for specific quotes based on your needs. Pricing is not publicly posted on their website.

Clari's strength lies in revenue operations breadth rather than conversation intelligence depth. The platform excels at forecast management and pipeline analytics that surface deal risks across your entire funnel—capabilities that complement rather than replace conversation analysis.

For CROs and VPs of Sales focused on predictable revenue delivery, Clari provides the operational foundation that conversation intelligence alone cannot deliver. The platform integrates with Q1 marketing strategy to align forecasting with demand generation planning.

When to Choose Clari Over Gong:

Select Clari when forecast accuracy and revenue operations take priority over conversation coaching. The platform suits larger sales organizations with dedicated RevOps teams who can manage the implementation complexity. For companies restructuring their end-to-end GTM journey, Genesys Growth's fractional services deliver strategic alignment from $12,000/month.

3. Cognism: Best for Prospecting-First Teams Needing Data and Intelligence

Cognism represents a fundamentally different approach—combining B2B contact data with intent signals rather than focusing solely on conversation analysis.

Data-Intelligence Integration:

• Phone-verified mobile numbers marketed as having up to 98% accuracy through Cognism's Diamond Data®, with independent case studies typically reporting 87-95% verified rates

• GDPR-compliant data collection and processing

• Intent signals triggering outbound workflows

• Trigger events identifying buying opportunities

• Coverage across 13 Do-Not-Call registries globally

• Prospecting automation with enrichment capabilities

Pricing:

• Cognism uses custom-based pricing—contact their sales team for specific quotes based on your needs. The platform offers two main packages (Grow and Elevate) with no hidden platform fees, and pricing is based on licenses and add-ons selected.

Cognism's unlimited access model eliminates the credit consumption concerns that plague usage-based platforms, enabling high-volume testing aligned with demand generation acceleration.

GDPR Excellence:

Cognism's compliance-first approach provides assurances that aggregated data sources cannot guarantee, critical for companies expanding internationally.

When to Choose Cognism Over Gong:

Select Cognism when your primary need involves prospecting data and intent signals rather than conversation analysis. The platform suits outbound-focused teams requiring verified contact information and buying signals. For product launches that activate Cognism data in outbound motions, Genesys Growth delivers battle cards and decks from $8,500/month.

4. Chorus.ai (ZoomInfo): Best for Teams Already Using ZoomInfo's GTM Stack

Following ZoomInfo's 2021 acquisition, Chorus.ai now delivers conversation intelligence deeply integrated with ZoomInfo's buyer intelligence platform.

ZoomInfo Ecosystem Advantages:

• Native integration with ZoomInfo contact and company data

• Unified data model connecting firmographics to conversations

• 4.5/5 G2 rating from 2,900+ reviews

• Call coaching with trackers and topics

• Deal intelligence surfacing revenue signals

• CRM workflows syncing conversation insights

Pricing:

• Uses custom-based pricing. Contact their sales team for specific quotes based on your needs. Pricing is not publicly posted on ZoomInfo's Chorus product page.

Post-Acquisition Challenges:

Users report declining innovation since ZoomInfo's acquisition, with one G2 reviewer noting: "Chorus has been okay... will be moving to Gong next term." The platform feels "significantly behind competitors" in feature development according to user feedback.

When to Choose Chorus.ai Over Gong:

Select Chorus.ai exclusively when already using ZoomInfo and wanting conversation intelligence bundled with your existing investment. The platform suits teams prioritizing data unification over cutting-edge AI capabilities. The bundled approach may not justify standalone consideration given the reported innovation concerns.

5. Avoma: Best Budget-Friendly Option for SMB and Mid-Market Teams

Avoma delivers conversation intelligence and meeting automation at a fraction of Gong's cost, making advanced capabilities accessible to resource-constrained teams.

Accessible Features:

• Automated note-taking eliminating manual recap work

• Conversation intelligence with basic AI analysis

• CRM auto-sync keeping records current

• Snippets and highlights for easy sharing

• 4.6/5 G2 rating from over 1,300 reviews

• Freemium tier enabling risk-free evaluation

Pricing:

• AI Meeting Assistant: $19/user/month (billed annually)

• Conversation Intelligence: $29/user/month (billed annually) 

• Revenue Intelligence: $79/user/month (billed annually) 

• Enterprise Plan: Custom pricing

When to Choose Avoma Over Gong:

Select Avoma when budget constraints prevent Gong adoption and your team needs basic conversation intelligence rather than advanced revenue analytics. The platform suits startups and teams under 50 reps requiring quick implementation. For teams extending Avoma's capabilities with custom AI workflows, Genesys Growth's AI prompts library provides exclusive GTM prompts for one-time purchase.

6. Fireflies.ai: Best for Async Meeting Intelligence Across All Teams

Fireflies.ai positions itself as the horizontal meeting intelligence platform serving sales, product, marketing, and customer success teams equally.

Cross-Functional Capabilities:

• Universal meeting recorder supporting Zoom, Meet, Teams

• AskFred AI assistant answering questions about past conversations

• Topic tracking across meeting types and departments

• Soundbites creating shareable highlights

• Sentiment analysis identifying emotional context

• Searchable transcript library building organizational knowledge

Pricing Tiers:

• Pro: $10/user/month (billed annually) or $18/user/month (monthly billing) 

• Business: $19/user/month (billed annually) or $29/user/month (monthly billing) 

• Enterprise: $39/user/month (contact for details)

Multi-Team Use Cases:

Unlike Gong's sales focus, Fireflies.ai serves product managers capturing feature requests, marketers analyzing customer calls, and support teams documenting issues—making it valuable across the organization.

The platform's horizontal approach dilutes sales-specific functionality compared to Gong's purpose-built revenue intelligence. Teams requiring advanced deal coaching and forecasting may find Fireflies.ai lacking compared to specialized alternatives.

When to Choose Fireflies.ai Over Gong:

Select Fireflies.ai when meeting intelligence needs extend beyond sales to product, marketing, and customer success teams. The platform suits organizations wanting unified meeting documentation without sales-specific pricing. For companies learning real GTM workflows, Genesys Growth's cohort-based GTM Engineer School includes meeting intelligence platform training.

7. Outreach: Best for High-Volume Outbound Teams Needing Engagement + Intelligence

Outreach combines sales execution with conversation intelligence through its Kaia platform, delivering unified workflows for high-volume outbound teams.

Sales Execution Platform:

• Sequence orchestration automating multi-touch campaigns

• Kaia conversation intelligence analyzing calls and emails

• Activity capture eliminating manual CRM updates

• Pipeline generation engine tracking outbound effectiveness

• 4.3/5 G2 rating from 3,500+ reviews

• A/B testing optimizing messaging and timing

Enterprise Pricing:

• Outreach uses custom enterprise pricing based on team size, features, and contract terms. Contact Outreach for specific quotes.

Outreach's strength lies in execution rather than pure intelligence—the platform excels at sequence orchestration and activity management that drive rep productivity. The Kaia conversation intelligence module provides adequate but not industry-leading call analysis compared to Gong.

SDR/BDR Focus:

The platform particularly suits high-volume outbound teams requiring sequence automation and activity tracking alongside conversation insights.

When to Choose Outreach Over Gong:

Select Outreach when sales execution and engagement take priority over conversation analytics depth. The platform suits organizations with large SDR/BDR teams requiring systematic outbound workflows. For companies hiring and managing agency partners around Outreach workflows, Genesys Growth's fractional services deliver team restructuring from $12,000/month with 3-month commitment.

How to Choose the Right Gong Alternative for Your Sales Stack

Selecting the optimal conversation intelligence platform requires matching capabilities to your specific GTM requirements and organizational constraints.

Team Size Considerations:

• 10-50 employees: Avoma or Claap for affordability and quick setup

• 50-200 employees: Salesloft or Cognism for scaling capabilities

• 200+ employees: Clari or ZoomInfo ecosystem for enterprise features

CRM Compatibility:

Teams using HubSpot should prioritize Claap's superior integration over Gong's limited support. Salesforce users benefit from Revenue.io's native architecture or ZoomInfo's deep connectivity.

Budget Constraints:

Map total cost of ownership including platform fees, implementation, and training:

• Gong: $106,600-$186,000 first year for 50 users

• Claap: $18,000-$36,000 first year for 50 users

• Avoma: $11,400-$54,400 first year for 50 users

Implementation Timeline:

Consider organizational change capacity when evaluating deployment speed:

• Immediate (1 day): Claap

• Fast (1-2 weeks): Avoma, LeadIQ

• Moderate (2-4 weeks): Chorus.ai, Cognism

• Extended (3-6 months): Gong, Clari

For teams requiring tooling stack audits, Genesys Growth's fractional plan delivers comprehensive evaluations from $12,000/month.

Frequently Asked Questions

What is the main difference between Gong and Salesloft?

Gong focuses primarily on conversation intelligence and revenue analytics while Salesloft delivers unified sales engagement with integrated conversation capabilities. Gong provides more advanced AI analysis and forecasting features, but Salesloft's Rhythm engine orchestrates multi-channel cadences, eliminating separate outreach tools. Teams choosing Gong prioritize conversation insights and deal coaching, while Salesloft buyers need comprehensive execution workflows from prospecting through close. Salesloft's 4.5/5 G2 rating from 4,200+ reviews reflects satisfaction with its engagement-first approach.

Which Gong alternative is best for small teams under 20 reps?

Avoma is a strong option for small teams, combining automated note-taking, conversation intelligence, and CRM sync in a package that’s easy to evaluate and adopt. Claap is another solid choice with fast setup and a focus on streamlined meeting recording and collaboration. Both platforms provide core conversation intelligence capabilities without the complexity often associated with larger enterprise tools like Gong. When choosing between them, weigh your CRM compatibility, preferred workflows, and which feature set best matches how your team runs calls and reviews insights.

Do I need both conversation intelligence and sales engagement platforms?

Not necessarily—the decision depends on your current tool stack and requirements. Platforms like Salesloft and Outreach combine both capabilities, eliminating the need for separate subscriptions. If you already use dedicated engagement tools (Outreach, Salesloft) and only need conversation analysis, standalone options like Avoma or Fireflies.ai suffice. Conversely, if you lack engagement capabilities, choosing an integrated platform consolidates vendors and reduces operational overhead. Evaluate your total cost of ownership including integration maintenance when deciding between specialized versus unified solutions.

Can I use Chorus.ai without ZoomInfo?

No—Chorus.ai is now packaged as part of the broader ZoomInfo platform and is not typically sold on a standalone basis after ZoomInfo’s 2021 acquisition. This bundling means it’s generally best suited to teams already using or planning to adopt ZoomInfo. For teams that don’t want to commit to ZoomInfo, standalone alternatives like Avoma, Claap, or Salesloft can offer conversation intelligence capabilities without requiring an additional data platform. The main advantage of the Chorus–ZoomInfo combination is deeper enrichment of call insights with firmographic and intent data, which is most valuable for organizations already invested in ZoomInfo’s ecosystem.

What compliance features should I look for in call recording software?

Prioritize platforms offering GDPR compliance with EU data hosting for international teams, two-party consent management for regulated US states, and automatic recording disclosure announcements. Modjo's GDPR-first approach includes EU servers and local support, while Cognism covers 13 Do-Not-Call registries globally. Evaluate retention policy enforcement, redaction capabilities for sensitive information, and data export flexibility. ZoomInfo maintains TrustArc GDPR and CCPA certifications providing enterprise-grade assurance. US-focused platforms often lack international compliance features critical for B2B SaaS companies expanding globally.

Choosing Your Conversation Intelligence Partner

The conversation intelligence market offers sophisticated alternatives that frequently surpass Gong in pricing transparency, implementation speed, and specialized capabilities. From Salesloft's unified engagement platform to Avoma's budget-friendly accessibility, each alternative serves distinct use cases and organizational profiles.

The optimal platform choice depends on five critical factors: team size and resources, CRM architecture, budget constraints, implementation timeline, and compliance requirements. Teams using HubSpot gain significant advantages from Claap's superior integration, while Salesforce organizations benefit from Revenue.io's native capabilities. Budget-conscious teams achieve strong ROI with Avoma's accessible pricing, and international companies require Modjo's GDPR excellence.

Beyond platform selection, implementation success determines whether conversation intelligence delivers promised ROI or becomes shelfware. Hands-on consulting services accelerate adoption through practical implementation—from initial tooling audits through sales enablement deliverables and ongoing optimization. With weekly sprints and embedded execution, Genesys Growth ensures your chosen platform drives measurable pipeline growth rather than adding operational complexity.