While Brevo holds a notable 10% market share as a smaller player compared to giants like Mailchimp (45% market share), it serves over 500,000 businesses worldwide. B2B SaaS companies increasingly seek alternatives that better align with their GTM maturity and technical requirements. From advanced automation platforms like ActiveCampaign to ecommerce-focused solutions like Klaviyo, these seven alternatives address specific gaps in Brevo's offering—whether that's template variety, automation sophistication, or predictive analytics capabilities.

Key Takeaways

• Pricing models determine budget predictability: Brevo's pay-per-email model benefits large contact lists, while ActiveCampaign's per-contact pricing and Klaviyo's active-profile structure work better for high-frequency senders—choose based on your sending patterns

• Automation complexity varies significantly: ActiveCampaign offers 900+ pre-built automation recipes with unlimited workflow actions, while Brevo’s Free and Starter plans cap automations at 2,000 unique contacts, which can become a real constraint for sophisticated lifecycle marketing

• CRM integration approaches differ: Brevo includes a basic built-in CRM on all plans, ActiveCampaign’s more advanced CRM lives on higher tiers/add-ons, while Klaviyo focuses on marketing data and doesn’t offer a full sales CRM

• Template libraries impact campaign velocity: ActiveCampaign provides a significantly larger template library compared to Brevo's 40+, directly affecting how quickly marketing teams can deploy campaigns

• Ecommerce specialization determines fit: Klaviyo's revenue attribution and predictive analytics outperform general-purpose platforms for online stores, while B2B SaaS companies often benefit from broader automation capabilities

The email marketing and automation landscape continues expanding in 2025, with platforms differentiating through AI capabilities, channel coverage, and pricing transparency. For B2B SaaS companies implementing go-to-market architecture, selecting the right platform significantly impacts lifecycle marketing effectiveness and sales-marketing alignment.

1. Mailchimp: The Versatile Email Marketing Powerhouse

Mailchimp dominates the email marketing space with 45% market share and 14+ million users, offering the broadest feature set for companies prioritizing flexibility over specialization.

Key Features:

• Extensive template library with drag-and-drop customization

• Advanced audience segmentation and behavioral targeting

• A/B testing across subject lines, content, and send times

• Native ecommerce integrations with Shopify, WooCommerce, BigCommerce

• Customer journey builder with multi-step automation

• Comprehensive reporting and analytics dashboard

Pricing Structure:

• Free: $0/month (up to 500 contacts with basic features)

• Essentials: from $13/month (up to 500 contacts; core email + templates, limited automation)

• Standard: from $20/month (up to 500 contacts; more automation and optimization tools)

• Premium: from $350/month (up to 10,000 contacts; advanced segmentation, reporting, and higher limits)

Mailchimp's market dominance stems from balancing accessibility with capability—teams can start with basic campaigns and progressively adopt sophisticated automation without switching platforms. The platform integrates seamlessly with product-led growth strategies, supporting both self-serve onboarding sequences and sales-assisted workflows.

For B2B SaaS companies with hybrid GTM motions, Mailchimp's versatility addresses multiple use cases: product announcements, nurture sequences, customer newsletters, and transactional notifications. The platform's CRM integrations enable bi-directional sync with major sales platforms.

2. Klaviyo: The E-commerce and Data-Driven Alternative

Klaviyo delivers deep ecommerce integration and data-first architecture that transforms customer behavior into automated revenue.

Key Features:

• Native Shopify and Magento integrations with real-time catalog sync

• Predictive analytics including customer lifetime value and churn forecasting

• Revenue attribution tracking ROI by channel and campaign

• Advanced segmentation with unlimited conditions

• SMS marketing integrated with email workflows

• Product recommendation engine powered by purchase behavior

Pricing Structure:

• Free: $0/month (up to 250 active contacts, 500 monthly email sends, plus a limited allotment of SMS/WhatsApp credits)

• Email: From $45/month (email-only plan starting at ~1,000 contacts with 15,000 monthly email sends; pricing scales by contact count)

• Email & SMS: From $60/month (combined email + SMS/WhatsApp credits, with 15,000 monthly emails and starter messaging credits; pricing scales by contacts and messaging volume)

Klaviyo's 350+ ecommerce-focused integrations prioritize quality over quantity, with native connections that exceed what general-purpose platforms provide. The platform excels at abandoned cart recovery, post-purchase sequences, and win-back campaigns that directly attribute revenue to email activity.

For B2B SaaS companies with ecommerce components—whether selling physical products alongside software or running transactional marketplaces—Klaviyo's predictive analytics justify the premium pricing. However, service businesses and pure-play SaaS companies often find the ecommerce-centric feature set less relevant to their demand generation needs.

3. MailerLite: Simple Yet Powerful for Small to Mid-Sized Teams

MailerLite earns recognition as the most user-friendly alternative for teams prioritizing speed-to-value over feature complexity.

Key Features:

• Intuitive drag-and-drop editor with minimal learning curve

• Landing page and website builder included

• Pop-ups and embedded forms for lead capture

• Automation workflows with visual builder

• Built-in photo editing capabilities

• A/B testing for subject lines and content

Pricing Structure:

• Free: $0/month (free-forever plan for up to ~1,000 subscribers with a monthly email cap around 12,000 emails and core features)

• Growing Business: from $10/month (unlimited monthly emails for lower subscriber tiers, with automation and 24/7 support)

• Advanced: from $20/month (adds more advanced automation, analytics, and extra features)

• Enterprise: Custom pricing (for large lists needing dedicated support, security, and custom terms)

MailerLite's simplicity proves valuable for lean marketing teams executing content operations at scale without dedicated email specialists. The platform handles newsletter distribution, basic automation sequences, and lead capture with minimal configuration time.

For Series A companies building initial marketing infrastructure, MailerLite delivers core functionality without the complexity that slows adoption. Teams can launch campaigns within hours rather than weeks, then graduate to more sophisticated platforms as requirements evolve.

4. Moosend: Feature-Rich and Budget-Friendly Marketing Automation

Moosend positions as the value leader, delivering automation capabilities comparable to premium platforms at substantially lower prices.

Key Features:

• Visual automation builder with conditional logic

• Email editor with responsive templates

• Landing pages and subscription forms included

• E-commerce AI for product recommendations

• Real-time analytics and reporting

• SMTP server access for transactional email

Pricing Structure:

• Free Trial: $0 (30-day free trial of core features/Pro functionality; no credit card required)

• Pro: from $9/month (for ~500 subscribers with unlimited email sends; pricing scales with subscriber count via calculator)

• Moosend+: custom pricing (build-your-own plan with extras like transactional emails and custom reporting)

• Enterprise: custom pricing (adds SSO/SAML, dedicated account manager, advanced reporting, dedicated IP, and SLAs)

Moosend's cost efficiency enables startups to implement sophisticated marketing automation without enterprise budgets. The platform's e-commerce AI features compete directly with Klaviyo at a fraction of the investment, making it attractive for budget-conscious teams exploring AI-powered GTM workflows.

For B2B SaaS companies prioritizing runway extension, Moosend provides room to experiment with segmentation, automation, and personalization before committing to premium platforms. The learning transfers directly when upgrading to more sophisticated tools.

5. HubSpot Marketing Hub: Complete CRM-First Email Platform

HubSpot presents the most comprehensive alternative for B2B SaaS companies seeking unified marketing, sales, and service capabilities within a single ecosystem.

Core Strengths:

• Native CRM with 1,500+ integrations—largest ecosystem available

• Sophisticated automation workflows with visual builder

• Contact and company-level analytics

• Attribution reporting across channels

• Landing pages and forms natively integrated

• Blog and SEO tools for content-driven GTM

Pricing Structure:

• Free: $0/month (core CRM + basic marketing tools such as forms, email, and simple automation)

• Starter: Starts at $10/month (entry-level marketing automation, priced by marketing contacts; typically billed annually)

• Professional: $890/month (advanced automation, collaboration, and reporting, with a larger included contact bundle; billed annually)

• Enterprise: Starts at $3,600/month (full enterprise feature set, including advanced permissions and governance, for higher contact volumes; billed annually)

HubSpot's unified approach delivers value for companies following Genesys Growth's product-led growth methodology, where marketing automation must integrate seamlessly with product usage data and sales activities.

The substantial investment at Professional tier reflects HubSpot's positioning as an enterprise platform. For companies already using HubSpot CRM, the Marketing Hub eliminates integration overhead that Clay or standalone email tools require. Genesys Growth's HubSpot implementation guide provides frameworks for maximizing ROI from this investment.

6. Drip: Advanced Marketing Automation for Omni-Channel Engagement

Drip specializes in building sophisticated customer journeys that span multiple touchpoints, particularly for companies with complex lifecycle stages.

Key Features:

• Visual workflow builder with unlimited branching

• Multi-channel automation across email and SMS

• Dynamic content personalization based on behavior

• Lead scoring with custom point systems

• Purchase history integration for retail/ecommerce

• Deep Shopify and WooCommerce connections

Pricing Structure:

• Core plan: from $39/month (covers up to 2,500 people/contacts with full email, automation, and basic SMS features; price scales upward with list size via slider)

Drip's workflow sophistication supports demand generation acceleration through behavioral triggers, time-based sequences, and conditional logic that adapts to customer actions. The platform excels at building multi-week nurture campaigns that guide prospects through complex buying journeys.

For B2B SaaS companies selling to committees or managing long sales cycles, Drip's omni-channel automation coordinates touchpoints across stakeholders. The platform integrates with Genesys Growth's services, enabling sophisticated lifecycle marketing without dedicated marketing operations staff.

7. ActiveCampaign: Comprehensive CRM and Marketing Automation Suite

ActiveCampaign serves 150,000+ businesses with the most sophisticated automation capabilities available outside enterprise platforms.

Key Features:

• Comprehensive suite of 900+ automation recipes accelerating implementation

• Significantly larger template library than Brevo's 40+

• Predictive sending optimizing delivery timing per contact

• Win probability scoring for deal prioritization

• Site messaging and chat integration

• Machine learning for content optimization

Pricing Structure:

• Free: $0 (14-day trial with email sign-up)

• Starter: Starts at $15/month (10x contact limit)

• Plus: Starts at $49/month (10x contact limit)

• Pro: Starts at $79/month (12x contact limit)

• Enterprise: Starts at $145/month (15x contact limit)

ActiveCampaign's G2 rating of 4.5/5 from 14,000+ reviews reflects its position as the automation leader for mid-market companies. The platform's unlimited workflow actions remove constraints that limit Brevo's basic automation tier.

However, users report a steep learning curve—60% of new users cite complexity versus Brevo's ease of use. For teams with dedicated marketing operations resources, ActiveCampaign's depth justifies the investment in learning and configuration.

The platform aligns with Genesys Growth's methodology, supporting sophisticated segmentation, behavioral triggers, and multi-touch attribution that mature B2B SaaS companies require.

Choosing Your Next Marketing Platform: Key Considerations for B2B SaaS

Platform selection depends on matching capabilities to your growth stage, technical resources, and GTM complexity:

Series A (10-50 employees):

• Recommended: MailerLite or Moosend

• Budget: $10-50/month

• Why: Fast implementation, low learning curve, essential features without complexity

Series B (50-200 employees):

• Recommended: Brevo Standard or ActiveCampaign Plus

• Budget: $50-500/month

• Why: Advanced automation, CRM integration, scaling capabilities

Series C+ (200+ employees):

• Recommended: ActiveCampaign Professional or HubSpot

• Budget: $500-3,000+/month

• Why: Enterprise features, dedicated support, compliance requirements

Ecommerce-Focused:

• Recommended: Klaviyo

• Budget: $45-500+/month based on active profiles

• Why: Revenue attribution, predictive analytics, native platform integrations

For companies seeking guidance through platform evaluation and implementation, Genesys Growth's services provide hands-on support with weekly check-ins—accelerating time-to-value while avoiding common migration pitfalls.

Frequently Asked Questions

What are the main differences between Brevo and its top alternatives?

Brevo differentiates through generous contact storage (up to 100,000 contacts on the free plan, with high limits on paid tiers), pay-per-email pricing, and a built-in CRM—while platforms like ActiveCampaign typically reserve their more advanced CRM features for higher-tier or add-on plans. ActiveCampaign leads in automation sophistication with 900+ recipes, while Klaviyo dominates ecommerce with revenue attribution and predictive analytics. MailerLite wins on simplicity, and Moosend offers some of the strongest budget value for teams wanting robust automation at lower price points.

How do I choose the best email marketing software for my B2B SaaS company?

Start with your GTM motion: product-led growth companies benefit from platforms with strong automation and self-serve onboarding sequences, while sales-led companies need CRM integration and lead scoring. Factor in team technical resources—ActiveCampaign's power comes with complexity, while MailerLite prioritizes accessibility.

Are there marketing automation platforms that offer better ROI than Brevo for advanced use cases?

ActiveCampaign delivers superior ROI for companies requiring sophisticated automation—unlimited workflow actions and predictive features justify the premium for mature marketing operations. However, Brevo's multi-channel capabilities (email, SMS, WhatsApp, chat) in one platform often provide better ROI for companies with simpler automation needs across multiple channels.

What features should I prioritize when evaluating Brevo competitors for 2025?

Prioritize automation complexity (workflow actions, conditional logic), template variety (campaign velocity), CRM integration approach (included vs. add-on), and pricing model alignment with your sending patterns. For PLG metrics tracking, evaluate reporting depth and integration with product analytics tools.

Can Genesys Growth help my company migrate from Brevo to a new platform?

Genesys Growth's services include lifecycle marketing implementation with custom product marketing scopes covering platform migration, automation setup, and ongoing optimization. The weekly check-in model accelerates migration timelines while ensuring proper data transfer and workflow recreation.

What are the best free or most affordable Brevo alternatives for startups?

MailerLite offers the strongest free tier for startups (up to 500 subscribers and 12,000 emails/month), followed by Brevo's own free plan (300 emails/day with 100,000 contacts). For paid entry points, Moosend provides a low-cost Pro plan with pricing based on subscriber count, offering full automation features that are ideal for early-stage companies building demand generation foundations.