April Dunford's "Obviously Awesome" framework is widely recognized as a leading resource in B2B SaaS positioning discussions. Yet her engagements are typically premium, selective, and focus on strategy without execution or AI integration. For Series A+ B2B SaaS companies needing both positioning clarity AND tactical deliverables, several alternatives have emerged that combine strategic frameworks with hands-on implementation. This guide examines seven consultants and firms serving B2B SaaS teams at different stages, starting with Genesys Growth's positioning sprint that delivers strategy, homepage wireframes, sales decks, and AI tooling setup in just two weeks.

Key Takeaways

• Execution matters as much as strategy: April Dunford provides positioning frameworks, while alternatives like Genesys Growth include website wireframes, sales decks, and messaging libraries within the same engagement

• AI integration separates modern consultants: Genesys Growth builds AI workflows (Claude, Clay, Figma) that clients own, while most positioning consultants focus on strategy documents alone

• Timeline varies dramatically: Genesys Growth delivers in 2 weeks, FletchPMM in 2 weeks for homepage-only work, while PitchKitchen requires 90 days and Play Bigger spans multiple months

• Pricing reflects scope differences: A complete positioning-to-execution path through Dunford plus an agency represents a significant investment, while Genesys Growth's $15,000 sprint includes both strategy and deliverables

• Specialization determines fit: FletchPMM excels at homepage positioning with patterns from 400+ positioning projects, Play Bigger owns category design, and Genesys Growth serves Series A+ teams needing end-to-end GTM acceleration

1. Genesys Growth: AI-Enabled GTM Execution for Series A+ B2B SaaS

Genesys Growth provides hands-on positioning, websites, product launches, and content services for Series A+ B2B SaaS companies. Founded by Matteo Tittarelli, who has helped startups grow from $0 to $50M+ in ARR including Fiverr, Owner.com, Common Room, Ahrefs, Toast, and Strapi, the practice operates as a senior operator working in the trenches rather than an advisory-only consultant.

Some Core Positioning Services

Positioning Sprint Plan delivers complete repositioning in 2 weeks for $15,000:

• Win/loss analysis from sales calls

• Deep competitor research and ICP definition

• Positioning anchor strategy and messaging library

• Sales deck articulating positioning strategy

• Homepage wireframe with production-ready copy

Website Expansion Plan scales organic traffic and brand authority at $12,000/month:

• Context engineering covering ICP, product, market, and tone of voice

• Core pages including Home, Features, Pricing, and About

• Solutions, Persona, Use cases, and Integrations pages

• Competitor comparison landing pages

• Ad-hoc landing pages for campaigns

AI-First Approach

Unlike traditional positioning consultants, Genesys Growth builds AI workflows that clients own. The practice uses Claude for content generation, Clay for data enrichment, Figma for design assets, and Webflow for implementation. This means teams can scale positioning research and content production independently after the engagement ends.

Proven Track Record

The case studies demonstrate measurable outcomes: Ahrefs completed a full messaging audit and repositioning in 15 days, while Hypergrowth Partners generated $3M+ pipeline from repositioned content. The practice is trusted by 40+ B2B SaaS startups worldwide backed by investors including Y Combinator, Sequoia, and First Round Capital.

Best For: Series A+ B2B SaaS companies needing positioning strategy plus execution plus AI tooling in 2 weeks. Ideal for teams that want deliverables, not just frameworks, and prefer always-on Slack and email access over workshop-only engagements.

2. PitchKitchen: 90-Day Narrative Immersion with AI Brand Twin

PitchKitchen, led by Greg Rosner, combines positioning clarity with trained AI models of each client's company voice. The firm positions itself as an alternative for companies needing comprehensive narrative development alongside sales enablement assets.

Core Offerings

90-Day Rebellion Sprint provides full narrative transformation:

• Customer validation and positioning research

• Strategic narrative development

• AI Brand Twin trained on company voice

• Sales decks and landing pages

• Enablement kits for sales teams

1-Month Messaging Makeover offers quick repositioning for companies with less time or budget.

AI Brand Twin Differentiator

PitchKitchen's unique trained AI model learns each client's voice, positioning, and messaging to maintain consistency across all team members producing content. This asset remains with the client after the engagement.

Investment and Timeline

The 90-day sprint pricing varies based on scope and company needs; contact PitchKitchen for a detailed quote. The longer timeline allows for deeper customer validation but requires more runway than faster alternatives.

Best For: Companies with 90-day runway and budget for full narrative immersion. Strong fit for teams wanting an AI model of their company voice and comprehensive sales enablement assets.

3. FletchPMM: Homepage Positioning Specialists

FletchPMM, founded by Anthony Pierri and Rob Kaminski, focuses exclusively on B2B SaaS homepage positioning. With patterns refined across 400+ positioning projects, the firm has built substantial social proof in their narrow specialty.

Productized Service Model

FletchPMM offers a highly productized homepage positioning sprint:

• Two-week process for homepage copy and wireframes

• Workshop-based engagement with founding team

• Four-question positioning framework

• Additional pages available à la carte through freelancer referrals

Scope Boundaries

The firm explicitly focuses on homepage positioning and refers other pages to freelancers. They do not conduct customer research interviews, relying instead on founder knowledge and existing data.

Thought Leadership Presence

Anthony Pierri's LinkedIn content provides substantial visibility and credibility in the positioning space, reaching a large audience of B2B marketers.

For a detailed comparison, see our analysis of FletchPMM vs Genesys Growth.

Best For: Companies needing homepage clarity specifically, with internal resources to handle other pages. Strong fit for teams wanting a fast, productized engagement with proven methodology.

4. Fluvio: Fractional PMM Team Model

Fluvio, led by Devon O'Rourke, operates as a team of specialized contractors rather than a solo consultant. The firm provides full product marketing function coverage for B2B SaaS companies.

Team-Based Approach

Fluvio assembles specialized contractors for each engagement:

• Product marketing strategy

• Messaging and positioning

• Sales enablement

• Launch support

• Competitive intelligence

Fractional Retainer Model

Fluvio offers ongoing embedded support at monthly retainer rates, effectively functioning as an outsourced marketing staff for companies not ready to build internal PMM teams.

Best For: Companies wanting a full fractional PMM team with ongoing retainer support. Ideal for organizations needing multiple specialists without full-time hiring commitment.

5. Play Bigger: Enterprise Category Design

Play Bigger, now operating through Category Design Advisors, invented the category design discipline and authored the book that defined the practice. The firm targets enterprise and IPO-track companies seeking to create or dominate market categories.

Category Design Methodology

Play Bigger's approach focuses on:

• Category creation and naming

• Lightning strike launch moments

• Point of view development

• Enterprise stakeholder alignment

• Long-term category dominance strategy

Enterprise Scale and Timeline

Engagements are typically multi-month initiatives with enterprise-level investment. The extended timeline reflects the strategic depth and organizational change management involved in true category creation. Contact Category Design Advisors for specific pricing and scope.

Ideal Company Profile

Play Bigger works best with companies pursuing category leadership rather than competitive positioning within existing markets. The approach requires significant executive commitment and resources.

Best For: Enterprise and IPO-track companies with substantial budgets seeking to create or dominate entire market categories. Strong fit for organizations with extended runway for strategic transformation.

6. Andy Raskin: Strategic Narrative Consulting

Andy Raskin specializes in strategic narrative development with a particular focus on sales pitch and investor storytelling. His experience includes work with Uber and other high-growth technology companies.

Narrative-First Approach

Raskin's methodology centers on strategic narrative:

• Identifying the "undeniable shift" in the market

• Positioning the company as the guide through change

• Creating pitch structures that resonate with buyers

• Aligning sales messaging with strategic story

Executive-Level Focus

Engagements typically involve direct work with founders and executives on their strategic story, with application to investor pitches, sales decks, and company positioning.

Selective Engagement Model

Raskin maintains a selective practice with limited public pricing or portfolio information, reflecting a boutique approach to client selection.

Best For: Companies needing strategic narrative development for investor pitches or high-stakes sales situations. Strong fit for founders wanting executive-level storytelling guidance.

7. Shirin Shahin: Human-Centered Independent PMM

Shirin Shahin operates as an independent product marketing consultant, providing hands-on positioning support for startups. Her approach emphasizes human-centered positioning and messaging.

Independent Consultant Model

Shahin provides hands-on product marketing support:

• Positioning and messaging development

• Go-to-market strategy

• Launch planning and execution

• Sales enablement materials

• Competitive analysis

Startup Focus

The practice specifically serves early and growth-stage startups, offering more accessible pricing than enterprise-focused alternatives while maintaining strategic depth.

Human-Centered Philosophy

Shahin's approach emphasizes understanding buyer psychology and human motivations in positioning work, differentiating from more framework-driven methodologies.

Best For: Early to growth-stage startups wanting independent consultant support with human-centered positioning philosophy. Good fit for teams seeking accessible pricing with hands-on execution.

Why Genesys Growth Stands Out for B2B SaaS Positioning

The Execution Gap in Traditional Positioning Consulting

Most positioning consultants, including April Dunford, deliver strategic frameworks and workshop outputs. The actual implementation—building the website, creating sales decks, writing email sequences—falls to internal teams or requires hiring additional agencies. This creates an execution gap that can delay time-to-market by months.

Genesys Growth eliminates this gap by combining positioning strategy with tactical deliverables in a single engagement. The 2-week Positioning Sprint includes not just the strategy document, but production-ready homepage wireframes, sales deck copy, and a complete messaging library.

AI-Enabled Workflows That Scale

The practice builds AI workflows using Claude, Clay, and Figma that clients own and operate independently. This means teams can:

• Scale competitor research without proportional time investment

• Generate content variations from the messaging library

• Maintain positioning consistency across channels

• Accelerate future repositioning efforts

No other positioning consultant in this comparison builds transferable AI infrastructure as part of the engagement.

Speed Without Sacrificing Depth

Traditional positioning engagements range from 4 weeks (workshop-only) to multiple months (category design). Genesys Growth's 2-week sprint achieves comparable strategic depth through intensive discovery, win/loss analysis, and competitor research—while simultaneously producing execution-ready deliverables.

The Ahrefs case demonstrates this speed: 15 days to full messaging audit and repositioning with 5 landing page types revamped.

Always-On Access vs. Workshop-Only

While most consultants structure engagements around scheduled workshops or deliverable reviews, Genesys Growth provides always-on Slack and email access. This enables real-time problem-solving as positioning questions arise during sales calls, content creation, or product launches.

Comprehensive Service Expansion

Beyond the Positioning Sprint, Genesys Growth offers interconnected services that support the full GTM architecture:

• Website Expansion Plan ($12,000/month) for scaling organic traffic and LLM citations

• Product Launch Plan ($15,000) for feature announcements and campaigns

• Enablement Sprint ($8,000/month) for sales decks, battle cards, and ROI calculators

• Founder-Led Content ($8,000/month) for LinkedIn audience building

• Thought Leadership ($8,000/month) for narrative ownership through multi-format campaigns

This service architecture means Series A+ companies can engage Genesys Growth across multiple growth stages without changing consultants or rebuilding context.

The Value Equation

When comparing total cost of ownership for positioning plus execution, Genesys Growth's $15,000 Positioning Sprint delivers both strategy and production-ready deliverables in 2 weeks—providing Series A+ companies with the fastest path from positioning strategy to market launch.

Explore Genesys Growth's pricing and services to find the right fit for your GTM stage.

Frequently Asked Questions

What makes Genesys Growth different from April Dunford's positioning services?

April Dunford provides positioning strategy and frameworks through workshops and advisory engagements, while Genesys Growth combines strategy with execution-ready deliverables including homepage wireframes, sales decks, and messaging libraries. Genesys Growth also builds AI workflows that clients own, delivers in 2 weeks versus 4-8 weeks, and provides always-on Slack and email access rather than workshop-only engagement. The Positioning Sprint costs $15,000, providing a comprehensive solution that includes both strategy development and tactical implementation.

When should I choose a homepage-only specialist like FletchPMM versus a full positioning consultant?

FletchPMM excels when you have clear positioning and need homepage execution specifically, with internal resources to handle other pages, sales decks, and messaging. Choose a full positioning consultant like Genesys Growth when you need comprehensive repositioning across multiple touchpoints, lack internal execution capacity, or want AI tooling setup included. FletchPMM's two-week process works for narrow scope; Genesys Growth's sprint addresses end-to-end GTM needs.

How long does a typical positioning engagement take with these alternatives?

Timeline varies significantly by consultant: Genesys Growth delivers positioning strategy plus deliverables in 2 weeks, FletchPMM completes homepage work in 2 weeks, PitchKitchen runs 90-day immersive sprints, and Play Bigger category design engagements span multiple months. The appropriate timeline depends on whether you need strategy-only, strategy-plus-execution, or comprehensive category transformation.

What pricing should I expect for B2B SaaS positioning consulting in 2026?

Entry-level positioning sprints start at $15,000 (Genesys Growth). FletchPMM pricing tiers range from $10,000 to $30,000 depending on company size. PitchKitchen's narrative programs require custom quotes for their 90-day engagements. Enterprise category design represents a significant investment with quote-based pricing. When evaluating options, consider both the upfront cost and whether execution deliverables are included or require separate investment.

Can I use AI tools to handle positioning work instead of hiring a consultant?

AI tools can accelerate research, generate content variations, and scale messaging production, but they require strategic direction and quality frameworks to be effective. Genesys Growth's approach combines consultant expertise with AI tooling—building workflows in Claude, Clay, and Figma that clients own and operate independently after the engagement. This hybrid model provides both strategic depth and scalable execution capability that pure AI tools or pure consulting cannot match alone. Learn more about AI-powered GTM workflows to understand how these tools integrate with positioning strategy.