AI Outbound Automation | Step-by-step Guide & Tooling

Master the orchestration of signal-based outbound campaigns to drive consistent pipeline growth for your B2B SaaS business. This comprehensive playbook provides actionable steps and templates to effectively target and engage high-potential prospects by leveraging automation, data, and attention-grabbing messaging strategies.

What's inside

• Signal-Based Campaigns: Learn how to use attention signals and automation tools like LinkedIn Sales Navigator, Clearbit, and Apollo.io to target prospects with the highest potential for engagement.

• Custom Messaging Frameworks: Create buyer personas, craft tailored messaging, and define key pain points and differentiators that resonate with your audience.

• Optimized Targeting: Understand how to build Total Addressable Market (TAM) and Serviceable Obtainable Market (SOM) lists using enrichment tools such as Cargo.io, maximizing your targeting accuracy.

• Multi-Channel Outreach: Set up automated and personalized email and LinkedIn sequences using platforms like Instantly.ai and LaGrowthMachine to increase response rates and pipeline generation.

• Measuring Success: Track key outbound metrics, run AB testing, and optimize your outreach strategy based on real-time insights to improve conversion rates.

This playbook was written in partnership with Anis Bennaceur, Stewart White from Attention.io, and Loic Jeanjean from HyperGrowth Partners — helping Attention generate $1.2M in pipeline in just 4 months.