During my collaboration as co-founder of GTM Engineer School, I delivered a comprehensive GTM program that established category leadership in live-cohort GTM training, created a strategic partnership ecosystems, and built systematic frameworks for scalable program delivery across two successful cohorts, including a complete program iteration.

Month 1-3: Cohort 1 Preparation and Strategic Foundation

Together with Jared, we initiated the program development with comprehensive partnership strategy and curriculum design that established the foundations of practical GTM automation education while building strategic relationships with leading tool providers.

• My partnership development process involved outreach and negotiation with Cargo for workflow automation training, AirOps for AI-powered content workflows, Lemlist for personalized outreach campaigns, and Octave for messaging and positioning automation. These partnerships provided over $7,000 in software access and training value per student while establishing community credibility through industry leaders endorsement.

• The curriculum development proved particularly sophisticated, creating four comprehensive modules covering Messaging & Positioning with Octave integration, Prospecting and Enrichment with Clay workflows, Personalized Outreach with Lemlist and Cargo Agentic Automation, and AI-led Content Creation with AirOps. Each module included hands-on exercises, real-world implementation projects, and expert-led live sessions.

• My GTM strategy to drive ticket sales for students included systematic social media campaigns across LinkedIn, influencer partnerships with 20+ GTM thought leaders like Guillaume Cabane, Brendan Short, Nico Druelle, Joe Rhew, and many more — driving community engagement that built awareness while establishing thought leadership in GTM automation education. The approach balanced educational content with program promotion while building credibility through practical value delivery.

• On top of the GTM strategy, I've led the course guide development included comprehensive Notion-based resources, step-by-step implementation tutorials, prompt engineering libraries and guidelines, as well as systematic frameworks that enabled students to immediately apply learning while building sustainable automation systems for ongoing operational efficiency.

Month 4-6: Cohort 1 Execution and Program Optimization

Building on the preparation foundation, Jared and I executed the first cohort delivery with intensive live sessions, hands-on implementation support, and systematic feedback collection that informed program optimization while delivering exceptional student outcomes and partnership value.

• Jared led the cohort execution strategy including weekly live sessions with expert instruction, peer collaboration opportunities, and real-time problem-solving that maximized engagement while ensuring practical skill development. The live-cohort approach proved superior to self-paced alternatives through accountability, community support, and immediate feedback mechanisms.

• The partnership integration proved particularly innovative, including dedicated workshops with Clay, Octave, Cargo, Lemlist, and AirOps that provided students with direct access to tool creators and advanced implementation strategies that individual users couldn't access.

• As cohort 1 ended, the feedback collection and program iteration process included systematic analysis of student engagement, learning outcomes, and improvement opportunities that informed cohort 2 development while maintaining program quality and student satisfaction throughout the intensive learning experience. The systematic approach enabled 375-848% ROI calculation based on student outcomes.

• Based on cohort 1 students' feedback, we lowered our original $2,500 price to $1,850 to balance premium pricing with more accessible yet compelling value delivery — we positioned it against the cost of hiring consultants or the opportunity cost of manual processes, with detailed ROI calculations.

• We also developed comprehensive business justification materials that students could use to secure employer funding, including detailed ROI analyses, skill development frameworks, and competitive advantage arguments that resonated with managers and executives evaluating professional development investments.

Cohort 1 has been an overall success, with 55 paying students enrolled over an initial estimated capacity of 50 for cohort 1.

Month 7-9: Cohort 2 Preparation and Program Evolution

Following cohort 1 success, I led a comprehensive program rebranding and evolution that established GTM Engineer School as the definitive premium solution for cross-tool, hands-on GTM training while building more systematic frameworks for scalable program delivery and enhanced student outcomes.

• Our rebranding strategy included complete website redesign and launch of our website with enhanced premium look and feel, logo, and color palette — reflecting stronger program maturity and market leadership. The new site included dedicated pages for curriculum, partnerships, 20+ student testimonials from the likes of Miro, Google, Ahrefs, Airbyte, Mixmax, Gorgias, and more.

• As part of the cohort 2 GTM, I've led the creation of a GTM Engineer School podcast and newsletter to distribute systematic thought leadership content that established market authority while building ongoing top-of-mind awareness with students, partners, and industry personalities. We kept the content strategy balanced between educational value and program promotion to drive demand for tickets.

• My GTM strategy evolution included enhanced social media campaigns, influencer partnerships with previous and new creators, as well as a 'Member Get Member' referral program with cohort 1 students — leveraging cohort 1 success while building sustainable acquisition systems for ongoing program growth and market leadership.

• We also nurtured our partnerships with existing vendors and TAs — includ more systematic community building that created sustainable value for students while building program credibility and market recognition. The TA program included announcements September 18-24 with systematic onboarding and support frameworks.

• The program iteration stepped up in structure, incorporating cohort 1 feedback while expanding curriculum depth and practical application opportunities. The enhanced program included a new GTME Primer Module, a whole-new n8n Module, and systematic warm-up sequences, and post-course implementation support that maximized student success and long-term value realization.

Month 10-12: Cohort 2 Execution and Advanced Framework Development

In the final months of 2025, we've stepped up our program delivery with a dedicated Learning Management System, proprietary frameworks, and systematic certification processes that established GTM Engineer School as the definitive authority in GTM automation education while building scalable systems for ongoing program excellence.

• Jared vibe-coded a dedicated LMS development included embedded Notion-based guides with interactive exercises, systematic progress tracking, student quizzes, and enhanced student experience that maximized engagement while providing scalable delivery systems for future cohorts. The dedicated platform enabled systematic content organization and student progress monitoring.

• I've led the creation of a proprietary framework to identify promising GTM Engineers among our students through a comprehensive assessment processes, examinations, and implementation frameworks that students could apply across different organizational contexts — and place them to new gigs in potential employers. The systematic approach enabled quality assurance while building program credibility and student career advancement opportunities.

• The operational infrastructure development included systematic processes for student onboarding, progress tracking, community management, and outcome measurement enabled scalable program delivery while maintaining quality and student satisfaction across growing cohort sizes.

This systematic post-course sequences and ongoing support maximized student success and long-term value realization, while making running the program easier for our two-people team.