Soulloop is a personal wellness and astrology platform designed to help individuals grow self-awareness and self-efficacy. With a unique blend of astrology, yoga, meditation, and psychological content and tools, Soulloop guides users on a personalized journey toward holistic well-being. The app, available in US, UK, and Brazil on both iOS and Android, provides daily insights and actionable advice hyper-personalized to each user's astrological profile. Soulloop's platform leverages a combination of AI and NASA data to deliver customized content and experiences, empowering users to explore their inner selves and improve various aspects of their lives, including purpose, relationships, emotions, creativity, and empowerment. By integrating these diverse elements, Soulloop stands out as a comprehensive tool for personal growth and self-discovery. When their founder approached me back in 2021, they were looking for a Head of Growth to completely revamp their product, marketing, and data functions to add a next leg up in their growth story. They were coming out of a negative experience with a previous marketing agency and needed to quickly get things in order to scale paid subscribers sustinably.