ray-2
ray-1
ray
recast-logo

Founded

Founded

2023, San Francisco 🇺🇸

Company type

Company type

Consumer

Consumer

Industry

Industry

AI

Company stage

Company stage

Seed

Seed

Team size

Team size

1-10

1-10

Engagement

Engagement

Consultant

Consultant

Collaboration

Collaboration

3-6 months

3-6 months

Let's execute on this together

Recast launched as #1 Product of the Day and generated 15,000 signups with UGC

Recast launched as #1 Product of the Day and generated 15,000 signups with UGC

Recast launched as #1 Product of the Day and generated 15,000 signups with UGC

Recast launched as #1 Product of the Day and generated 15,000 signups with UGC

adam-lee-altman-recast

Adam Lee Altman

Prev. Founder & CEO, Recast AI

recast-ai-cover
recast-ai-cover

Impact achieved during our collaboration

Impact achieved in 6 months engagement

#1

#1

#1

Product of the Day on Product Hunt

Product of the Day on Product Hunt

15k

15k

15k

Signups from UGC

Signups from UGC

adam-lee-altman-recast

Adam Lee Altman

Prev. Founder & CEO, Recast AI

Skills

Skills

Growth marketing

Growth marketing

Growth marketing

Growth marketing

Content marketing

Content marketing

Content marketing

Content marketing

Results

Achieved #1 Product of the Day and #2 Product of the Week

Acquired 15,000+ new signups through TikTok, X, and LinkedIn UGC

Secured organic features in multiple top-tier AI newsletters

Overview

Recast was an AI-powered application that enabled users to transform written content—such as blog posts, research papers, and ebooks—into podcast-like audio experiences. With a dedicated core team and investments from firms like First Round Capital, Recast achieved a notable 60% retention rate, a significant accomplishment in the competitive AI app market.

With a small yet mighty core team and investments from the likes of First Round Capital, they managed to build a world-class app consumer experience with a 60% flat retention rate; a rare feat in the ever-so-crowded AI app market.

When I spoke to their founder, their challenge was to ramp up user acquisition amidst a crowded AI app market and build momentum ahead of a new fundraising round.

They had a bad experience with previous performance marketing agencies and were looking for someone who could work more as a part of their team and across multiple marketing verticals.

Tools used

Tools used

passionfroot
passionfroot
product-hunt
product-hunt
tik-tok
tik-tok
x-logo

Scope

During my collaboration with Recast AI, I worked closely with the founding team to enhance their brand visibility, streamline user acquisition strategies, and establish a strong presence in the competitive AI tools market. This engagement focused on leveraging Product Hunt, user-generated content (UGC), and programmatic SEO to drive scalable growth.

Month 1-2: Product Hunt launch Preparation

  • Designed and executed a comprehensive Product Hunt launch campaign to boost brand awareness and user acquisition.

  • Partnered with Ryan Hoover, Founder of Product Hunt, as a Top Hunter to maximize visibility and credibility for the launch.

Month 3-4: TikTok UGC and SEO

Developed and scaled a robust user-generated content (UGC) program across TikTok, X (formerly Twitter), and Instagram to acquire new users organically.

  • Established a presence for Recast on key AI tools directories, driving SEO reach, visibility and credibility within the AI tools ecosystem.

  • Devised a programmatic SEO strategy to automate and scale organic user acquisition by targeting relevant keywords and long-tail queries.

This collaboration resulted in a successful Product Hunt launch, a significant boost in user acquisition through UGC and SEO, and a strengthened market position for Recast AI in the competitive AI tools landscape.

Impact

These initiatives positioned Recast AI for sustained medium-term growth and established its presence as a rising player in the AI-driven content space.


  • Successful Product Hunt launch: Achieved #1 Product of the Day and #2 Product of the Week, driving significant brand visibility and user acquisition.

  • Expanded organic reach: Secured features in multiple AI newsletters, scaling attention and engagement across the target audience.

  • Accelerated user growth: Acquired 15,000+ new signups through a user-generated content program in under three months.

This case study illustrates how a combination of strategic launches and organic amplification can drive rapid growth.

recast-ai-work
recast-ai-work
recast-ai-work
recast-logo

Founded

2023, San Francisco 🇺🇸

Company type

Consumer

Industry

AI

Company stage

Seed

Team size

1-10

Engagement

Consultant

Collaboration

3-6 months

Let's execute on this together

How far will your diluted GTM take you? Accelerate your pipeline with clear
positioning and differentiated content.

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How far will your diluted GTM take you? Accelerate your pipeline with clear
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Gallery

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How far will your diluted GTM take you? Accelerate your pipeline with clear
positioning and differentiated content.

  • toast-logo
  • ahrefs-logo
  • clarisights
  • hypergrowth-partners-logo
  • kolleno-logo
  • blaze-ai-logo
  • fiverr-logo
  • mixmax-logo
  • ondeck-logo
  • spotdraft-logo
  • akiflow-logo
  • owner-logo
  • smartpricing-logo
  • ethena-logo
  • fullenrich-logo
  • clarisights-logo
  • fluidstack-logo
  • quantum-temple-logo
  • platformatic-logo
  • cello-logo
  • tide-protocol
  • tide-protocol
  • aidem-logo
  • cloudnc-logo
  • airops-logo
  • tide-protocol

How far will your diluted GTM take you? Accelerate your pipeline with clear
positioning and differentiated content.

  • toast-logo
  • ahrefs-logo
  • clarisights
  • hypergrowth-partners-logo
  • kolleno-logo
  • blaze-ai-logo
  • fiverr-logo
  • mixmax-logo
  • ondeck-logo
  • spotdraft-logo
  • akiflow-logo
  • owner-logo
  • smartpricing-logo
  • ethena-logo
  • fullenrich-logo
  • clarisights-logo
  • fluidstack-logo
  • quantum-temple-logo
  • platformatic-logo
  • cello-logo
  • tide-protocol
  • tide-protocol
  • aidem-logo
  • cloudnc-logo
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  • tide-protocol

Product marketing and content

consulting for Series A+ B2B SaaS

Join 2000+ GTM operators

London Road, Essex,
SS7 2QL, United Kingdom

Product marketing and content

consulting for Series A+ B2B SaaS

Join 2000+ GTM operators

London Road, Essex,
SS7 2QL, United Kingdom

Product marketing and content

consulting for Series A+ B2B SaaS

Join 2000+ GTM operators

London Road, Essex,
SS7 2QL, United Kingdom