2021, Miami 🇺🇸
Travel
Linda Adami
Founder & CEO, Quantum Temple
Results
From 0 to 7000+ social followers in 30 days
Generated 10,000+ waitlist subscribers for launch
Generated multiple top-tier organic media coverage
Overview
Quantum Temple, founded in 2021 by Linda Adami, is a pioneering Web3 platform dedicated to preserving cultural heritage through blockchain technology.
In January 2023, the company secured $2 million in pre-seed funding led by Borderless Capital, with participation from Algorand Foundation, Outliers Fund, Shima Capital, New Moon Ventures, and NxGen.
Quantum Temple's mission is to facilitate equitable exchanges between NFT collectors and ancestral communities, ensuring the protection and perpetuation of global cultural knowledge, traditions, and art forms.
Their primary offerings include a decentralized platform that documents and funds expressions of cultural heritage through digital, physical, and experiential NFTs, targeting conscious collectors and cultural enthusiasts.
Key competitors in this space include NFT media companies like Yuga Labs, LUDEX, and ALT; however, Quantum Temple differentiates itself by focusing on cultural preservation and fostering direct connections between collectors and ancestral communities.
When the founder approached me, they sought a founding marketer to build a waitlist campaign ahead of a wider go-to-market NFT series launch, aiming to generate anticipation and engagement within their target audience.
Scope
As the first Head of Marketing for Quantum Temple, I collaborated with the founding team to establish the company's marketing function, manage a multidisciplinary team, and deliver a comprehensive go-to-market strategy that drove initial user acquisition and product launch success. Over the course of our engagement, we built a robust foundation for growth and brand positioning.
Month 1-2: Foundation and Strategy Development
Developed product marketing messaging and a persona strategy tailored to Quantum Temple's target audiences.
Formulated a go-to-market strategy that included building an initial waitlist and executing a product cross-channel launch across blog, social, lifecycle, and paid marketing.
Created long-form content assets, including landing pages, a litepaper, and blog articles, to educate and engage prospective users.
Month 3-4: Paid Acquisition and Lifecycle Marketing Execution
Tracked acquisition and lifecycle events using Segment to ensure data-driven insights and optimization.
Designed lead nurturing and activation email sequences via customer.io to convert subscribers into active users.
Hired and managed a trusted performance marketing partner to create and launch Meta Ads campaigns to grow the waitlist and drive brand awareness.
Month 5-6: Content and partnership initiatives
Produced engaging short-form content for Instagram and X (formerly Twitter) in collaboration with the design team.
Created a partnership program and assets to collaborate with Web3 wallet providers, NFT communities, and key travel influencers.
Developed an outbound strategy to acquire Web3 Key Opinion Leaders (KOLs) on X, expanding the company’s network and influence.
This strategic collaboration resulted in a strong marketing foundation, a successful product launch, and an initial user base, positioning Quantum Temple for sustained growth and recognition in the Web3 space.
So lucky to have crossed paths with Matteo. He is a very passionate, incredibly organized, and dedicated full-cycle growth marketer! As we move from Web2 to Web3, there is a clear lack of skills and expertise on how to build and nurture community through growth strategies, and Matteo is among the first ones to fill that gap. To complement his growth skills, he's also an amazing multi-lingual and multi-cultural asset valuable to any team!
Linda Adami
Impact
These efforts directly contributed to a successful $2M seed round, attracting investments from prominent backers like the Algorand Foundation and Shima Capital.
Grew social following from 0 to 7,000+ followers: Leveraged content marketing to build engaged audiences on X and Instagram.
Generated 10,000+ waitlist subscribers: Delivered a high-performing waitlist campaign within 30 days, driving early user interest.
Generated organic media coverage: The launch garnered the attention of prominent Web3 outlets like Coin Desk and NFT Now further amplified brand awareness and organic reach.
Secured $2M seed funding: Attracted investments from leading firms such as Algorand Foundation, Outliers Fund, and Shima Capital.
This case study highlights how a strategic, multi-channel launch can create impactful momentum for Web3 startups, laying the groundwork for scalable growth and investment success.
