During my collaboration with Orion Money, I partnered closely with the founding team to build and execute a comprehensive marketing strategy focused on acquisition, engagement, and retention. This engagement integrated technical education, user lifecycle optimization, and community-driven growth.

1. User Education and Lifecycle Optimization

• Created and hosted detailed technical documentation and FAQs on Intercom for seamless user support.

• Distributed technical docs through automated Intercom chatbots to improve accessibility and efficiency.

• Implemented Segment to capture critical product analytics events across the entire user lifecycle.

• Set up Intercom product tours to enhance user onboarding and drive activation rates.

2. Social Content and Community Management

• Managed the Medium blog, publishing tens of roadmap updates every week and community announcements to keep customers informed and engaged.

• Ran the X (formerly Twitter) account, creating short-form content that went viral several times and hosting Spaces AMAs to foster community interaction.

3. NFT Partnership and Brand Integrations

• Pioneered a partnership program with Terra NFT communities, embedding Orion Money’s brand identity into Terra’s most renowned NFT collections.

• Successfully integrated the brand into multiple NFT traits, driving visibility and aligning Orion Money with Terra’s active user base.

This collaboration culminated in the creation of a new playbook for partnerships and significantly increased user engagement. The results were a strengthened brand presence and scalable growth strategies that positioned Orion Money for long-term success.