![](https://framerusercontent.com/images/Zn0K8lptt9EDMQREWyUHTTSQU.png)
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![](https://framerusercontent.com/images/Zn0K8lptt9EDMQREWyUHTTSQU.png)
![](https://framerusercontent.com/images/Zn0K8lptt9EDMQREWyUHTTSQU.png)
![](https://framerusercontent.com/images/Zn0K8lptt9EDMQREWyUHTTSQU.png)
![](https://framerusercontent.com/images/Zn0K8lptt9EDMQREWyUHTTSQU.png)
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![](https://framerusercontent.com/images/Zn0K8lptt9EDMQREWyUHTTSQU.png)
![cloudnc-logo](https://framerusercontent.com/images/9a8jRKS7HbYSzaMbBj59eDdO6w.jpeg)
CloudNC
Website
Founded
2015, London 🇬🇧
Company type
B2B SaaS
Industry
Manufacturing
Company stage
Series B
Team size
201-500
Engagement
Fractional
Collaboration
6-12 months
![cloudnc-logo](https://framerusercontent.com/images/9a8jRKS7HbYSzaMbBj59eDdO6w.jpeg)
CloudNC
Website
Founded
2015, London 🇬🇧
Company type
B2B SaaS
Industry
Manufacturing
Company stage
Series B
Team size
201-500
Engagement
Fractional
Collaboration
6-12 months
![cloudnc-logo](https://framerusercontent.com/images/9a8jRKS7HbYSzaMbBj59eDdO6w.jpeg)
CloudNC
Website
Founded
2015, London 🇬🇧
Company type
B2B SaaS
Industry
Manufacturing
Company stage
Series B
Team size
201-500
Engagement
Fractional
Collaboration
6-12 months
![cloudnc-logo](https://framerusercontent.com/images/9a8jRKS7HbYSzaMbBj59eDdO6w.jpeg)
CloudNC
Website
Founded
2015, London 🇬🇧
Company type
B2B SaaS
Industry
Manufacturing
Company stage
Series B
Team size
201-500
Engagement
Fractional
Collaboration
6-12 months
How CloudNC Scaled ARR by 11.5X in 3 Months by Switching to Sales-Led Growth
![cloudnc-logo](https://framerusercontent.com/images/9a8jRKS7HbYSzaMbBj59eDdO6w.jpeg)
CloudNC
![cloudnc-cover](https://framerusercontent.com/images/Wqh2M6iC6ZC557GNe2XyYeTc4.png?lossless=1)
Website
Founded
2015, London 🇬🇧
Company type
B2B SaaS
Industry
Series B
Company stage
Series B
Team size
201-500
Engagement
201-500
Collaboration
201-500
Overview
CloudNC is a Series B pioneer in manufacturing technology providing AI-driven software to optimize CNC machining processes. With a total of $45M backing from investors like Atomico, CloudNC serves manufacturers by automating CAM programming and reducing machining times by up to 80%. Their CAM add-ons, used by leading manufacturers globally make the CAM programming several orders of magnitude more efficient and cost-effective. CloudNC stands out in the industry with its innovative solutions aimed at elevating precision manufacturing. When their Founder & CEO approached me, they were looking to rapidly scale their sales via PLG, and restructure their team after firing their CMO.
Scope
During our collaboration, I executed several key initiatives for CloudNC: Initially, I conducted a PMF assessment on their existing PLG model, revealing key weaknesses and misalignment with their ICP. • As a result, I've advised the team to switch to a sales-led or sales-assisted model, gated by a demo • Created a sales playbook and script for new BDR to follow when engaging new leads • Revamped their sales productivity stack, introducing JustCall power dialer to scale phone calls productivity and SendSpark for personalized demos • Set up campaigns on RB2B! and Clay for lead generation, effortlessly generating qualified and enriched leads from de-anonymized website visitors, LinkedIn, and Google Maps • Create a sales productivity revenue model to plan sales headcount increase as the new sales-led model was kicking off • Prepared an email deliverability guide to warm up our domains when outbound was ready to scale • Set up demo forms and email lead nurturing and activation flows on Hubspot • Designed reseller enablement kit, emails, and bundling strategies to empower software reseller sales beyond internal ones Once deal flow started to kick in and scale with the newly formed sales team, I've started to focus more on the demand generation: • Refined product marketing messaging based on customer research • Hired a designer to revamp product landing pages on Webflow • Built out the foundation of a demand generation strategy across social, newsletter, blog, ads, content, and PR • Prepared cross-functional launches for new products in light of the demand gen strategy outlined above • Managed a team of 2 content creators (1 videographer,and 1 subject matter expert) creating technical videos every week • Created extensive visual references and guidelines by channel to productize content distribution across 5 social channels • Automated video clip production and distribution with swell.ai In parallel, I've also contributed to hiring a new full-time Head of Growth to take over the new foundations set up.
![theo-saville-cloudnc](https://framerusercontent.com/images/i6S9usUokFP5wPmPuZQVApQFwxE.jpeg)
Theo Saville
Matteo is top growth talent that doesn’t just give good advice, but executes on it with lightning speed. He helped us set up our sales-led motion and go from $0 to $250k ARR in just a couple of months, scaling our lead gen and sales productivity to confidently hit $1M by end of the year. Highly recommend.
Impact
My contributions yielded incredible momentum for CloudNC. • Since switching to a sales-led model, they scaled from $0 to $250,000+ in revenue in just over 2 months • Thanks to Clay, I've generated 19,000+ leads of qualified, enriched leads that match their ICP • The content team scaled and streamlined content planning and production, consistently posting daily across 5 channels • The team has hired a new full-time Head of Growth, who can confidently pick up and scale the workstreams created
Tools used
![swell-ai](https://framerusercontent.com/images/bHhwItY847XoVQJ32fk9Ex0Zk0.png)
![byword-ai](https://framerusercontent.com/images/aqZyx4tG6ZsZy0E0TqwUxdz4Ss.png)
![webflow](https://framerusercontent.com/images/RkcL1XTDR4vAym2WoOzCRsoI7Ns.png)
![figma](https://framerusercontent.com/images/G6uCsCwm8cTR71iwPSuLk2MpX0.png)
![hubspot](https://framerusercontent.com/images/qY4f4xNf3nrNx7RxbRIh578Bfs.png)
![clay](https://framerusercontent.com/images/HFqNyBvdZcVEEclikqvsTWtaWv8.png)
![cloudnc-impact](https://framerusercontent.com/images/to4r2XbtqJxsn2tGPxjXlJcyo.png)
How CloudNC Scaled ARR by 11.5X in 3 Months by Switching to Sales-Led Growth
![cloudnc-logo](https://framerusercontent.com/images/9a8jRKS7HbYSzaMbBj59eDdO6w.jpeg)
CloudNC
![cloudnc-cover](https://framerusercontent.com/images/Wqh2M6iC6ZC557GNe2XyYeTc4.png?lossless=1)
Website
Founded
2015, London 🇬🇧
Company type
B2B SaaS
Industry
Manufacturing
Company stage
Series B
Team size
201-500
Engagement
Fractional
Collaboration
6-12 months
Overview
CloudNC is a Series B pioneer in manufacturing technology providing AI-driven software to optimize CNC machining processes. With a total of $45M backing from investors like Atomico, CloudNC serves manufacturers by automating CAM programming and reducing machining times by up to 80%. Their CAM add-ons, used by leading manufacturers globally make the CAM programming several orders of magnitude more efficient and cost-effective. CloudNC stands out in the industry with its innovative solutions aimed at elevating precision manufacturing. When their Founder & CEO approached me, they were looking to rapidly scale their sales via PLG, and restructure their team after firing their CMO.
Scope
During our collaboration, I executed several key initiatives for CloudNC: Initially, I conducted a PMF assessment on their existing PLG model, revealing key weaknesses and misalignment with their ICP. • As a result, I've advised the team to switch to a sales-led or sales-assisted model, gated by a demo • Created a sales playbook and script for new BDR to follow when engaging new leads • Revamped their sales productivity stack, introducing JustCall power dialer to scale phone calls productivity and SendSpark for personalized demos • Set up campaigns on RB2B! and Clay for lead generation, effortlessly generating qualified and enriched leads from de-anonymized website visitors, LinkedIn, and Google Maps • Create a sales productivity revenue model to plan sales headcount increase as the new sales-led model was kicking off • Prepared an email deliverability guide to warm up our domains when outbound was ready to scale • Set up demo forms and email lead nurturing and activation flows on Hubspot • Designed reseller enablement kit, emails, and bundling strategies to empower software reseller sales beyond internal ones Once deal flow started to kick in and scale with the newly formed sales team, I've started to focus more on the demand generation: • Refined product marketing messaging based on customer research • Hired a designer to revamp product landing pages on Webflow • Built out the foundation of a demand generation strategy across social, newsletter, blog, ads, content, and PR • Prepared cross-functional launches for new products in light of the demand gen strategy outlined above • Managed a team of 2 content creators (1 videographer,and 1 subject matter expert) creating technical videos every week • Created extensive visual references and guidelines by channel to productize content distribution across 5 social channels • Automated video clip production and distribution with swell.ai In parallel, I've also contributed to hiring a new full-time Head of Growth to take over the new foundations set up.
![theo-saville-cloudnc](https://framerusercontent.com/images/i6S9usUokFP5wPmPuZQVApQFwxE.jpeg)
Theo Saville
Matteo is top growth talent that doesn’t just give good advice, but executes on it with lightning speed. He helped us set up our sales-led motion and go from $0 to $250k ARR in just a couple of months, scaling our lead gen and sales productivity to confidently hit $1M by end of the year. Highly recommend.
Impact
My contributions yielded incredible momentum for CloudNC. • Since switching to a sales-led model, they scaled from $0 to $250,000+ in revenue in just over 2 months • Thanks to Clay, I've generated 19,000+ leads of qualified, enriched leads that match their ICP • The content team scaled and streamlined content planning and production, consistently posting daily across 5 channels • The team has hired a new full-time Head of Growth, who can confidently pick up and scale the workstreams created
Tools used
![swell-ai](https://framerusercontent.com/images/bHhwItY847XoVQJ32fk9Ex0Zk0.png)
![byword-ai](https://framerusercontent.com/images/aqZyx4tG6ZsZy0E0TqwUxdz4Ss.png)
![webflow](https://framerusercontent.com/images/RkcL1XTDR4vAym2WoOzCRsoI7Ns.png)
![figma](https://framerusercontent.com/images/G6uCsCwm8cTR71iwPSuLk2MpX0.png)
![hubspot](https://framerusercontent.com/images/qY4f4xNf3nrNx7RxbRIh578Bfs.png)
![clay](https://framerusercontent.com/images/HFqNyBvdZcVEEclikqvsTWtaWv8.png)
![cloudnc-impact](https://framerusercontent.com/images/to4r2XbtqJxsn2tGPxjXlJcyo.png)
How CloudNC Scaled ARR by 11.5X in 3 Months by Switching to Sales-Led Growth
![cloudnc-logo](https://framerusercontent.com/images/9a8jRKS7HbYSzaMbBj59eDdO6w.jpeg)
CloudNC
![cloudnc-cover](https://framerusercontent.com/images/Wqh2M6iC6ZC557GNe2XyYeTc4.png?lossless=1)
Website
Founded
2015, London 🇬🇧
Company type
B2B SaaS
Industry
Series B
Company stage
Series B
Team size
201-500
Engagement
201-500
Collaboration
201-500
Overview
CloudNC is a Series B pioneer in manufacturing technology providing AI-driven software to optimize CNC machining processes. With a total of $45M backing from investors like Atomico, CloudNC serves manufacturers by automating CAM programming and reducing machining times by up to 80%. Their CAM add-ons, used by leading manufacturers globally make the CAM programming several orders of magnitude more efficient and cost-effective. CloudNC stands out in the industry with its innovative solutions aimed at elevating precision manufacturing. When their Founder & CEO approached me, they were looking to rapidly scale their sales via PLG, and restructure their team after firing their CMO.
Scope
During our collaboration, I executed several key initiatives for CloudNC: Initially, I conducted a PMF assessment on their existing PLG model, revealing key weaknesses and misalignment with their ICP. • As a result, I've advised the team to switch to a sales-led or sales-assisted model, gated by a demo • Created a sales playbook and script for new BDR to follow when engaging new leads • Revamped their sales productivity stack, introducing JustCall power dialer to scale phone calls productivity and SendSpark for personalized demos • Set up campaigns on RB2B! and Clay for lead generation, effortlessly generating qualified and enriched leads from de-anonymized website visitors, LinkedIn, and Google Maps • Create a sales productivity revenue model to plan sales headcount increase as the new sales-led model was kicking off • Prepared an email deliverability guide to warm up our domains when outbound was ready to scale • Set up demo forms and email lead nurturing and activation flows on Hubspot • Designed reseller enablement kit, emails, and bundling strategies to empower software reseller sales beyond internal ones Once deal flow started to kick in and scale with the newly formed sales team, I've started to focus more on the demand generation: • Refined product marketing messaging based on customer research • Hired a designer to revamp product landing pages on Webflow • Built out the foundation of a demand generation strategy across social, newsletter, blog, ads, content, and PR • Prepared cross-functional launches for new products in light of the demand gen strategy outlined above • Managed a team of 2 content creators (1 videographer,and 1 subject matter expert) creating technical videos every week • Created extensive visual references and guidelines by channel to productize content distribution across 5 social channels • Automated video clip production and distribution with swell.ai In parallel, I've also contributed to hiring a new full-time Head of Growth to take over the new foundations set up.
![theo-saville-cloudnc](https://framerusercontent.com/images/i6S9usUokFP5wPmPuZQVApQFwxE.jpeg)
Theo Saville
Matteo is top growth talent that doesn’t just give good advice, but executes on it with lightning speed. He helped us set up our sales-led motion and go from $0 to $250k ARR in just a couple of months, scaling our lead gen and sales productivity to confidently hit $1M by end of the year. Highly recommend.
Impact
My contributions yielded incredible momentum for CloudNC. • Since switching to a sales-led model, they scaled from $0 to $250,000+ in revenue in just over 2 months • Thanks to Clay, I've generated 19,000+ leads of qualified, enriched leads that match their ICP • The content team scaled and streamlined content planning and production, consistently posting daily across 5 channels • The team has hired a new full-time Head of Growth, who can confidently pick up and scale the workstreams created
Tools used
![swell-ai](https://framerusercontent.com/images/bHhwItY847XoVQJ32fk9Ex0Zk0.png)
![byword-ai](https://framerusercontent.com/images/aqZyx4tG6ZsZy0E0TqwUxdz4Ss.png)
![webflow](https://framerusercontent.com/images/RkcL1XTDR4vAym2WoOzCRsoI7Ns.png)
![figma](https://framerusercontent.com/images/G6uCsCwm8cTR71iwPSuLk2MpX0.png)
![hubspot](https://framerusercontent.com/images/qY4f4xNf3nrNx7RxbRIh578Bfs.png)
![clay](https://framerusercontent.com/images/HFqNyBvdZcVEEclikqvsTWtaWv8.png)
![cloudnc-impact](https://framerusercontent.com/images/to4r2XbtqJxsn2tGPxjXlJcyo.png)
How CloudNC Scaled ARR by 11.5X in 3 Months by Switching to Sales-Led Growth
![cloudnc-logo](https://framerusercontent.com/images/9a8jRKS7HbYSzaMbBj59eDdO6w.jpeg)
CloudNC
![cloudnc-cover](https://framerusercontent.com/images/Wqh2M6iC6ZC557GNe2XyYeTc4.png?lossless=1)
Website
Founded
2015, London 🇬🇧
Company type
B2B SaaS
Industry
Series B
Company stage
Series B
Team size
201-500
Engagement
201-500
Collaboration
201-500
Overview
CloudNC is a Series B pioneer in manufacturing technology providing AI-driven software to optimize CNC machining processes. With a total of $45M backing from investors like Atomico, CloudNC serves manufacturers by automating CAM programming and reducing machining times by up to 80%. Their CAM add-ons, used by leading manufacturers globally make the CAM programming several orders of magnitude more efficient and cost-effective. CloudNC stands out in the industry with its innovative solutions aimed at elevating precision manufacturing. When their Founder & CEO approached me, they were looking to rapidly scale their sales via PLG, and restructure their team after firing their CMO.
Scope
During our collaboration, I executed several key initiatives for CloudNC: Initially, I conducted a PMF assessment on their existing PLG model, revealing key weaknesses and misalignment with their ICP. • As a result, I've advised the team to switch to a sales-led or sales-assisted model, gated by a demo • Created a sales playbook and script for new BDR to follow when engaging new leads • Revamped their sales productivity stack, introducing JustCall power dialer to scale phone calls productivity and SendSpark for personalized demos • Set up campaigns on RB2B! and Clay for lead generation, effortlessly generating qualified and enriched leads from de-anonymized website visitors, LinkedIn, and Google Maps • Create a sales productivity revenue model to plan sales headcount increase as the new sales-led model was kicking off • Prepared an email deliverability guide to warm up our domains when outbound was ready to scale • Set up demo forms and email lead nurturing and activation flows on Hubspot • Designed reseller enablement kit, emails, and bundling strategies to empower software reseller sales beyond internal ones Once deal flow started to kick in and scale with the newly formed sales team, I've started to focus more on the demand generation: • Refined product marketing messaging based on customer research • Hired a designer to revamp product landing pages on Webflow • Built out the foundation of a demand generation strategy across social, newsletter, blog, ads, content, and PR • Prepared cross-functional launches for new products in light of the demand gen strategy outlined above • Managed a team of 2 content creators (1 videographer,and 1 subject matter expert) creating technical videos every week • Created extensive visual references and guidelines by channel to productize content distribution across 5 social channels • Automated video clip production and distribution with swell.ai In parallel, I've also contributed to hiring a new full-time Head of Growth to take over the new foundations set up.
![theo-saville-cloudnc](https://framerusercontent.com/images/i6S9usUokFP5wPmPuZQVApQFwxE.jpeg)
Theo Saville
Matteo is top growth talent that doesn’t just give good advice, but executes on it with lightning speed. He helped us set up our sales-led motion and go from $0 to $250k ARR in just a couple of months, scaling our lead gen and sales productivity to confidently hit $1M by end of the year. Highly recommend.
Impact
My contributions yielded incredible momentum for CloudNC. • Since switching to a sales-led model, they scaled from $0 to $250,000+ in revenue in just over 2 months • Thanks to Clay, I've generated 19,000+ leads of qualified, enriched leads that match their ICP • The content team scaled and streamlined content planning and production, consistently posting daily across 5 channels • The team has hired a new full-time Head of Growth, who can confidently pick up and scale the workstreams created
Tools used
![swell-ai](https://framerusercontent.com/images/bHhwItY847XoVQJ32fk9Ex0Zk0.png)
![byword-ai](https://framerusercontent.com/images/aqZyx4tG6ZsZy0E0TqwUxdz4Ss.png)
![webflow](https://framerusercontent.com/images/RkcL1XTDR4vAym2WoOzCRsoI7Ns.png)
![figma](https://framerusercontent.com/images/G6uCsCwm8cTR71iwPSuLk2MpX0.png)
![hubspot](https://framerusercontent.com/images/qY4f4xNf3nrNx7RxbRIh578Bfs.png)
![clay](https://framerusercontent.com/images/HFqNyBvdZcVEEclikqvsTWtaWv8.png)
![cloudnc-impact](https://framerusercontent.com/images/to4r2XbtqJxsn2tGPxjXlJcyo.png)
How CloudNC Scaled ARR by 11.5X in 3 Months by Switching to Sales-Led Growth
![cloudnc-logo](https://framerusercontent.com/images/9a8jRKS7HbYSzaMbBj59eDdO6w.jpeg)
CloudNC
![cloudnc-cover](https://framerusercontent.com/images/Wqh2M6iC6ZC557GNe2XyYeTc4.png?lossless=1)
Website
Founded
2015, London 🇬🇧
Company type
B2B SaaS
Industry
Manufacturing
Company stage
Series B
Team size
201-500
Engagement
Fractional
Collaboration
Fractional
Overview
CloudNC is a Series B pioneer in manufacturing technology providing AI-driven software to optimize CNC machining processes. With a total of $45M backing from investors like Atomico, CloudNC serves manufacturers by automating CAM programming and reducing machining times by up to 80%. Their CAM add-ons, used by leading manufacturers globally make the CAM programming several orders of magnitude more efficient and cost-effective. CloudNC stands out in the industry with its innovative solutions aimed at elevating precision manufacturing. When their Founder & CEO approached me, they were looking to rapidly scale their sales via PLG, and restructure their team after firing their CMO.
Scope
During our collaboration, I executed several key initiatives for CloudNC: Initially, I conducted a PMF assessment on their existing PLG model, revealing key weaknesses and misalignment with their ICP. • As a result, I've advised the team to switch to a sales-led or sales-assisted model, gated by a demo • Created a sales playbook and script for new BDR to follow when engaging new leads • Revamped their sales productivity stack, introducing JustCall power dialer to scale phone calls productivity and SendSpark for personalized demos • Set up campaigns on RB2B! and Clay for lead generation, effortlessly generating qualified and enriched leads from de-anonymized website visitors, LinkedIn, and Google Maps • Create a sales productivity revenue model to plan sales headcount increase as the new sales-led model was kicking off • Prepared an email deliverability guide to warm up our domains when outbound was ready to scale • Set up demo forms and email lead nurturing and activation flows on Hubspot • Designed reseller enablement kit, emails, and bundling strategies to empower software reseller sales beyond internal ones Once deal flow started to kick in and scale with the newly formed sales team, I've started to focus more on the demand generation: • Refined product marketing messaging based on customer research • Hired a designer to revamp product landing pages on Webflow • Built out the foundation of a demand generation strategy across social, newsletter, blog, ads, content, and PR • Prepared cross-functional launches for new products in light of the demand gen strategy outlined above • Managed a team of 2 content creators (1 videographer,and 1 subject matter expert) creating technical videos every week • Created extensive visual references and guidelines by channel to productize content distribution across 5 social channels • Automated video clip production and distribution with swell.ai In parallel, I've also contributed to hiring a new full-time Head of Growth to take over the new foundations set up.
![theo-saville-cloudnc](https://framerusercontent.com/images/i6S9usUokFP5wPmPuZQVApQFwxE.jpeg)
Theo Saville
Matteo is top growth talent that doesn’t just give good advice, but executes on it with lightning speed. He helped us set up our sales-led motion and go from $0 to $250k ARR in just a couple of months, scaling our lead gen and sales productivity to confidently hit $1M by end of the year. Highly recommend.
Impact
My contributions yielded incredible momentum for CloudNC. • Since switching to a sales-led model, they scaled from $0 to $250,000+ in revenue in just over 2 months • Thanks to Clay, I've generated 19,000+ leads of qualified, enriched leads that match their ICP • The content team scaled and streamlined content planning and production, consistently posting daily across 5 channels • The team has hired a new full-time Head of Growth, who can confidently pick up and scale the workstreams created
Tools used
![swell-ai](https://framerusercontent.com/images/bHhwItY847XoVQJ32fk9Ex0Zk0.png)
![byword-ai](https://framerusercontent.com/images/aqZyx4tG6ZsZy0E0TqwUxdz4Ss.png)
![webflow](https://framerusercontent.com/images/RkcL1XTDR4vAym2WoOzCRsoI7Ns.png)
![figma](https://framerusercontent.com/images/G6uCsCwm8cTR71iwPSuLk2MpX0.png)
![hubspot](https://framerusercontent.com/images/qY4f4xNf3nrNx7RxbRIh578Bfs.png)
![clay](https://framerusercontent.com/images/HFqNyBvdZcVEEclikqvsTWtaWv8.png)
![cloudnc-impact](https://framerusercontent.com/images/to4r2XbtqJxsn2tGPxjXlJcyo.png)
How CloudNC Scaled ARR by 11.5X in 3 Months by Switching to Sales-Led Growth
![cloudnc-logo](https://framerusercontent.com/images/9a8jRKS7HbYSzaMbBj59eDdO6w.jpeg)
CloudNC
![cloudnc-cover](https://framerusercontent.com/images/Wqh2M6iC6ZC557GNe2XyYeTc4.png?lossless=1)
Website
Founded
2015, London 🇬🇧
Company type
B2B SaaS
Industry
Manufacturing
Company stage
Series B
Team size
201-500
Engagement
Fractional
Collaboration
6-12 months
Overview
CloudNC is a Series B pioneer in manufacturing technology providing AI-driven software to optimize CNC machining processes. With a total of $45M backing from investors like Atomico, CloudNC serves manufacturers by automating CAM programming and reducing machining times by up to 80%. Their CAM add-ons, used by leading manufacturers globally make the CAM programming several orders of magnitude more efficient and cost-effective. CloudNC stands out in the industry with its innovative solutions aimed at elevating precision manufacturing. When their Founder & CEO approached me, they were looking to rapidly scale their sales via PLG, and restructure their team after firing their CMO.
Scope
During our collaboration, I executed several key initiatives for CloudNC: Initially, I conducted a PMF assessment on their existing PLG model, revealing key weaknesses and misalignment with their ICP. • As a result, I've advised the team to switch to a sales-led or sales-assisted model, gated by a demo • Created a sales playbook and script for new BDR to follow when engaging new leads • Revamped their sales productivity stack, introducing JustCall power dialer to scale phone calls productivity and SendSpark for personalized demos • Set up campaigns on RB2B! and Clay for lead generation, effortlessly generating qualified and enriched leads from de-anonymized website visitors, LinkedIn, and Google Maps • Create a sales productivity revenue model to plan sales headcount increase as the new sales-led model was kicking off • Prepared an email deliverability guide to warm up our domains when outbound was ready to scale • Set up demo forms and email lead nurturing and activation flows on Hubspot • Designed reseller enablement kit, emails, and bundling strategies to empower software reseller sales beyond internal ones Once deal flow started to kick in and scale with the newly formed sales team, I've started to focus more on the demand generation: • Refined product marketing messaging based on customer research • Hired a designer to revamp product landing pages on Webflow • Built out the foundation of a demand generation strategy across social, newsletter, blog, ads, content, and PR • Prepared cross-functional launches for new products in light of the demand gen strategy outlined above • Managed a team of 2 content creators (1 videographer,and 1 subject matter expert) creating technical videos every week • Created extensive visual references and guidelines by channel to productize content distribution across 5 social channels • Automated video clip production and distribution with swell.ai In parallel, I've also contributed to hiring a new full-time Head of Growth to take over the new foundations set up.
![theo-saville-cloudnc](https://framerusercontent.com/images/i6S9usUokFP5wPmPuZQVApQFwxE.jpeg)
Theo Saville
Matteo is top growth talent that doesn’t just give good advice, but executes on it with lightning speed. He helped us set up our sales-led motion and go from $0 to $250k ARR in just a couple of months, scaling our lead gen and sales productivity to confidently hit $1M by end of the year. Highly recommend.
Impact
My contributions yielded incredible momentum for CloudNC. • Since switching to a sales-led model, they scaled from $0 to $250,000+ in revenue in just over 2 months • Thanks to Clay, I've generated 19,000+ leads of qualified, enriched leads that match their ICP • The content team scaled and streamlined content planning and production, consistently posting daily across 5 channels • The team has hired a new full-time Head of Growth, who can confidently pick up and scale the workstreams created
Tools used
![swell-ai](https://framerusercontent.com/images/bHhwItY847XoVQJ32fk9Ex0Zk0.png)
![byword-ai](https://framerusercontent.com/images/aqZyx4tG6ZsZy0E0TqwUxdz4Ss.png)
![webflow](https://framerusercontent.com/images/RkcL1XTDR4vAym2WoOzCRsoI7Ns.png)
![figma](https://framerusercontent.com/images/G6uCsCwm8cTR71iwPSuLk2MpX0.png)
![hubspot](https://framerusercontent.com/images/qY4f4xNf3nrNx7RxbRIh578Bfs.png)
![clay](https://framerusercontent.com/images/HFqNyBvdZcVEEclikqvsTWtaWv8.png)
![cloudnc-impact](https://framerusercontent.com/images/to4r2XbtqJxsn2tGPxjXlJcyo.png)
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case studies
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Let's work on your GTM today
Don't spend more time trying to "drive growth".
Let's work on your GTM.
Don't spend more time trying
to "drive growth".
Let's work on your GTM today
Don't spend more time trying to "drive growth".
Let's work on your GTM today
Don't spend more time trying to "drive growth".
Let's work on your GTM.
Don't spend more time trying
to "drive growth".
Let's work on your GTM
Don't spend more time trying to "drive growth".
Product and Growth Marketing
for early- and growth-stage startups
39 London Road, Essex,
SS7 2QL, United Kingdom
Resources
Product and Growth Marketing
for early- and growth-stage startups
39 London Road, Essex,
SS7 2QL, United Kingdom
Resources
Product and Growth Marketing
for early- and growth-stage startups
39 London Road, Essex,
SS7 2QL, United Kingdom
Resources
Product and Growth Marketing
for early- and growth-stage startups
39 London Road, Essex,
SS7 2QL, United Kingdom