Services

• Custom data pipelines and event architecture

• Growth and product event trackings and analytics

• Growth and marketing analytics for

• Advanced marketing attribution and causal inference modeling

• AI-powered customer profitability analysis

• Experimentation frameworks for pricing, acquisition, and retention

• Martech infrastructure setup and optimization

  
  

Process

1. Discovery & Strategy: Assess business needs, data infrastructure, and AI integration opportunities.

2. Data Engineering & Setup: Build analytics pipelines and AI-driven insights frameworks.

3. Experimentation & Modeling: Develop and implement A/B tests, pricing strategies, and customer lifetime value (LTV) models.

4. Optimization & Reporting: Continuously refine AI models and deliver actionable insights for sustainable growth.

5. Scaling & Automation: Automate workflows to enhance efficiency across marketing and product operations.

Experience

• MoonPay: Built growth and product analytics functions, leading marketing attribution, LTV modeling, and pricing experimentation.

• Babylon: Led marketing mix modeling (MMM), geo-experiments, and analytics engineering to drive user acquisition and retention.

• AI, Machine Learning, and causal inference: Applied AI-driven methodologies to measure marketing impact and optimize revenue streams.

Pricing

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