"Leonardo is really capable of working in a high demanding sector. He is always focused on customer satisfaction and meeting deadlines."
Simone Triggiani
Overview
Services
Custom data pipelines and event architecture
Growth and product event trackings and analytics
Growth and marketing analytics for
Advanced marketing attribution and causal inference modeling
AI-powered customer profitability analysis
Experimentation frameworks for pricing, acquisition, and retention
Martech infrastructure setup and optimization
Process
Discovery & Strategy: Assess business needs, data infrastructure, and AI integration opportunities.
Data Engineering & Setup: Build analytics pipelines and AI-driven insights frameworks.
Experimentation & Modeling: Develop and implement A/B tests, pricing strategies, and customer lifetime value (LTV) models.
Optimization & Reporting: Continuously refine AI models and deliver actionable insights for sustainable growth.
Scaling & Automation: Automate workflows to enhance efficiency across marketing and product operations.
Experience
MoonPay: Built growth and product analytics functions, leading marketing attribution, LTV modeling, and pricing experimentation.
Babylon: Led marketing mix modeling (MMM), geo-experiments, and analytics engineering to drive user acquisition and retention.
AI, Machine Learning, and causal inference: Applied AI-driven methodologies to measure marketing impact and optimize revenue streams.
Pricing
DM me on LinkedIn to get a warm intro to Leo.
