Kaylee is a thoughtful leader who pushes everyone around her to question their assumptions and do their best work. I can’t wait for the opportunity to work with Kaylee again!"
Tara Robertson
Overview
Services offered
Strategic advising for founders and in-house teams ready to level-up their GTM plan.
Hands-on consulting that aligns paid and organic channels around real buying intent.
Interim marketing leadership to reboot or stand up a full growth function from scratch.
Design and implementation of signal-based demand loops that operationalise brand, content, and pipeline.
Continuous optimisation of paid media, SEO, and product-led motions to lower CAC and accelerate revenue.
Process overview
Discovery & goal-setting – clarify revenue targets, ICP, and existing funnel gaps.
Holistic audit – analyse channel mix, budget allocation, and buying signals to surface quick wins.
Demand strategy – craft a cross-channel roadmap that ties product, content, SEO, and paid media into one loop.
Execution – deploy high-impact experiments, iterate weekly, and document playbooks for the internal team.
Measure & scale – track leading indicators, re-allocate spend to what works, and layer in automation for compounding growth.
Experience
Ex-VP Marketing at Refine Labs and former demand leader at Chili Piper and Campaign Monitor.
Operated or advised high-growth SaaS brands including brightwheel, Vanta, Traackr, Mux, Kindful, and more.
Regular speaker and creator behind the DemandLoops Substack and “Demand Gen Chat” podcast.
Pricing
Advising: starts at $5k / month
Consulting: starts at $8k / month
Interim leadership: starts at $15k / month
DM me on LinkedIn to get a warm intro to Kaylee from Demand Loops.
