I'm a true growth generalist. Having been in early-stage startups for almost a decade, I've managed to be hands-on several times on every faucet of growth, product, and marketing.

However, my three core specialties are:

• Product Marketing. I specialize in creating compelling product marketing messaging, developing positioning strategies, and uncovering product-market fit. This includes crafting detailed buyer personas, conducting competitive analysis, and creating landing pages, lifecycle marketing programs, product launches, and working with your product team to improve retention and churn. For more insights, check out my Akiflow Case Study.
  
  

• Content Marketing. I excel in producing high-quality content that drives engagement and conversions. From long-form articles and blogs to social media posts and newsletters, I ensure all content aligns with your brand voice and strategy. See examples in the HyperGrowth Partners and Cello Case Studies.
  
  

• Growth Marketing. My growth marketing expertise includes developing and executing go-to-market strategies, setting up or scaling paid or organic acquisition channels, and improving user retention and churn via funnel optimization. I work closely with product and marketing teams to implement growth experiments or tactics across paid, SEO, outbound, product growth and lifecycle, and track related performance metrics. Explore my approach in the CloudNC or SpotDraft Case Studies.
  
  

Check my Case Studies and Testimonials for more info, or Book a call with me.